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4.5

249 reviews

90%
would repurchase
4.2/5
package quality

price range

description

Insane color payout. A velvety, suede-like smoothness and blendability. THE FORMULA: Soft, amazingly velvety texture. Rich, dense and decadent color. Smooth, uniform pigment distribution and blendability. Long-lasting, crease-free wear. The secret to the new formula is our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane payout. Color that stays on your lids. Sparkle that doesn’t fall. And a velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Every Urban Decay shade goes on silky, blends easily and stays put. THE SHADES: Shimmer, satin, sparkle, duotone and matte finishes. THE TOKEN: Inspired by NYC subway tokens, our gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It’s easy…no melting, magnets or breakage.)

Reviews

Reviews


5.0
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7 years ago

I love urban decay shadows. My favorites are the Naked 3 palette, the Ultimate Basics palette, and the single pot of Midnight Cowboy. The shadows apply with nice, rich colors, blend very well,...

About reviewer (118 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesBlue



4.0
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7 years ago

I have one of these shadows in the shade vanilla. I use it in my inner corner and it pops! At the end of the night this shadow can still be going strong while the rest of my shadow starts to fade...

About reviewer (11 reviews)

AgeUnder 18

SkinAcne-prone, Fair

HairBrunette

EyesOther


5.0
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8 years ago

The only eyeshadow I like to use now. They are the best. The singles packaging is amazing so spills and very sturdy. The colors I have used are all gorgeous and the sparkles ones are sophisticated...

About reviewer (34 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
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8 years ago

These are great eyeshadows & worth a reasonable investment by anyone. Singles are $20 or $21 each, as are the eyeliners & mascara. Colors are buildable, so don't expect a big color payout with...

About reviewer (106 reviews)

Age44-55

SkinVery Dry, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesBlue


4.0
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9 years ago

I love the Urban Decay eyeshadow singles. I've been buying them throughout the years. They really do last a long time. The colors are pigmented and beautiful. They have a good shade range. The...

About reviewer (48 reviews)

Age30-35

SkinOther, Other

HairOther

EyesOther


4.0
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from

10 years ago

I have reviewed the Naked palettes separately, so I'll just review some singles here. I own "Sin", which is a very pale shimmery light pinky shade that I like to use on my lid or as a highlight. I...

About reviewer (153 reviews)

Age19-24

SkinVery Dry, Medium, Neutral

HairBlack, Wavy, Coarse

EyesBlack


5.0
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11 years ago

I just majorly splurged today at Sephora and bought 5 Urban Decay eyeshadows. I found out last night after doing some reading that they're a cruelty-free brand, so I wanted to see what they had....

About reviewer (101 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBrown, Curly, Medium

EyesBrown


5.0
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11 years ago

This is kind of gross but I have owned one of Urban Decays Eyeshadows for around 7 years(I know!!) I used it continuously for a whole year, and on and off for the next 6 and I still haven't even...

About reviewer (88 reviews)

AgeUnder 18

SkinNormal, Fair, Cool

HairRed, Straight, Fine

EyesGreen


5.0
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11 years ago

Im on my 3rd Urban decay token shadow. Urban Decay in Black out is the only eyeshadow i prefer and choose to use. The quality is up there, is the only shadow that i surprisingly found to blend and...

About reviewer (127 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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12 years ago

I bought my 1st urban decay palette about 3 years ago, and let me say, I'm obsessed. I have accumalated at least 120 shades through palettes, pigments and single shadows. Let me say that their...

About reviewer (216 reviews)

Age30-35

SkinCombination, Dark, Warm

HairBrunette, Relaxed, Medium

EyesBrown


4.0
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12 years ago

UPDATE: Fast forward a few years and I am bumping this up a lippie. I still whole heartily agree with what I wrote below. But since then I have delved deeper into the shades, and have realized...

About reviewer (1295 reviews)

Age36-43

SkinSensitive, Fair-Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


5.0
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12 years ago

Urban decay is undoubtedly one of the best eyeshadow products !! Although it costs $18, it lasts enough&pays off in the long run. I bought it in the color called Lost, which I use to either put on...

About reviewer (24 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBlack


5.0
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13 years ago

I feel like Urban Decay shadows are so underrated. Here on makeup alley, all the rave is about MAC. But I feel the quality is much better. They have a great selection of colors and finishes. So...

About reviewer (1575 reviews)

Age19-24

SkinAcne-prone, Medium, Cool

HairBrown, Wavy, Coarse

EyesBrown


5.0
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13 years ago

It's insanely awesome and it stays on just a little bit longer than other eyeshadows that I've tried. Mine is matte and it works really well, layering. It's quite pricey so i will not repurchase it...

About reviewer (12 reviews)

AgeUnder 18

SkinVery Oily, Medium, Not Sure

HairBlack, Straight, Fine

EyesBrown


4.0
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13 years ago

I bought the Urban Decay palette "Urban Ammo" about two years ago and I still have not used it all! Granted, I only wear eyeshadow when I go out on the weekends but the quality of UD eyeshadows are...

About reviewer (48 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesBrown


4.0
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14 years ago

These eyeshadows were nice but pricey. I feel like you are paying for a lot of packaging but I do enjoy the product. I can't say that they crease but I do find that they fade even with a primer. I...

About reviewer (12 reviews)

AgeUnder 18

SkinOily, Fair-Medium

HairBlack

EyesGreen


5.0
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14 years ago

I love my Urban Decay. I had to buy the New York Palette. I am new to Urban Decay but all I have to say is, "WOW!" I would go to my local Ulta beauty store and try on Urban Decay and "almost" buy...

About reviewer (31 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


3.0
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14 years ago

Unfortunately you can't buy Urban Decay in my country, but I bought a small eyeshadow palette (it's lilac, I don't know its name.. 4 colors are included). So I got to know the colors Oil Sick,...

About reviewer (15 reviews)

AgeUnder 18

SkinSensitive, Fair

HairBlond

EyesBrown


5.0
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14 years ago

Awesome is all I can say. I wear UD eyeshadows 99% of the time. They go on easily, stay on and look vibrant. The colors are different that the run of the mill colors we're used to seeing and I love...

About reviewer (17 reviews)

Age25-29

SkinAcne-prone, Fair, Cool

HairBrunette, Straight, Medium

EyesBrown


5.0
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14 years ago

I love Urban Decay eye shadows! There are around 52 lovely and not always safe colors, in several different finishes: Matte, Shimmer, Metallic, and Glitter, not to forget that 9 of them have a...

About reviewer (223 reviews)

Age56 & Over

SkinDry, Fair, Neutral

HairBrown, Wavy, Fine

EyesHazel