Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or “masstige”, market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. Physician Formula’s products have broad consumer appeal. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in stores operated by Wal-Mart, Target, CVS and RiteAid. Physicians Formula’s products address specific, everyday cosmetics needs and include face powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup and mascaras. Physicians Formula has a loyal and rapidly growing consumer base, and the Physicians Formula brand has one of the highest perceived quality images in the masstige market.
I have tried all manner of blush sticks, from hi end to low, and this one is the very best! I bought it for the blush end, not the bronzer, but I end up using both. It blends easily and lasts pretty...Read more
I have tried all manner of blush sticks, from hi end to low, and this one is the very best! I bought it for the blush end, not the bronzer, but I end up using both. It blends easily and lasts pretty...Read more
I'm sorry - WHAT??? I've been using this eyeliner for OVER A DECADE now and I can't believe I've never written a MakeupAlley review on this. I still get asked "what eyeliner are you wearing?" And I've...Read more
I'm sorry - WHAT??? I've been using this eyeliner for OVER A DECADE now and I can't believe I've never written a MakeupAlley review on this. I still get asked "what eyeliner are you wearing?" And I've...Read more
This was the first ever foundation I ever wore, throwing it back to 2009, and I knew NOTHING about foundation but grew up on those Bare Minerals infomercials on TV. Swish, tap, buff. Except, Bare Mine...Read more
This was the first ever foundation I ever wore, throwing it back to 2009, and I knew NOTHING about foundation but grew up on those Bare Minerals infomercials on TV. Swish, tap, buff. Except, Bare Mine...Read more
Physicians Formula use to be a brand you could trust. Expensive for a blush with a pattern that doesn't stay. The strawberries vanish after one use. Annoying. I found the strawberry smell lingered a b...Read more
Physicians Formula use to be a brand you could trust. Expensive for a blush with a pattern that doesn't stay. The strawberries vanish after one use. Annoying. I found the strawberry smell lingered a b...Read more
I tried this powder after watching a video review that compared it to Hourglass Ambient Lighting Powder. I have a medium deep (Maybelline Coconut) skin tone and this powder works as an under eye setti...Read more
I tried this powder after watching a video review that compared it to Hourglass Ambient Lighting Powder. I have a medium deep (Maybelline Coconut) skin tone and this powder works as an under eye setti...Read more
I actually purchased two of these when the Rite Aid's were closing so I took advantage and got it on sale. I feel as if this brand is rarely on sale, but I have always loved all of their products. I e...Read more
I actually purchased two of these when the Rite Aid's were closing so I took advantage and got it on sale. I feel as if this brand is rarely on sale, but I have always loved all of their products. I e...Read more
I bought this oil a couple years ago intending to use on my hair. I saw a yt video where a lady recommended putting a few drops in your hands, rub hands together then lightly over your hair when finis...Read more
I bought this oil a couple years ago intending to use on my hair. I saw a yt video where a lady recommended putting a few drops in your hands, rub hands together then lightly over your hair when finis...Read more
This is a solid creamy gel formula in a compact. The pigment is average, gives me a matte and dewy bronzy glow. No shimmer or glitter. I think PF shades run on the light side, limited shade range for ...Read more
This is a solid creamy gel formula in a compact. The pigment is average, gives me a matte and dewy bronzy glow. No shimmer or glitter. I think PF shades run on the light side, limited shade range for ...Read more
I have always preferred stick/solid concealers, because I find them faster and easier to work with, and one tube lasts way longer than liquid concealers do (like a year!). There aren't many to choose ...Read more
I have always preferred stick/solid concealers, because I find them faster and easier to work with, and one tube lasts way longer than liquid concealers do (like a year!). There aren't many to choose ...Read more