57%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


5.0
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15 years ago

This is my new standard hair color. I used Honey Berry, which is one of the shades they recently released. First, a bit about me: I am a bottle redhead, and I have been dying my hair red since...

About reviewer (18 reviews)

Age19-24

SkinNormal, Fair

HairRed

EyesBlue



4.0
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15 years ago

I liked this hair color. I didn't really care for the comb applicator so I just used the typical root applicator that they include instead. I'm usually disappointed in hair color. I have very long...

About reviewer (2 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBrunette, Straight, Medium

EyesBrown


2.0
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15 years ago

Well I saw the ads for this product on television, the internet and in every magazine known to man. With so much advertising I had to assume that this was the next big thing for hair colour. I...

About reviewer (65 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairRed, Wavy, Medium

EyesBlue


5.0
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15 years ago

OKay I normally use nice n easy and I love it so I decided to try the perfect 10 line. I tried light ash brown because I pull hella red. This toned the red down more than any other color Ive used!!...

About reviewer (17 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrown

EyesBlue


3.0
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16 years ago

Can't say that I'm mega impressed. Off course the speed is a wonderful thing, you have to appreciate that, but I wound up splashing my entire bathroom trying to cover everything evenly and...

About reviewer (106 reviews)

Age19-24

SkinAcne-prone, Tan

HairBlond

EyesGreen


5.0
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from

16 years ago

couple general things i think people don't realize when using a permanent at-home hair color kit: you can't lift dyed color out of hair. Once you are dark, you are dark till it grows out or you...

About reviewer (2 reviews)

Age36-43

SkinNormal

HairBrunette

EyesBrown


4.0
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16 years ago

I use Medium Brown (#5) every time I want to return to my "roots." I finally learned my lesson after having hair that was too dark for years and chose a color that was lighter than what I thought I...

About reviewer (100 reviews)

Age19-24

SkinOily, Fair

HairBrown

EyesBrown


5.0
Created with Sketch.

16 years ago

I really liked this product. I didn't get the darkness I usually get after i first color my hair. It was a perfect color, just like the box.

About reviewer (13 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Not Sure

HairRed, Wavy, Fine

EyesHazel


4.0
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16 years ago

FINALLY. A Dark brown color that is indeed dark brown after I use it. Usually when I want to go super dark brown without going black, I have to GO BLACK, then shampoo a couple of times to fade it...

About reviewer (91 reviews)

Age19-24

SkinNormal, Tan

HairBrunette

EyesGreen


2.0
Created with Sketch.

16 years ago

I wanted to try this after seeing the ads for it. I actually was going dark this time instead of my usual auburn-red tones. The color was true to the package and it was shiny but I think it wasnt...

About reviewer (192 reviews)

Age30-35

SkinDry, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesHazel


4.0
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16 years ago

I used Nice'n Easy Perfect 10 in Jet Black. It was quite a random purchase for me, I was planning to buy my favorite Exellence but fell for the big pretty box of this dye...and I'm very pleased...

About reviewer (5 reviews)

Age19-24

SkinDry, Fair

HairBrown

EyesHazel


2.0
Created with Sketch.

16 years ago

This is a very pricey version of Nice n' Easy. I have to admit I fell for the color shown on the box and the comb applicator which is USELESS. The price does not justify the result. <br> I used...

About reviewer (4 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


5.0
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16 years ago

This was a really painless way to touch up my roots. I have been colouring my hair for almost 10 years, and I was pleasantly surprised by this product. My hair doesn't feel all dried out, and my...

About reviewer (29 reviews)

Age30-35

SkinCombination

HairBlack

EyesGreen


5.0
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from

16 years ago

Oh I love this stuff. It is fast (!), does not smell bad at all, and leaves my hair very soft and shiny. And the range of shades for Brunettes is awesome. I highly recommend. Just wish it was a bit...

About reviewer (69 reviews)

Age

SkinDry, Medium, Warm

HairBrown, Wavy, Other

EyesBrown


4.0
Created with Sketch.

16 years ago

I just dyed my hair tonight, and I must say that I really love it. I forgot the exact number I used, but it was light brown. I have fairly dark brown hair, almost black, but after using the...

About reviewer (3 reviews)

AgeUnder 18

SkinCombination

HairBlack

EyesBrown


5.0
Created with Sketch.

16 years ago

I love this product! My mom is a hair colorist and she actually told me that my colors look good! I use Dark Auburn 4R and I'm a natural 3 or 4 depending on how much running I'm doing....

About reviewer (4 reviews)

Age19-24

SkinOily, Medium

HairBrunette

EyesGreen


2.0
Created with Sketch.

16 years ago

I have short hair. Light Brown. I bought this to go down a few shades and get the dullness out of my hair. Did the trick! It's relatively cheap, only takes 10 minutes, and gives you the shade...

About reviewer (19 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesHazel


5.0
Created with Sketch.

16 years ago

I have been using this product inbetween salon colouring since it came out. I have been able to save extra by going to save.ca and getting a 3.00 off coupon and searching at the drug store for...

About reviewer (1 reviews)

Age30-35

SkinOther

HairOther

EyesOther


1.0
Created with Sketch.

16 years ago

I have been coloring my hair for about 45 years.. NEVER use this product if you have predominately grey hair. I didn't have the burning or itching.. I had the color actually flaking from my hair...

About reviewer (1 reviews)

Age56 & Over

SkinCombination, Medium

HairBrown

EyesHazel


3.0
Created with Sketch.

16 years ago

well, finally switched from LOreal Feria to a salon, hair getting too dry, then roots and no time so I tried this. Colour is exactly as on the box. Shine, yes, softness at the top, yes, too soft,...

About reviewer (426 reviews)

Age44-55

SkinSensitive, Fair, Neutral

HairBlond, Wavy, Fine

EyesHazel




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