A few years ago there was a bit of a hullabaloo over sulphates in shampoos, as well as silicones and parabens in conditioners. It has to be said that a lot of the evidence suggesting these ingredients are bad for us is of poor quality and questionable validity. However, I did go through a period where I had colour-treated hair with a demi-permanent dye (Wella's Colour Touch) and the colour would fade super fast with run of the mill shampoos with lauryl and laureth sulphate compounds and the advice at the time was to try sulphate-free.
Tried a variety of products - baby shampoo, super expensive salon brands like Kerastase, kind natured shampoos, naked shampoos... and was underwhelmed by all of them. This shampoo is a little unusual as it has a jelly-like texture, something common to a lot of Organix shampoos, and does take a bit of work to lather effectively. I have oily, fine, porous hair and shampooing once wouldn't remove oil effectively, but a second shampoo and rinse would do the trick. The good thing was that it did extend the life of the colourant on my hair before it needed re-doing, so there was that. In combination with the coconut conditioner used on hair ends, it was shinier and softer. But now that I've returned to having un-dyed hair, I can't really justify using a shampoo that I have to use up twice as fast so that my hair is clean.
Overall I don't think this is a terrible product, and it's worth a try if you want to extend wear time of semi-permanent or demi-permanent hair dyes. I no longer use the shampoo but I do still use the coconut conditioner from this brand.
1 lipstick for the packaging as I absolutely hate the shape of these bottles. They are so, so bad and I can't believe Organix still uses these things. When the bottle is nearing empty, it's such hard work to get the last bits out because the shampoo is so viscous and jelly-like, and the bottles can't be stood upside-down. I'd recommend decanting it into a cheap squeezy travel bottle instead.