About the brand

John Frieda is a celebrity hairstylist from London and founder of his own hair salon and hair product business. He opened his first salon in 1976 and formed John Frieda Professional Hair Care in 1989. The line is well known for it's Frizz Ease products, along with color-activating shampoos and conditioners. The hair product business was acquired in 2002 by Kao Corporation, Japan.

https://www.johnfrieda.com/en-US/home/

Overall rating
3.5
Created with Sketch.
63%
would repurchase
3.5
Created with Sketch.
Overall rating
63%
would repurchase

Latest John Frieda Reviews


Precision Foam Color
4.0
Created with Sketch.

2 months ago

This is my second time DIY colour at home using this product. I’m Asian who have 3 months of regrowth. I want to match it with my previously colour hair (medium brown). I used the shade 8A, medium ash blonde. Because my virgin hair is black, it’s only going to lift up several shades lighter so I know I’m not going to turn blonde like the picture guide. Overall I like the colour and the ease of application. Cons: hair feels a bit dry afterwards, moderate amount of falling out when washing/rinsing the colour (hence I give my hair a long break before I colour again), dye contains ammonia. My hair length is about my waist. I used 2 boxes at once. I tried with one in the past but not enough foam, hence patchy. I also left it about 1 hour post application while wearing a shower cap and giving it heat from time to time to help with absorption. I know my hair is very difficult to take in colour based on experience. I used to get colour professionally done and also had an issue of hair not absorbing the colour. So the methods above is what works for my hair.

Precision Foam Color
4.0
Created with Sketch.

2 months ago

This is my second time DIY colour at home using this product. I’m Asian who have 3 months of regrowth. I want to match it with my previously colour hair (medium brown). I used the shade 8A, medium ash blonde. Because my virgin hair is black, it’s only going to lift up several shades lighter so I know I’m not going to turn blonde like the picture guide. Overall I like the colour and the ease of application. Cons: hair feels a bit dry afterwards, moderate amount of falling out when washing/rinsing the colour (hence I give my hair a long break before I colour again), dye contains ammonia. My hair length is about my waist. I used 2 boxes at once. I tried with one in the past but not enough foam, hence patchy. I also left it about 1 hour post application while wearing a shower cap and giving it heat from time to time to help with absorption. I know my hair is very difficult to take in colour based on experience. I used to get colour professionally done and also had an issue of hair not absorbing the colour. So the methods above is what works for my hair.