Unbelievable. This product is SO good. I'm 39, and while I like makeup, I've never been a regular wearer of foundation. Why? Because I could never find one that didn't look heavy, cakey, cling to every hair, dry patch. I could never find one that perfected MY skin instead of making it look like I was wearing a mask, I could never find one that I could figure out how to work with. Admittedly, I am not great with makeup, I don't have a lot of tools or patience or desire to learn how to make my makeup look flawless. So most days it's no makeup, and some days it's some eyeliner, maybe some lipstick, and whatever foundation I had on hand, which always ended up looking crappy two hours in. I'd watch YT videos and admire the flawless skin, but I resigned myself to never being a girl with good makeup.
Then I bought this and everything changed. I use this as an all over foundation, not a concealer.
I apply it with a damp beauty blender on freshly washed skin that's been lightly oiled with sea buckthorn seed oil, jojoba, grape seed, baobab, just whatever oil i happen to grab. Using it with an oil makes the finish more dewey and well suited to my skin, which barely produces any oil. In fact, using it with oil changes the entire experience for me and makes it wearable with a natural finish that doesn't look or feel heavy or mask-like. I find it's so thick that it doesn't mix well with a lot of things I did try, (although it does mix well with oils, or moisturizer that are oil-based, which makes sense since it's oil based). I take maybe a grain of rice size and put it on the back of my hand and work with it from there. Blend, blend, blend and that's it. Beautiful face. And no dryness and crinkly eye area a couple hours in, like with every single other foundation I’ve ever used.
If you have dry skin like me, definitely try it over an oil, or oily moisturizer, and try spraying a few times afterwards with a hydrating spray, I use rose water and glycerine. Such a beautiful, healthy finish that isn't cakey or flaky. I much prefer this full coverage product that can be sheered out vs. a lower coverage thing that needs to be built up, it's just easier for me. My skin looks even, perfected, and yes, flawless if I want to take it there. Any redness is canceled, it just takes all sun damage spots, capillaries, uneven tone, dark areas around the eyes, etc, and smooths everything into one even, skin-identical canvas that wears all day long. I've not had it go patchy, look dry, or sink and settle into my wrinkles. Perhaps this is because of the super thick formula, or maybe because I apply over an oil, but either way the effect is beautiful and so un-makeup-like. That, - the superb coverage that can be achieved while still having a natural finish - is the beauty of this product for me. If you want your freckles and marks to show through, cool, and if you prefer a more opaque effect, also cool - it's all do-able. It takes a little experimenting but it's so worth it.
If you're going to use it straight on your face without mixing it or having a fresh layer of primer or moisturizer on your skin, you're gonna get super coverage and best to make sure you have the perfect shade match. Personally, I need to apply it over an oil or mix with sunscreen, or it becomes too heavy for my taste. Once, for fun, I applied it straight on dry skin and it was like smearing concealer all over my face... not a good look for me.
Look, I don't have the best words to describe this, and there's tons of information and tutorials out there to gobble up. Suffice it to say that if you aren't very good at doing makeup, and you've never been able to find a foundation that works, get yourself a sample of this. If you see women out in the world with flawless foundation and you wonder how in the hell are they doing it, go get yourself a sample of this.
I will repurchase when I run out, and I've literally thrown away my other foundations, all of them.
(I'm about the range of NC 20-25 in MAC and I got SSE SX 06 and 05 and 07. I am one of those people who truly has a neutral undertone and can wear pink or yellow based products as long as they are not too pink or yellow. The 06 was too yellow, but the 05 is perfect and the 07 is do-able. FYI - between these 3, the consistencies were different, the 06 was the thickest and most pigmented, offering the best coverage, (and unscented), while the 05 and 07 were scented and creamier with less pigment. I got full size tubs of all three from Sephora and returned the ones I didn’t want, (kept 05). 05 is a true neutral. Camera ready cosmetics has samples for cheap, I suggest getting a few and finding your right shade before buying a full size. Unless you live near NM or Bergdorfs or somewhere with a counter).