79%
would repurchase
4.1/5
package quality

price range

description

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art, European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.

ingredients

WATER ,CETEARYL ALCOHOL ,ETHANOLAMINE ,LAURETH-3 ,SODIUM LAURETH SULFATE ,TOLUENE-2,5-DIAMINE SULFATE ,OLETH-5 PHOSPHATE ,DIOLEYL PHOSPHATE ,SODIUM LAURYL SULFATE ,GLYCERYL STEARATE SE ,FRAGRANCE ,BEESWAX ,SODIUM SULFITE ,SODIUM SULFATE ,RESORCINOL ,2-METHYLRESORCINOL ,EDTA ,LIMNANTHES ALBA (MEADOWFOAM) SEED OIL ,ERYTHORBIC ACID ,P-AMINOPHENOL ,M-AMINOPHENOL ,SIMETHICONE ,4-AMINO-2-HYDROXYTOLUENE ,GLYCERIN ,ALPHA-ISOMETHYL IONONE ,2-AMINO-3-HYDROXYPYRIDINE ,TRITICUM VULGARE (WHEAT) GLUTEN ,LINALOOL ,CITRONELLOL ,GERANIOL

Reviews

Reviews


4.0
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11 years ago

Okay, today I'm trying the 4RV. I purchased the 3RV and the 4RV because I was torn between how dark I wanted this. But after reading reviews it appears that the color comes out darker so I went...

About reviewer (2 reviews)

Age36-43

SkinCombination, Medium

HairBrown

EyesBrown



5.0
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from

11 years ago

This color is very gentle to hair and very natural looking. You must go up two levels as results are dark. I use medium blonde natural to get a light brown on my dark brown hair with over 50% gray....

About reviewer (1 reviews)

Age56 & Over

SkinOther, Fair

HairBrown

EyesHazel


1.0
Created with Sketch.

11 years ago

This is the worst thing I've ever used on my hair...I chose Medium Natural Blonde, with the help of a clerk from Sally's...it not only turned my blonde hair a fairly dark brown, it left it flat,...

About reviewer (8 reviews)

Age44-55

SkinAcne-prone, Fair-Medium

HairBlond

EyesBrown


3.0
Created with Sketch.

11 years ago

I have black hair, previously dyed to a medium ash brown from a box about a year ago. I wanted to make my hair a dark chocolate brown, but I wanted to keep from using ammonia in my hair dye. The...

About reviewer (8 reviews)

Age19-24

SkinOily, Tan, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
Created with Sketch.

11 years ago

My hair is naturally dark brown, with a lot of gray. I love demi permanents but don't need the box, the gloves and conditioner. I love, love, love Ion Brilliance! I color every two or three weeks,...

About reviewer (39 reviews)

Age

SkinNormal, Medium, Warm

HairBrunette, Curly, Fine

EyesBrown


5.0
Created with Sketch.

11 years ago

I absolutely love this hair color! I have naturally dark brown hair, however, with the summer sun and bright rays hitting my hair, my hair has a copper undertone that gives my hair a dark brown/...

About reviewer (22 reviews)

AgeUnder 18

SkinVery Oily, Fair-Medium

HairBrunette

EyesHazel


4.0
Created with Sketch.

11 years ago

I used the color medium intense red from their red collection. I had previously gotten my hair dyed red at the salon for a fair amount of money because it was something I had really wanted to do....

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesOther


5.0
Created with Sketch.

11 years ago

I use the darkest brown when I dye my hair in the cooler seasons. I love this dye. My hair never feela dry or damaged after use. It really doesn't fade that much until the next couple months. Its...

About reviewer (154 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown


4.0
Created with Sketch.

11 years ago

I use this product in 7RR (Intense Red) with bit of 8RC (Light Copper Blonde) mixed in. So far it's my FAVORITE red by far! I pair it with Ion's pre-color spray, and mix with 30v to get my medium...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


4.0
Created with Sketch.

11 years ago

I've been using Ion for a couple of years now and have liked it enough to stay with it, but I just tried the new "intense neutrals" line and am pretty impressed. I've always felt that ION runs very...

About reviewer (34 reviews)

Age44-55

SkinCombination, Other, Not Sure

HairBrown, Other, Other

EyesBlue


5.0
Created with Sketch.

11 years ago

9NA Very Light Ash Blonde. Been using this as a toner on pre-lightened hair for more than a year now. I am very satisfied with the results. It's not too harsh, considering I have to bleach my roots...

About reviewer (110 reviews)

Age30-35

SkinAcne-prone, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


5.0
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from

11 years ago

I have dark brown hair naturally. Step 1. Loreal quick blue and Ion sensitive scalp 40 volume developer. 1 scoop bleach (scoop came with the 1lb container on Amazon. com) 4 oz Ion 40v. I...

About reviewer (1 reviews)

Age36-43

SkinNormal, Medium

HairBlond

EyesHazel


1.0
Created with Sketch.

11 years ago

Worst hair color I've ever tried. I have medium brown hair and I used the blue black dye. I tried dying my hair, following all directions and after 25 minutes, I rinse my hair and what so I find?...

About reviewer (46 reviews)

Age19-24

SkinOily, Olive, Warm

HairBlack, Curly, Medium

EyesHazel


5.0
Created with Sketch.

11 years ago

Omg! I love this stuff! FYI - my review is on Ion Creme Permanent Hair Color, in 'High Light Ash Blonde - 12.1'. I used it with 'Clairol Pure White 30 Developer' and also 'Ardell Red Gold Corrector...

About reviewer (26 reviews)

Age19-24

SkinSensitive, Fair, Warm

HairBlond, Wavy, Medium

EyesGray


4.0
Created with Sketch.

11 years ago

I really liked this dye. I have medium chocolate brown hair and due to heat styling regularly and using bleach (ombre, past highlights) my hair was several shades of brown. I went out and purchased...

About reviewer (366 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBrown, Curly, Medium

EyesHazel


5.0
Created with Sketch.

11 years ago

High lift cool blonde 12.2. I've previously used this over blonde hair as a toner to create a gorgeous Nordic ashy pale blonde. However, I've also used it over medium/dark brown hair with 30 vol....

About reviewer (389 reviews)

Age30-35

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel


4.0
Created with Sketch.

11 years ago

This review is for 8n light blonde and the 30 developer Long story short last Sunday I used Color Oops to remove dark hair dye (I need to go lighter as greys are coming in fierce) so that worked...

About reviewer (835 reviews)

Age36-43

SkinCombination, Tan, Neutral

HairBrunette, Curly, Medium

EyesBrown


5.0
Created with Sketch.

11 years ago

So many well written, detailed and positive reviews here I won't go on. Believe the good reviews. This stuff lasts! After 2+ weeks using #3RVR burgundy brown it's STILL shiny and coloured. I...

About reviewer (107 reviews)

Age36-43

SkinVery Oily, Fair-Medium, Warm

HairBrunette, Straight, Coarse

EyesGreen


1.0
Created with Sketch.

11 years ago

I'm normally a Manic Panic fan, but always on the search for new, inexpensive color choices. I decided to try out the Ion Color Brilliance in Magenta. My already purple/magenta hair was in the...

About reviewer (1 reviews)

Age36-43

SkinNormal, Medium

HairOther

EyesBrown


1.0
Created with Sketch.

11 years ago

Total crap color! Why would you put this on your hair??? If you don't care if all your hair breaks off and you are bald then go for it! This review was originally written for Ion Color Brilliance

About reviewer (13 reviews)

Age36-43

SkinDry, Tan

HairBlond

EyesBlue




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