3.3

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373 reviews
57%
would repurchase
4.2/5
package quality

price range

Reviews


3.0
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Mar/30/2018

I thought the packaging was very nice. The gloves were in their own little baggie and I liked the way the conditioner was packaged considering I have short hair and never need the whole thing.

I LOVE the foam. That's the first time I have had a completely mess free dye job.

HOWEVER, it didn't do as good a job covering my grays as cheaper dyes or Sally's …
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About reviewer (5 reviews)

Age30-35

SkinNormal

HairBrunette

EyesBrown



3.0
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Jan/01/2018

I liked the concept of foam color. However that I felt it was a bit overpriced and dried out my hair. I have never experienced that with a hair color. I will not repurchase.

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About reviewer (866 reviews)

Age25-29

SkinAcne-prone, Medium, Cool

HairBrown, Wavy, Coarse

EyesBrown


3.0
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May/21/2017


I upped this from 1 to 3 since I'm obviously a glutton for punishment & I tried it again since it was basically free on clearance on shade 3vr which was deep cherry something. It was nice! It foamed really well, and the color was gorgeous multidimensional deep. Yes I still made a mess and it and the conditioner still stink. Idk I had a much better experience with this shade. Maybe …
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About reviewer (291 reviews)

Age36-43

SkinCombination, Medium, Cool

HairBrunette, Straight, Fine

EyesHazel


2.0
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Mar/11/2017

Foam didn't foam at all. More like watery mouse, just melted into hair so very hard to tell where it had been applied. Was also so thin that I couldn't even "pile" my hair on my head. Flopped straight down splashing dye everywhere. Left my hair really crunchy with an oily texture even after triple rinsing and finally, the colour...what colour? Literally didn't change my …Read more

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About reviewer (3 reviews)

Age36-43

SkinCombination, Fair

HairBrown

EyesGreen


4.0
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Mar/04/2017

I usually use Loreal Feria and dye my ashy brown hair a more reddish brown hue. I decided to change it up and try John Frieda hair dye because I love John Frieda products and I wanted to go a more auburn red-brown color. I tried John Frieda Precision Foam Color in Dark Red Brown. I was worried it would be too purple, but it didn't turn out purple-y at all. I am not 100% pleased with how it …Read more

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About reviewer (17 reviews)

Age30-35

SkinAcne-prone, Fair, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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Nov/20/2016

This is the best at home hair color I have tried. I love that it foams and I don't totally destroy my bathroom when I'm coloring my hair.

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About reviewer (12 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrown, Straight, Medium

EyesBrown


2.0
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Jul/05/2016

This stuff is horrible! Yeah the color is perfect and it matches the color I get at the salon, but the applicator is crap! The liquid never fully foams up its half foam half liquid. The applicator drizzles color everywhere and the liquid just runs down your face. I have tried this twice and the mess it makes is not worth the price you pay for it!! Feria's foam applicator works way better and …Read more

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About reviewer (1 reviews)

Age44-55

SkinDry, Fair

HairBlond

EyesHazel


5.0
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Dec/07/2015

This is the best drugstore at-home hair dye I've ever used. Prior to this I tried multiple types of Garnier and Revlon dyes (I was satisfied with Revlon Buttercream for a while until I got 2 boxes in a row that didn't take to my hair well at all.) I've never had any terrible reactions or experienced any nightmares with other brands, but the results weren't really that great …Read more

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About reviewer (112 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBlack, Wavy, Fine

EyesBrown


5.0
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Nov/25/2015

I'm gonna be very honest and say I think a lot of hair color disasters are due to not doing your research, and if you don't, you'll get off results no matter the product. Golden tones will always pull reddish, if your hair is damaged it will absorb more color and turn out darker, the times given are estimates and you should keep an eye on your hair as it develops, etc (I'm not …Read more

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About reviewer (17 reviews)

Age19-24

SkinCombination, Medium Brown, Neutral

HairBlack, Wavy, Medium

EyesBrown


4.0
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Nov/09/2015

I really like this dye. It’s easy to use and the scent, while not good, isn’t overwhelming. It’s very simple to set up, the included gloves are nice, and I love the conditioner. Spills are easily cleaned up with a wet rag, whether they’re on your skin or the white bathroom counter, though I did have to bleach the tub when I let it sit long enough to stain.



I’ve used the colors …
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About reviewer (11 reviews)

Age25-29

SkinSensitive, Fair-Medium, Not Sure

HairBrown, Other, Medium

EyesGray