78%
would repurchase
3.7/5
package quality

price range

description

ingredients

Isododecane, Cylopentasiloxane, Octyl Palmitate, Disteardimonium Hectorite, Dimethicone, Polyglyceryl-4 Isostearate, Triacontanyl PVP, Propylene Carbonate, Titanium Dioxide, Tocopherol, Ascorbyl Palmitate, Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Bismuth Oxychloride (CI 77163)

Reviews

Reviews


5.0
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6 years ago

Some primers are so hard to blend eyeshadows over because they stay so tacky even when they dry. I'm giving the hairy eyeball to the Too Faced lash insurance primer. Not this one. Eyeshadows blend...

About reviewer (55 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBlack, Wavy, Fine

EyesGray



5.0
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8 years ago

I got this at dollar tree, I love it. I use it every day

About reviewer (63 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Medium

EyesHazel


4.0
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from

8 years ago

This was the first eyeshadow primer I'd ever used...$3 at Kmart...wow it's amazing! Smooths on easily over my 51-year old eyelids, covers any discolouration nicely (read, not at all cakey or heavy)...

About reviewer (3 reviews)

Age44-55

SkinDry, Fair-Medium

HairGrey

EyesBlue


4.0
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8 years ago

As many of the other reviews says, you can probably just use a concealer and get the same result. But since i have really bad dark circles i´m actually using this under my eyes. First i´ll take my...

About reviewer (7 reviews)

AgeUnder 18

SkinOily, Fair, Neutral

HairBlond, Relaxed, Fine

EyesGray


4.0
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9 years ago

Very nice and brightening! helped my shadow and liner last all day. its very silky and the price is great.

About reviewer (44 reviews)

AgeUnder 18

SkinOily, Fair-Medium, Not Sure

HairBlack, Other, Medium

EyesGreen


3.0
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9 years ago

I have oily skin and tend to get oily throughout the day. So I always try to purchase waterproof or long lasting makeup. My HG eyeshadow primer is the Nars pro prime smudge proof eyeshadow...

About reviewer (732 reviews)

Age25-29

SkinOily, Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown


3.0
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9 years ago

This is a pointless product if you own concealer, because it's just as effective as using concealer for an eyeshadow primer. It works just fine, but not as good as UD eyeshadow primer. It will...

About reviewer (64 reviews)

Age25-29

SkinCombination, Fair, Cool

HairRed, Straight, Medium

EyesGreen


5.0
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9 years ago

I started using this out of curiosity (Target had just started carrying thia brand) and I was already using some UD primer my mom gave me, idk what it was sorry. And this was better! It wasn't...

About reviewer (16 reviews)

Age19-24

SkinCombination, Olive, Cool

HairBrown, Straight, Medium

EyesBrown


3.0
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9 years ago

I love my urban decay eye primer but this is a close second for me. For the price it works better then most primers I have bought at sephora! I do feel like there is a bit of a stinging sensation...

About reviewer (1372 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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9 years ago

Are you kidding me? I have the oiliest eyelids and I went through a dozen high end primers before I found my holy grail at Target? *Price: Spare change. *Packaging: Cheap, not cute, but that's...

About reviewer (22 reviews)

Age19-24

SkinCombination, Olive, Warm

HairBlack, Straight, Coarse

EyesBrown


2.0
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10 years ago

If I'm going to use an elf eye primer for long lasting shadow wear, it will be the glitter primer. For a primer that gives my eyelids a smooth fresh look and a bit of a boost for shadow wear, the...

About reviewer (350 reviews)

Age

SkinCombination, Fair-Medium, Neutral

HairOther, Wavy, Fine

EyesBrown


5.0
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10 years ago

I bought this because I have very oily eyelids and always have an issue with my eyeshadow creasing and wearing off throughout the day/night. I don't wear eye makeup very often so I didn't see a...

About reviewer (26 reviews)

Age19-24

SkinOily, Fair-Medium

HairBlack

EyesBrown


5.0
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10 years ago

BEST THING EVER! THIS IS NOT HYPE, OVERRATED OR SOMETHING THIS PRODUCT LAST FOREVER I LOVE IT. I FALL A SLEEP WITH MY EYESHADOW ON AND IT WAS STILL IN PLACE WHEN I WOKE UP. AND WENT TO WORK, MY...

About reviewer (20 reviews)

Age19-24

SkinOily, Tan, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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10 years ago

I've been using this product intermittently for at least a year or so. The only other eyelid primers I've tried are from the elf line. I may update this after I use my urban decay primer...

About reviewer (12 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBlack, Straight, Fine

EyesBrown


2.0
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10 years ago

If you have oily eyelids like I do, this probably won't work for you. The first time I tried this, I applied a little too much, and my eyeshadow creased and was a greasy mess in less than an hour....

About reviewer (37 reviews)

Age36-43

SkinOily, Fair, Not Sure

HairBlack, Straight, Coarse

EyesBrown


5.0
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10 years ago

I bought this a while ago and initially it creased on me. I didn't use it again until I was experimenting with using concealer under my eyes to hold shadow, and because of its thin consistency I...

About reviewer (54 reviews)

Age44-55

SkinNormal, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBlue


4.0
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10 years ago

I heard about this primer through a youtube guru comparing it to the Urban Decay Priming lotion. Obviously, it is not better than UD but I still think it is a good product for the price you are...

About reviewer (5 reviews)

Age19-24

SkinDry, Fair

HairBlack

EyesBrown


4.0
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10 years ago

This is actually the best eyeshadow primer I have used. It does the job perfectly! My eyeshadow always creases, no matter how much primer I apply, and no matter how expensice the product is. But...

About reviewer (5 reviews)

Age19-24

SkinCombination, Dark, Warm

HairBlack, Curly, Coarse

EyesBrown


3.0
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10 years ago

Pros: price, packaging. Cons: starts creasing after a few hours. I do like this product. You can't beat the price, but it...

About reviewer (14 reviews)

Age19-24

SkinOily, Fair-Medium

HairBrunette

EyesOther


4.0
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11 years ago

It's okay as a cheap eyelid primer. However, it start creasing a bit after a few hours. I also get the trouble, that it applies kind of oily when i start using it after i haven't used it for a...

About reviewer (22 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBlond, Straight, Fine

EyesGreen