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3.9

56 reviews

78%
would repurchase
4.1/5
package quality

price range

Reviews

Reviews


5.0
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15 years ago

I really love Color Gems. I've tried Clairol's Natural Instincts and Wella's Color Charms demi-permanents, but this is my favorite. The colors seem to always come out very rich. They definitely...

About reviewer (47 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBlond, Straight, Medium

EyesBlue



4.0
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15 years ago

I used this in Light Mahogany Brown, and bought the Diamond Gloss at the same time as some people on here recommended doing so. I did a strand test with half of each shade and the developer to make...

About reviewer (9 reviews)

Age25-29

SkinCombination, Fair

HairBrown

EyesGreen


5.0
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16 years ago

I bought this in dark mahogany brown (4.53, I think...) and thought I would just put it on some pieces throughout my natural level 7 hair. Well, after blowdrying I decided that it looked so weak...

About reviewer (69 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


3.0
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16 years ago

I bought this in Dark Red imagining a color in my head that was impossible to get without bleaching a lot more. After a patchy bleach job by my friend X_X...I was really hoping this demi would even...

About reviewer (4 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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16 years ago

'Buy a shade lighter than you desire' is good advice from previous reviewers. I went with light natural brown (1 oz) diamond gloss (2oz) and 3 oz of developer - left on for 10 min. instead of 20...

About reviewer (20 reviews)

Age36-43

SkinVery Dry, Fair, Neutral

HairBrown, Other, Medium

EyesHazel


5.0
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16 years ago

All I can say is Wow!. I was scared to color my relaxed hair as I had seen no reviews of this product for relaxed hair or permerd hair. I chose blue black because I wanted deep shiny hair. I...

About reviewer (1 reviews)

Age36-43

SkinCombination, Dark

HairBlack

EyesBrown


5.0
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16 years ago

i think this stuff is GREAT..i have died my hair with it 4 times, 3 times with natural brown and just yesterday with the dark natural brown. it does go a lot darker than you would think, but i...

About reviewer (8 reviews)

Age19-24

SkinCombination

HairBrunette

EyesBrown


5.0
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16 years ago

Fabulous! I read the reviews before I colored. I am super particular about my hair and was skeptical about coloring my own hair. As suggested, I bought the Diamond Gloss to prevent the color from...

About reviewer (1 reviews)

Age30-35

SkinCombination, Medium

HairBrunette

EyesHazel


4.0
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16 years ago

Wow, great product, I just wish I read the reviews before I purchased. I have medium brown hair and used half and half Golden Copper Brown, and Warm Brown. The other reviews are dead-on: the...

About reviewer (93 reviews)

Age44-55

SkinVery Oily, Fair

HairBrunette

EyesBlue


4.0
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from

16 years ago

For the first time in my life, I stayed home and dyed my own hair. For as long as I can remember, I've been sticking to salons every few months. I tend to change my mind (and my hair color) a lot....

About reviewer (89 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBrunette, Straight, Medium

EyesHazel


4.0
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16 years ago

I have naturally ashen blonde hair with some copper tone to it.... no one could ever really decide what exactly my hair color was. Now I am a complete PANSY when it comes to hair dye but I wanted a...

About reviewer (20 reviews)

AgeUnder 18

SkinCombination, Fair

HairRed

EyesBlue


2.0
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16 years ago

I used this hair color in a black shade about 3 years ago. I don't think the formulation has changed since then. L'oreal haircolors generally don't work well on me. Most of L'oreal's hair color...

About reviewer (1249 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBlond, Curly, Fine

EyesBlue


5.0
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16 years ago

So, I used this color as my first 'at home dye' experience, and I am glad I did! The color was great and even. I always apply to roots first for about 25 minutes, then brush down the rest of my...

About reviewer (10 reviews)

Age25-29

SkinNormal

HairBrunette

EyesBlue


5.0
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16 years ago

This is a very long lasting hair color, after almost 8 weeks it is still looking vibrant (except for my regrowth/roots) and I will definitely be using it again. Bought at Sally beauty supply, the...

About reviewer (165 reviews)

Age44-55

SkinCombination

HairBlond

EyesBlue


5.0
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16 years ago

I decided to try this product after reading the reviews on here, so I thought it would be only fair that I add mine! I have naturally dark brown hair that has been getting lighter and duller as I...

About reviewer (14 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBrunette, Straight, Fine

EyesBrown


4.0
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16 years ago

I'd give this product a 5 -- if not for the fact that everything every other reviewer has stated about the darkness of the colors is absolutely true -- and then some! But there are workarounds for...

About reviewer (37 reviews)

Age36-43

SkinCombination, Olive

HairBlack

EyesBrown


5.0
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17 years ago

I have used Ion Color Brilliance for a while in a reddish brown color but it fades so fast. There is nothing I hate more than looking in the mirror at a brassy,boring, fading fast red hair color....

About reviewer (87 reviews)

Age36-43

SkinDry, Fair

HairRed

EyesGreen


4.0
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17 years ago

I would agree with the consensus of other reviewers here in that one should select the color that is lighter than the optimal hair swatch shade (i.e. select Level 8 Medium Natural Blonde if you...

About reviewer (36 reviews)

Age19-24

SkinCombination

HairBrown

EyesBrown


5.0
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17 years ago

i bought the blue black, and i totally agree with the reviewers that said where's the blue?? it's basically like using a jet black color, no blue at all. but that is my only complaint. the smell is...

About reviewer (170 reviews)

Age25-29

SkinCombination, Tan

HairBlack

EyesBrown


4.0
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17 years ago

omg, i found this product due to a similarly awful experience with garnier's color breaks - just like skittish pixie. awful, ranging from white blonde to 3 alarm orange streaks. did my homework and...

About reviewer (1 reviews)

Age36-43

SkinCombination

HairBrown

EyesBlue