John Frieda

John Frieda is a celebrity hairstylist from London and founder of his own hair salon and hair product business. He opened his first salon in 1976 and formed John Frieda Professional Hair Care in 1989. The line is well known for it's Frizz Ease products, along with color-activating shampoos and conditioners. The hair product business was acquired in 2002 by Kao Corporation, Japan.

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246 products

8,182 reviews

62% would repurchase

Recent John Frieda Reviews

Hair Treatments -John Frieda -Go Blonder Lightening Spray


Amazing. Specially when used with the shampoo and the conditioner. Because it dries the hair a little bit. So used with the shampoo and conditioner it makes the hair smooth and shinny. I’am so satisfied with this product, but so sad because I can’t find it in my country. So I always have to get it when I travel or someone from my family.

1 of 1 people found this helpful.

Conditioner -John Frieda -Go Blonder Lightening Conditioner


Amazing. Specially when used with the shampoo and the spray. The spray dries the hair a little bit, but used with the conditioner it helps a lot make the hair smooth and shiny.

1 of 1 people found this helpful.

Shampoo -John Frieda -Go Blonder Lightening Shampoo


I’ve been using this shampoo for two months. It’s amazing. I’am using it with the conditioner and the lightening spray. And the color is just perfect. Didn’t dry my hair at all. Smells really good. And I feel that my hair quality has improved.

Hair -John Frieda -Visibly Brighter Lightening Shampoo

on 6/27/2018 6:42:00 PM


I wish there was a button for 'maybe' instead of just yes or no as to whether I would repurchase. I'm actually still on the fence. I tried this out hoping it would help me extend my color over the summer, and it does help, though it's not a replacement for a good hair dye. It has a subtle lightening effect on the hair, adding a bit of neutral yellow. It disguised my roots well enough that I didn't have to recolor until I saw my greys start coming in noticeably. The shampoo does nothing to cover any greys that are not already covered by a permanent dye. Still, it bought me a little more time than I would have usually had, as the fading of the originally-applied color was not noticeable after using this shampoo. I switched off between the JF BB VB and a standard color-safe shampoo because the JB is, as other reviewers have pointed out, quite drying due to the alcohol. I'm pretty sure it also cleared up excess sebum on my scalp, though. For the summer I'm definitely going to keep using this, but I might switch to a different product in autumn. The summery yellow fits the season but it will not look so good when the weather turns nippy, I think.

Styling Products -John Frieda -7 Day Volume

on 6/26/2018 4:20:00 PM


Although I really could tell this made my already thick hair have more volume, it's not worth how bad it dried it out. BAD! I'll probably throw out whats left becuase it's just not worth it drying my hair so bad. I had to go buy a deep conditioner to calm down the frizz and crunchiness it felt.

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