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110 products

2,610 reviews

72% would repurchase

Recent Joico Reviews

Shampoo -Joico - K-Pak Reconstruct Shampoo for Dry or Damaged Hair

on 10/11/2017 10:44:00 PM


I really like this, my hair(form is oily at the roots and dry at first, but is generally pretty healthy. The problem I've had in the past with other shampoos is build up and getting really oily really fast and not feeling like my hair is clean at all. This cleans my hair without making it feel stripped. Sometimes I get dandruff on my hairline even if my hair is dirty/oily (weird contradiction I know!) and when I use this shampoo it completely fixes it without smelling like a disgusting dandruff-only shampoo (I've only known dandruff-fixing products to be smelly). I get a lot of volume from this shampoo too, and a nice amount of shine

1 of 1 people found this helpful.

Conditioner -Joico - K-Pak Color Therapy

on 10/3/2017 12:14:00 PM



After trying so many “damage repair” products I can finally say this products truly DOES WORK. I started with the color therapy shampoo with the kpak luster lock treatment and now I use the shampoo, conditioner, and the luster lock treatment on my ends and I’ve used this combo a total of 4 times and my hair has little to no signs of damage.
Before I used this my hair had been bleached, dyed, straightened every day and was frizzy as all hell. Now my hair is shiny and soft and I’ve noticed less breakage as well. Also, I just noticed the other day that Walmart is starting to sell this line. (At least in Canada it is) I’ve been recommending this to everyone I know and will continue to do so.

4 of 4 people found this helpful.

Styling Products -Joico - Body Luxe Root Lift

on 10/1/2017 6:06:00 PM


I have fine hair so I have tried lots of products, cheap, and expensive. I like this as it really does make your hair look thicker. I did not find that it dried it out as some others have said it did, actually my hair looks shiny after I blow dry it. You cannot expect miracles but so far this has worked the best for me. Of course I do use a thickening shampoo first.

Hair Treatments -Joico - K-Pak RevitaLuxe

on 9/13/2017 3:03:00 AM


I got Revitaluxe because I somehow hoped that it's a 2-in-1 product and would somehow replace K-Pak Deep Penetrating Reconstructor paired with K-Pak Intense Hydrator and give comparable results. Well, I was wrong apparently, as Revitaluxe is a decent hair treatment, but it's not knocking my socks off and doesn't live up to the claims Joico makes about its abilities, that it, for example, instantly repairs years of damage, according to Joico. Somehow doesn't make my hair as shiny or as manageable as the Reconstructor/Hydrator combination, not to mention it's hard to see any "repair" action happening. It's not like my hair is super-damaged, I have damage from hair styling, but that's about it. Revitaluxe also doesn't hydrate my hair as well as I hoped/expected and does disappointingly little to reduce frizz, both which are areas where Intense Hydrator excels at. While I love K-Pak line in general and it has given me marvelous results (and I've been coming back to it for 15 years because of that), Revitaluxe is more of a miss for me. It's not a hard fail as it didn't leave me greasy and limp, or damage my hair, but I never had good hair days when using it, neither alone nor combined with other products.

1 of 1 people found this helpful.

Hair Treatments -Joico - K-Pak Intense Hydrator

on 9/13/2017 2:30:00 AM


Joico K-Pak is my go-to line when my hair needs repair treatment (the K-Pak 4-Step program: Clarifying Shampoo+Cuticle Sealer+Deep Penetrating Reconstructor+Intense Hydrator) and Intense Hydrator is without doubt one of the best conditioners for my hair (virgin, but heat damage and styling product build up) to make it shiny, de-frizzed and manageable. It's so good that I've used to on and off for about 15 years now, and can always rely on it to pamper my hair, without weighting hair down. It works nicely on its own as a conditioner, with both clarifying (Joico K-Pak) and moisturizing shampoo (Alterna Caviar Repair X or Alterna Caviar Moisture Intense Oil Shampoo), and also as part of the 4-Step repair program as final step. For a quick in-between fix I also use Intense Hydrator after Redken CAT treatment, and also for co-wash purposes. It should be noted that Intense Hydrator alone doesn't repair hair, nor does it claim that, but it definitely helps restore pH and moisturize levels. The only thing that always bothers me is the chewing gum smell.

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