517 reviews

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4.3 / 5

Reviews

Reviews


5.0
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7 years ago

After a long search for a cruelty-free option,I found this! Easy, smooth application (my lids are beginning to slightly wrinkle), all day wear and the perfect 'black' color make this a keeper. My...

About reviewer (34 reviews)

Age44-55

SkinNormal, Fair

HairBrown

EyesOther



4.0
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7 years ago

Overall I like this liner but I am looking for another one. Serum - it actually works! When I first started using it, I noticed my lashes grew but I think it stopped doing that now after using...

About reviewer (7 reviews)

Age25-29

SkinSensitive, Fair-Medium

HairBrown

EyesBrown


1.0
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7 years ago

This was terrible for me. I had really high expectations. I bought this in Ultra Black and went to test it out. I had to layer it because it came out watery and wouldn't make a solid black line....

About reviewer (22 reviews)

Age19-24

SkinNormal, Medium, Not Sure

HairBrunette, Straight, Medium

EyesBrown


5.0
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7 years ago

I bought mine in Ultra Black and have been using it for about 2 months now and have only good things to say about it. For starters the primary reason I bought it was my eyelashes had gone...

About reviewer (15 reviews)

Age25-29

SkinSensitive, Fair

HairBrunette

EyesBlue


5.0
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7 years ago

This is my new favorite eyeliner!! It is such great quality for the price and creates a nice clean line.

About reviewer (101 reviews)

Age19-24

SkinOther, Fair

HairBrunette

EyesBlue


4.0
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7 years ago

This is great, but I wish I had read the advice about it drying up without warning... This morning I was doing my makeup before going off to sing at a wedding. Had one perfect cat eye done, went to...

About reviewer (251 reviews)

Age44-55

SkinSensitive, Fair-Medium, Neutral

HairBlond, Wavy, Other

EyesGreen


2.0
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7 years ago

I usually use gel or cream eyeliners, but decided to purchase this product and a few others like it to experiment with different types of eyeliner. This eyeliner is so easy to use. I'm able to line...

About reviewer (2 reviews)

Age19-24

SkinAcne-prone, Fair, Warm

HairBlack, Wavy, Other

EyesBrown


3.0
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7 years ago

I gave this eyeliner a pretty good shot, but unfortunately it didn't end up working out for me. I purchased this product in dark brown, and I found that it wasn't as pigmented as I would have...

About reviewer (17 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBlond, Wavy, Fine

EyesBlue


5.0
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7 years ago

I gave this 5 lippies because it's great, ESPECIALLY for a drug store brand. I usually don't like the little felt tip eye-liners because there's never enough liquid that absorbs into the tip, so...

About reviewer (15 reviews)

Age19-24

SkinAcne-prone, Fair

HairBlond

EyesGreen


4.0
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7 years ago

I really like this eyeliner and I'm able to do a good wing at the end. Very black and glides on smoothly. The only thing I don't like about it is when I take off the eyeliner at the end of the day,...

About reviewer (5 reviews)

Age19-24

SkinVery Dry, Olive

HairBlack

EyesBrown


5.0
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from

7 years ago

My HG liquid eyeliner! I reach for this over all of my higher end ones. The formula applies very, very smooth and the brush is perfect for getting a winged look. I've gone through at least 2 or 3...

About reviewer (46 reviews)

Age30-35

SkinAcne-prone, Medium, Not Sure

HairBrunette, Wavy, Medium

EyesBrown


1.0
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7 years ago

Definitely not as pigmented as the reviews said. Was expecting a jet black but it turns out more gray :( I was hoping this could replace all my other eyeliners. I've only been using this for about...

About reviewer (234 reviews)

Age19-24

SkinCombination, Tan, Neutral

HairBrown, Straight, Medium

EyesBrown


5.0
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8 years ago

A true, dark black that doesn't smudge or run once it's dry. I use it to tightline, and have no problems getting a precise, even line. I find it helpful to give the tube a quick shake before...

About reviewer (8 reviews)

Age30-35

SkinDry, Fair, Cool

HairRed, Curly, Fine

EyesHazel


5.0
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8 years ago

I'm on my second repurchase of this, and this is some really, really good stuff. I can line my waterline with this and it will not have budged or smudged after an entire day. The applicator is good...

About reviewer (15 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBlack, Wavy, Medium

EyesBrown


1.0
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8 years ago

This is one of those highly recommended drug store eyeliners that left me wondering what the heck? It ran even w my go to eye primer. Never again

About reviewer (47 reviews)

Age36-43

SkinNormal, Medium, Not Sure

HairBrunette, Relaxed, Fine

EyesBrown


4.0
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8 years ago

so for me this eyeliner is beautiful for an everyday look . it is not that intense black (yes i am talking about ultra black. no where near as intense as my stila stay all day felt tip liner. the...

About reviewer (13 reviews)

Age36-43

SkinNormal

HairBlack

EyesGreen


4.0
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8 years ago

I (mostly) love this liner. I've purchased it probably a half dozen times over and have only once strayed since I started using it. The liner tip is lovely as long as you're careful not to mash it...

About reviewer (1 reviews)

AgeUnder 18

SkinOily, Fair, Neutral

HairBlond, Curly, Medium

EyesBrown


1.0
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8 years ago

This is the worst. It's like it's not even waterproof. It did not last 5 mins literally I did my eyes then my brows, held the mirror back to "admire my handiwork" & where was my wing!?????? My eyes...

About reviewer (2417 reviews)

Age36-43

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
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8 years ago

My new holy grail!! I got two of these for a really great deal at rite aid and I'm beyond satisfied- this really lives up to its hype! - the brush tip is super fine, its the most easy-to-use...

About reviewer (18 reviews)

AgeUnder 18

SkinDry, Olive

HairBlack

EyesBrown


2.0
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8 years ago

Im just... confused. I picked this up at Ulta in black because I was looking for a brush tip pen eyeliner because I find them the easiest to apply. However, when I got home and swatched it, I knew...

About reviewer (14 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Curly, Coarse

EyesBrown