57%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


2.0
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15 years ago

I really wanted to like this product. I bought it for $13.99 plus tax from the grocery store in one of the new colours, a chocolate brown with golden tones. The best part of this product was the...

About reviewer (18 reviews)

Age25-29

SkinCombination, Other, Neutral

HairBrunette, Wavy, Fine

EyesBrown



5.0
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15 years ago

I tried this for the first time two weeks ago, and I really love it. Since it was the first time using it, I did my whole head and left it on for 10 minutes. I used the regular applicator tip...

About reviewer (543 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBrown, Straight, Fine

EyesGray


1.0
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15 years ago

I bought this stuff not knowing the horrors of home coloring kits. I bought the lightest blonde for myself and the light ash blonde for my mom. Both turned out to be disasters. The box says that it...

About reviewer (44 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBlue


3.0
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15 years ago

I have mixed thoughts on this hair colour, because the colour on my roots is gorgeous...but the colour on the last 3/4 of my hair is a shade darker than my roots. I have very long hair, it was...

About reviewer (4 reviews)

Age25-29

SkinVery Dry

HairBrunette

EyesBlue


1.0
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15 years ago

DO NOT WASTE YOUR TIME OR MONEY. Been coloring my hair for over 30 years. My hair is 80% grey on top. Followed directions exactly. Stinky like other products - scalp itched and...

About reviewer (21 reviews)

Age44-55

SkinCombination, Fair-Medium, Warm

HairBrown, Curly, Medium

EyesBrown


4.0
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15 years ago

this dye is strange. i used the dark brown color and it is a beautiful color -my hair looked awsome, but after a couple of weeks it is fading totally uneven. there are...i dont know how to describe...

About reviewer (71 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Fine

EyesHazel


1.0
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from

15 years ago

My hair was subjected to harsh chemicals and felt like straw when I rinsed it out. The color took well at first but it did not last at all. After a week it faded a lot and looked awful. Hair...

About reviewer (30 reviews)

Age44-55

SkinNormal, Other, Not Sure

HairOther, Other, Medium

EyesGray


1.0
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15 years ago

So today I tried the "Perfect 10" in 5A, medium ash brown. I love dying my hair and have been engaging in this home activity for almost 15 years ... yikes that's along time. Anyways my review: The...

About reviewer (1341 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairRed, Other, Other

EyesGreen


1.0
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15 years ago

1/ 10 minutes in not enough. Complete misrepresentation in the product name. 2/ The colour distribution is very uneven - I had some patches of hair that became extremely dark, and other areas...

About reviewer (44 reviews)

Age36-43

SkinCombination

HairBrown

EyesBrown


5.0
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15 years ago

this is my favorite hair color. i use the light ash blonde. i have been coloring my hair for many years and this is the color i have always been looking for. its quick and easy to apply. sometimes...

About reviewer (11 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesBlue


4.0
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15 years ago

Pretty quick and easy color within 15 min. Though the color wasn't very true to the box and ended up fading rather quickly. I tried the dark brown first and my hair was jet black for about 1-2...

About reviewer (295 reviews)

Age25-29

SkinSensitive, Medium, Warm

HairBrunette, Straight, Fine

EyesGreen


1.0
Created with Sketch.

15 years ago

I tried this with a coupon, so I only paid about $5.00 for it. That's the best part. The color while processing was scary- I used light brown and the color was grey. I know that isn't indicative of...

About reviewer (39 reviews)

Age44-55

SkinOily

HairBrown

EyesHazel


1.0
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15 years ago

BEWARE this product - it is terrible! I had a free pack of this to trial in the UK, but interestingly, even though I had used it well within the trial time, the online facility to report back had...

About reviewer (83 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBrunette, Wavy, Medium

EyesBlue


5.0
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15 years ago

i used the dark auburn and 10 minutes was just enough .. it came out very nice and i love the colour i will reccomend this to ANYONE AND EVERYONE :) try it.. its live changing . you will never have...

About reviewer (5 reviews)

AgeUnder 18

SkinAcne-prone, Fair

HairBrunette

EyesBrown


5.0
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from

15 years ago

WARNING- IN DEPTH REVIEW- LOTS OF DETAIL-<br><p> I have been doing my friend's hair for years. Their hair is a very resistant gray which turns orange or brassy no matter what bases I have used...

About reviewer (276 reviews)

Age36-43

SkinNormal, Fair-Medium, Not Sure

HairOther, Other, Other

EyesHazel


2.0
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from

15 years ago

So I tried this product twice, and both times I ended up having to recolor with Natural Instincts two weeks later. This product barely colored my few resistant greys, and washed off of them in...

About reviewer (70 reviews)

Age25-29

SkinCombination, Olive, Warm

HairBlack, Wavy, Coarse

EyesBlack


4.0
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15 years ago

I really liked this hair color. I've been getting my hair done professionally for a long time, but I just don't have the money or the time anymore. I'm sick of spending 95 dollars on my hair.....

About reviewer (82 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesBrown


1.0
Created with Sketch.

15 years ago

Blondes beware! I tried this product because it claimed to be "less damaging". I completely REGRET it. I've been dying my hair for years with little problem. This product seemed really good in...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

15 years ago

I love the color and I love the efficiency! I'm asian with long black hair and for years I have been actually dying my hair jet black. This winter I figured I wanted a bit of change and when I...

About reviewer (12 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBlack


4.0
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from

15 years ago

I have been a bottle redhead for over a year now, and love it, but I felt like I wanted to go back to my "roots" for a while. I don't have the money for salon upkeep, and my hair was starting to...

About reviewer (225 reviews)

Age30-35

SkinNormal, Fair, Warm

HairBrunette, Wavy, Coarse

EyesHazel




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