About the brand

Joico is a haircare company founded by Steve Stefano in California in 1975. Products "fuse the latest breakthroughs in haircare science with inspiration from art and fashion to offer exceptional quality, unparalleled performance and lasting beauty."* *Source: Modern Salon

http://www.joico.com/

Overall rating
4.0
Created with Sketch.
72%
would repurchase
4.0
Created with Sketch.
Overall rating
72%
would repurchase

Latest Joico Reviews

K-Pak Intense Hydrator
5.0
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2 months ago

One of the few products I've tried that actually hydrates my very fine, colored hair without weighing it down or causing frizz. Has brought back the natural wave my hair has after overprocessing

K-Pak Intense Hydrator
5.0
Created with Sketch.

2 months ago

One of the few products I've tried that actually hydrates my very fine, colored hair without weighing it down or causing frizz. Has brought back the natural wave my hair has after overprocessing


K-Pak Protect and Shine Serum
5.0
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2 months ago

I love Joico products. I just wish that I discovered this one sooner. I apply a small drop to my long bob and straighten it with an iron. This product keeps my hair straight and seals the frizzy little ends with a ton of shine. It does not leave my hair oily at all. I highly recommend this. It is one of the best shine and seal products I have used.

K-Pak Protect and Shine Serum
5.0
Created with Sketch.

2 months ago

I love Joico products. I just wish that I discovered this one sooner. I apply a small drop to my long bob and straighten it with an iron. This product keeps my hair straight and seals the frizzy little ends with a ton of shine. It does not leave my hair oily at all. I highly recommend this. It is one of the best shine and seal products I have used.

Defy Damage Protective Shield
1.0
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2 months ago

I liked the way this product made my hair feel, but was interested why there was no set temperature on any site (Ulta, the Joico site, etc). I had to ask the question three different ways to get an actual response out of Joico, who purposely tip toed or tried to redirect their answer. The answer is - this product is NOT HEAT RATED. Joico suggests 'layering this product' with another one of their products that IS heat rated if you need protection and that 'they have no further information' on the heat rating for this product. All I can say is yikes. You could easily be doing more damage to your hair than good by using this.

Defy Damage Protective Shield
1.0
Created with Sketch.

2 months ago

I liked the way this product made my hair feel, but was interested why there was no set temperature on any site (Ulta, the Joico site, etc). I had to ask the question three different ways to get an actual response out of Joico, who purposely tip toed or tried to redirect their answer. The answer is - this product is NOT HEAT RATED. Joico suggests 'layering this product' with another one of their products that IS heat rated if you need protection and that 'they have no further information' on the heat rating for this product. All I can say is yikes. You could easily be doing more damage to your hair than good by using this.