This concealer has great coverage and just enough moisture to make it blendable without disappearing!
It's buildable! I swipe a fairly heavy layer of the concealer beneath my eyes, blend and massage it into my skin, then I add some more and gently tap it on with the pads of my fingers.
Don't overblend it! Wait until you apply your foundation, then blend the two together. Unless all you're wearing is the concealer. Apply your foundation over the top of the concealer and blend the two gently just around your eyes. Use short, light strokes and taps to keep the concealer under your eye, rather than sweeping strokes that would thin it and spread it over the rest of your face.
This concealer stays put well enough that if, during the day my face feels dry, I rub some lotion onto my fingers and PAT it all over my face with the pads of my fingers. My face feels hydrated and the concealer stays put pretty well. Of course, you can always touch up by adding more!
I have fair skin, so I can use the "fair" tone or the "white". Because I apply BB cream over the concealer, it tones down the white and gives a nice clean, bright look!
These sticks work well over blemishes, too as far as concealing them. When I've used it to conceal mild acne I cleansed the area thoroughly, first, and let the area dry completely. This is a good time to put on any acne medications or treatments that you use and let that dry too, before adding the concealer. Try not to over-stimulate the area by too much rubbing or blending! Further stimulating the oil glands is not what you need right now!
This is a great product that's affordable!