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3.7

99 reviews

65%
would repurchase
4.3/5
package quality

price range

Reviews

Reviews


5.0
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15 years ago

I LOVE this stuff. I took the plunge about 6 months ago, went to a salon, and got my dark, dark, dark brown (almost black) hair dyed blonde.. I loved it! What I didn't love, however, were the dark...

About reviewer (18 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesHazel



5.0
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15 years ago

I have been using this product for over a year in Pure Orchid. Previously a Preference user in lightest ash blond but after many years, the color seemed to be getting too "bleached blond" for me. ...

About reviewer (17 reviews)

Age36-43

SkinCombination

HairBlond

EyesGreen


4.0
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15 years ago

Price: $18 CDN (!!) for Sparkling Lotus, medium ash blonde <p>Included with product: hair dye, shampoo, conditioner, pre-treatment, shine creme, gloves</p> <p>Before colouring: My hair was a...

About reviewer (38 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


3.0
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15 years ago

This color made my hair yellow and brassy. The only think I liked about this hair color was that it came with not just a conditioner but also shampoo and a tube of creme to put on your hair when...

About reviewer (20 reviews)

Age19-24

SkinCombination, Tan

HairBlond

EyesGreen


5.0
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15 years ago

I have used L'oreal Preference for years but Dream Blonde is even better! I went from blonde to brown (my natural color) and back to blonde recently and my hair color was a mess. Kind of yellow on...

About reviewer (3 reviews)

Age36-43

SkinNormal

HairBlond

EyesGreen


5.0
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15 years ago

I've always wanted to try this haircolor, however the high price ($16-$17) kept me from buying it. I thought it was all hype-I mean how can it be any different from the other brands on the...

About reviewer (843 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesGreen


1.0
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15 years ago

THIS WAS BY FAR THE WORST COLOR EXPERIENCE I'VE EVER HAD! MY HAIR COLOR WAS MEDIUM BLONDE, I FOLLOWED ALL THE DIRECTIONS ON THE BOX AND GOT A PUMPKIN ORANGE INSTEAD OF GLISTENING MAGNOLIA! I SPENT...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


5.0
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15 years ago

I've tried several at-home dyes and this is the best dye for me !!!! great shiny color.. dint lose any hair.. no brassiness. Previously I was using Superior Preference. I was born with...

About reviewer (12 reviews)

Age30-35

SkinNormal

HairBlond

EyesGreen


3.0
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from

15 years ago

I am in the process of going from dark brown to blonde, so I decided to try Dream Blonde based on reviews here. I liked the way my hair felt after using the bleach, followed by the Dark Ash...

About reviewer (14 reviews)

Age30-35

SkinVery Dry, Fair, Not Sure

HairBrunette, Wavy, Medium

EyesGreen


2.0
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15 years ago

Used this & the Preference version of L'Oreal for many years until I finally figured out it was actually damaging my hair as well as the strange color results. Sometimes it would look ok & others...

About reviewer (2 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBrown


3.0
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from

15 years ago

I bought this in #8 medium blonde"sweet buttercup"(where do they come up with these stupid names?).I just applied it and I would say this is just an O.K. product.Usually Nice &Easy is what I buy...

About reviewer (128 reviews)

Age44-55

SkinDry, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue


1.0
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16 years ago

I picked this up in #7 Evening Primrose, which was supposed to be a dark blonde. It ended up being a grayish, greenish color on me, which is not exactly the look I was going after. I ended up...

About reviewer (332 reviews)

Age30-35

SkinOily, Fair, Neutral

HairRed, Wavy, Other

EyesBlue


2.0
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16 years ago

I don't know why this didn't work for me. It didn't do ANYTHING to my hair! It didn't lighten it, darken it, or even change the tone slightly! I'll be posting pictures later on today to prove it. I...

About reviewer (43 reviews)

Age25-29

SkinCombination

HairBrown

EyesBlue


5.0
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16 years ago

My "natural" hair is an ash brown, but then who really knows since I have been dying it for decades. I usually use Preference 8A as the ash tones down the red that wants to come through. When...

About reviewer (118 reviews)

Age44-55

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesGreen


5.0
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16 years ago

Ooooohhhhh, YES!!! This is what I've been looking for for decades!!! Perfect shimmery blond shade, softness gained but not at the expense of body, excellent conditioning - EVERYTHING I could want...

About reviewer (92 reviews)

Age56 & Over

SkinDry, Fair-Medium

HairBlond

EyesGreen


5.0
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16 years ago

I have to say that I was definitely skeptical about dying my hair at home. Over the years I've dyed my hair quite a few times; I've been blonde, brunette and everything in between. In high school,...

About reviewer (24 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBlond

EyesGreen


1.0
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16 years ago

I am naturally Mediaum Ash Blonde. Before I started to get grays on my hair. I color my hair for the last 25 years at least. For the last year I was I was golden brown, more like strawberry blond....

About reviewer (10 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesGreen


3.0
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16 years ago

Usually I stick with Feria, but I decided to stray since this comes with a kit which is suppose to end over processed blonde. I got the Glistening Magnolia color, which was pretty close to what...

About reviewer (131 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBlond

EyesGreen


4.0
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16 years ago

I usually get it highlighted at the salon but I wanted to save my money and time so I tried the Dream Blonde. I purchased the Medium Blonde shade, Sweet Buttercup. Since my roots and my hair...

About reviewer (10 reviews)

Age25-29

SkinAcne-prone

HairBlond

EyesBlue


2.0
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16 years ago

This is actually a great product. My hair is not medium brown, but not quite light brown. It is not quite chin length, pretty fine and I have a lot of very blonde highlights. When my roots grow...

About reviewer (103 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesHazel