Uploaded by kianajade

4.4

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8 reviews
87%
would repurchase
3.3/5
package quality

price range

Reviews


4.0
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Jul/05/2017

have mixed thoughts a month ago I got two boxes of magenta for my 16 or 17 inch natural hair (no extensions) and it faded to a bright orange in two weeks, poor staying power, I had a brownish-auburn underneath. So I redid it mixed magenta with regular red in this brand and alittle bit maybe 20% percent better, but staying power not so great, so I shower every day and wash my hair 2x or 3x a week …Read more

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About reviewer (448 reviews)

Age30-35

SkinNormal, Fair, Cool

HairRed, Wavy, Medium

EyesBlue



3.0
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Aug/07/2013

I have mixed feelings about this product. I am a HUGE fan of the Magenta shade, but not a fan of the staying power. This will NOT work correctly on previously colored hair as I have tried it before and my roots ended up bright magenta and the rest of my dark colored hair stayed just that- dark (it was about a level 4). I do dye my hair a lot, so after my first experience, I now use this AFTER …Read more

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About reviewer (46 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrunette, Other, Fine

EyesGreen


5.0
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Nov/09/2011

i LOVE LOVE LOVE THIS PRODUCT.
i bought the Hicolor Highlights in the RED shade.
ive also tried the magenta...
but anyways... my hair was a very deep maroony red when i tried this.
i have wanted my hair Rihanna red forever and this is the best thing ive ever tried. AND my cousin is a top hairstylist. he said its good.
i would have gotten him to do it but he doesnt live in …
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About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairRed

EyesBrown


3.0
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Dec/14/2010

I researched before I bought this. Reviews were positive and users claim it works on Asian hair when nothing else would. It was a disappointment. It did nothing to change my natural hair color except for a slight brownish color on my roots. Ugghh. I don't believe I spent over 20 dollars to buy two boxes of this so it would be enough to cover all my hair and a developer and it did …Read more

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About reviewer (81 reviews)

Age19-24

SkinAcne-prone, Fair

HairBlack

EyesBrown


5.0
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fromEkainn

Sep/28/2009

Oh my gosh.... i bought this like 3 months ago so this is a pretty late review. :P anyways... i dyed my hair this light red color and i used garnier fructis hair dye. it did not show at all. there was only like this dark red tint. WOW. a few months later, i hated my black hair, so plain, barely and color. i needed to change it. i tried looking on youtube for something that would make my hair …Read more

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About reviewer (2 reviews)

AgeUnder 18

SkinNormal, Tan

HairBlack

EyesBrown


5.0
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Jun/07/2006

I dyed my medium-dark brown hair with Hi-Color Soft Brown and it came out very nice. My hair is alot lighter without having to bleach it and I love the simplicity of the product. It doesn't look brassy whatsoever and I plan on buying this product again. :) The price is a bit expensive at ~$6 and you would have to buy the 30 oreor creme bottle (one large bottle is sufficient for many dye …Read more

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About reviewer (12 reviews)

Age19-24

SkinCombination

HairBrunette

EyesBrown


5.0
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May/03/2006

It takes my natural dark brown hair to the blondes as declared on the packaging without any bleaching at all. The tones aren't 100% brass-free but it does the job quite well and doesn't damage my hair all that much.

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About reviewer (1 reviews)

AgeUnder 18

SkinNormal

HairBrunette

EyesHazel


5.0
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Mar/22/2005

This stuff is awesome. I gave my friend who has medium brown hair, beautiful caramel highlights all over using a cap. I then dyed my near black hair a flamin' red and the results are phenominal. So far no fading or damage and will repurchase.

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About reviewer (188 reviews)

Age

SkinAcne-prone, Fair-Medium, Neutral

HairBrown, Wavy, Other

EyesBrown