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4.1

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327 reviews
77%
would repurchase
3.7/5
package quality

price range

Reviews


5.0
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Jan/09/2018

Some primers are so hard to blend eyeshadows over because they stay so tacky even when they dry. I'm giving the hairy eyeball to the Too Faced lash insurance primer. Not this one. Eyeshadows blend easily and look significantly more vivid than they do on a naked lid. It also makes my eyeliner look blacker. It keeps all of my eye makeup on as long as I want it to be on, 8 hours or longer. The …Read more

4 of 4 people found this helpful. Did you?

About reviewer (55 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBlack, Wavy, Fine

EyesGray



5.0
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Nov/05/2016

I got this at dollar tree, I love it. I use it every day

2 of 3 people found this helpful. Did you?

About reviewer (63 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Medium

EyesHazel


4.0
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fromTauhou

May/18/2016

This was the first eyeshadow primer I'd ever used...$3 at Kmart...wow it's amazing! Smooths on easily over my 51-year old eyelids, covers any discolouration nicely (read, not at all cakey or heavy) and my shadow stays put.

I've kissed a few eyelid primer frogs since, but this one really is "the prince".

1 of 1 people found this helpful. Did you?

About reviewer (3 reviews)

Age44-55

SkinDry, Fair-Medium

HairGrey

EyesBlue


4.0
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Dec/05/2015

As many of the other reviews says, you can probably just use a concealer and get the same result. But since i have really bad dark circles i´m actually using this under my eyes. First i´ll take my ordinary concealer (maybelline fit me concealer) and then i´m taking a thin layer of this primer, and it works great! My under eye makeup lasts much longer and since the primer is mineral infused it …Read more

3 of 3 people found this helpful. Did you?

About reviewer (7 reviews)

AgeUnder 18

SkinOily, Fair, Neutral

HairBlond, Relaxed, Fine

EyesGray


4.0
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Oct/26/2015

Very nice and brightening! helped my shadow and liner last all day. its very silky and the price is great.

1 of 1 people found this helpful. Did you?

About reviewer (44 reviews)

AgeUnder 18

SkinOily, Fair-Medium, Not Sure

HairBlack, Other, Medium

EyesGreen


3.0
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Oct/26/2015

I have oily skin and tend to get oily throughout the day. So I always try to purchase waterproof or long lasting makeup.

My HG eyeshadow primer is the Nars pro prime smudge proof eyeshadow primer. That one costs about $25 but it does last a very long time. I wanted to try a drugstore alternative so I found the elf eyeshadow primer at Target.

I picked up the …
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2 of 2 people found this helpful. Did you?

About reviewer (732 reviews)

Age25-29

SkinOily, Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown


3.0
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Jun/17/2015

This is a pointless product if you own concealer, because it's just as effective as using concealer for an eyeshadow primer. It works just fine, but not as good as UD eyeshadow primer. It will get you through an 8 hour day with just minimal creasing, but won't last into that evening all that well.

Yeah, it's cheap, but why bother? If your goal is to save money …
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3 of 4 people found this helpful. Did you?

About reviewer (64 reviews)

Age25-29

SkinCombination, Fair, Cool

HairRed, Straight, Medium

EyesGreen


5.0
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Mar/14/2015

I started using this out of curiosity (Target had just started carrying thia brand) and I was already using some UD primer my mom gave me, idk what it was sorry. And this was better! It wasn't heavy or sticky and did the job. And only $1! I gifted these to friends and family like no other, could not stop singung its praises.

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About reviewer (16 reviews)

Age19-24

SkinCombination, Olive, Cool

HairBrown, Straight, Medium

EyesBrown


3.0
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Mar/02/2015

I love my urban decay eye primer but this is a close second for me. For the price it works better then most primers I have bought at sephora! I do feel like there is a bit of a stinging sensation when i first put it on

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About reviewer (935 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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Feb/16/2015

Are you kidding me? I have the oiliest eyelids and I went through a dozen high end primers before I found my holy grail at Target?

*Price: Spare change.
*Packaging: Cheap, not cute, but that's the least of my concerns. A standard tube and lipgloss-like applicator.
*Product: Creamy, dries quickly so you have to spread it fast. It's not clear, it's got a sort of …
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6 of 6 people found this helpful. Did you?

About reviewer (22 reviews)

Age19-24

SkinCombination, Olive, Warm

HairBlack, Straight, Coarse

EyesBrown