57%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


2.0
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11 years ago

This is the MESSIEST at-home hair color I've used in a long time. I had my hair done by a friend in her house, and she didn't do exactly what I wanted; the ends were much lighter so I decided to...

About reviewer (1 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesBrown



5.0
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11 years ago

OMG!!! I love this compared to The other semi-perm color products. I had been using the Herbal Essence and it dried out my hair, made my scalp itch for weeks and smelled bad! This stuff was easy to...

About reviewer (275 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


1.0
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11 years ago

Awful! I have been coloring my hair since my teen years. I am very experienced with at home hair color but this product is not worth even a trial. I bought it to cover some gray hairs and get...

About reviewer (1 reviews)

Age44-55

SkinSensitive, Fair-Medium

HairBrown

EyesBrown


3.0
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12 years ago

Initially my first time using this, I hated it. My hair felt fried and brittle. After 2 months and 2 haircuts, it felt pretty good. And my roots and the fresh growth I dyed had faded to the same....

About reviewer (133 reviews)

Age30-35

SkinSensitive, Fair, Neutral

HairBrunette, Curly, Medium

EyesBrown


2.0
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12 years ago

This by far has to be the worst home hair coloring I have ever bought. For over 30 yrs I have colored at home with an average of 95% great results. I thought I would try this brand,as I loved the...

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBlond

EyesBlue


1.0
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12 years ago

I have been having the worst luck with brown hair dye lately. I did iced chocolate and my hair is inky black. I guess I will also have a review for Oops color remover. It is shiny, but sooo fake...

About reviewer (235 reviews)

Age30-35

SkinOily, Fair-Medium, Cool

HairBrunette, Other, Other

EyesHazel


5.0
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12 years ago

Let me preface this review by clearing up some of the statements made in other reviews of the product. First, this is a semipermanent hair color, meaning its not going to lift and change your...

About reviewer (74 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBrunette, Curly, Fine

EyesBrown


1.0
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12 years ago

Worst experience with a hair dye I have ever had in my life so far. I picked the color 'Dark Blonde Latte' a couple shades darker than my usual honey blonde and it turned my hair dark, almost...

About reviewer (53 reviews)

Age25-29

SkinDry, Fair, Warm

HairBlond, Straight, Fine

EyesHazel


4.0
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12 years ago

My "buy again" rating is a light yes. I recently had a self-inflicted hair-coloring debacle over the weekend that involved L'Oreal Excellence (in a shade(Light Auburn) I see now could NEVER have...

About reviewer (180 reviews)

Age30-35

SkinCombination, Fair-Medium, Cool

HairBrunette, Other, Medium

EyesBlue


4.0
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12 years ago

Hmmmmm I have always been using natural instincts by clairol but they changed their formula recently and now I hate it. I decided to try this new "healthy look" by loreal and see how it works! I...

About reviewer (276 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBlond, Straight, Fine

EyesBlue


5.0
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12 years ago

I stopped coloring my own hair years ago after I finally understood that it's nearly impossible to get the results I wanted from a box. I have nearly black hair, which should only be trusted to a...

About reviewer (558 reviews)

Age30-35

SkinOther, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBlack


5.0
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12 years ago

5***** OUTSTANDING. I got an amazing color (I bought shade 2 - black) and a lot of people complimented my hair. The color looked better after I washed it once - for some reason it looked a bit "too...

About reviewer (2 reviews)

AgeUnder 18

SkinOily, Fair-Medium

HairBrown

EyesHazel


1.0
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12 years ago

BAD BAD BAD. Like the reviewer prior to me I selected the light auburn color. My hair, usually a level 6 red, is basically a dark burgundy color. This is nowhere near "light". DON'T BUY...

About reviewer (25 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBlond, Other, Other

EyesGreen


1.0
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12 years ago

AWFUL RESULTS. I bought the 6RR Light Auburn shade because it matched my current colour exactly when I held the box up to my head. After precisely following the directions, my hair turned out DARK...

About reviewer (1 reviews)

Age25-29

SkinSensitive, Fair-Medium

HairBrown

EyesGray


4.0
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12 years ago

this is the only thing i use to color my hair. i like it because it isnt permanent, harsh and it looks natural. its easy to use and not too expensive. its also moisturizing. i use med golden brown...

About reviewer (145 reviews)

Age19-24

SkinCombination, Olive, Not Sure

HairBrunette, Wavy, Medium

EyesBrown


5.0
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12 years ago

I used Dark Blonde 7 Latte. My natural color is dark blonde, golden, and for the past 3 years I've been lightening and highlighting. My color was mostly light blonde. It's been looking very...

About reviewer (12 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBlue


5.0
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12 years ago

I've used this line of hair color 3 times and I'm loving the way it makes my hair look! I've received compliments on the richness of the color and how shiny my hair looks- which I never got when I...

About reviewer (251 reviews)

Age25-29

SkinAcne-prone, Tan, Warm

HairBrunette, Straight, Medium

EyesBlack


1.0
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12 years ago

Run, don't walk away from this product! I used 6RR on my shoulder length dark blonde/light brown hair yesterday, which had about a year's of natural regrowth untouched by any hair products. I was...

About reviewer (1 reviews)

Age36-43

SkinNormal, Fair

HairBlond

EyesOther


5.0
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12 years ago

This is my favorite of the big brand demi-permanents (28 shampoos); it does last about a month. It applies easily, albeit it's a bit messy, smells nice(!), and doesn't dry out my hair like others...

About reviewer (4 reviews)

Age30-35

SkinSensitive, Fair

HairBrunette

EyesBrown


2.0
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12 years ago

So,I had level 9 cool toned blonde hair,and I used the shade 8 Golden Vanilla,and my hair turned DARK ash blonde. No semblance of gold,anywhere. My hair is in good shape tho,so that I'm thrilled...

About reviewer (7 reviews)

Age25-29

SkinSensitive, Fair, Warm

HairBlond, Straight, Fine

EyesGreen