A good basic cleanser for times when heavy-duty cleansing isn't warranted. For me, this is first thing in the morning and last thing at night, either as a second sweep after using a cleansing oil to remove makeup or as a standalone product if I haven't worn makeup at all that day. My cleanser preferences don't seem that complicated on the surface - gentle, bland, no actives, rinse-off but not foaming, fragrance-free, thorough but not stripping or drying - but they are difficult for one product to meet. I have extremely sensitive skin that's pretty balanced in terms of oil output, neither oily nor dry, but very easily upset. This is a thick, almost unctuous gel, not so high in hydrating ingredients as to leave a film on removal but high enough to give it good slip and a soothing, emollient texture that leaves skin comfortable post-cleanse. This is the closest I've come to a product that actually can tick all my boxes. It's very effective at what I need it to do and has kept my skin happy in the longer term, no creeping irritation or dryness. I have repurchased this twice and will continue to do so. Simple is a British brand and here in the UK hard not to find and not at all expensive, present in every pharmacy and supermarket for a few pounds. It retails around £4-5 but can usually be found in Sainsbury's for £2.50. I'd gladly pay that many times over for a cleanser that agrees with my skin like this one without flinching in the least.