wet n wild Photo Focus Foundation

Filtered by skin type : Sensitive
wet n wild Photo Focus Foundation


23 reviews

52% would repurchase

Package Quality: 3.0

Price: $$

Package Quality: 3.0

Price: $$


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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on 2/3/2019 2:04:00 PM

Age: 25-29

Skin: Sensitive, Medium, Neutral

Hair: Brown, Curly, Coarse

Eyes: Brown

Rarely have I tried a foundation and re-bought it!! But I've re-bought this foundation countless times! I've tried many foundations, high and low end and this is one of the best. Also, I have an extremely yellow undertone and golden beige matches me perfectly.

It just looks like I have great skin or like I am barely wearing anything when I wear this. Its never cakes or gets greasy and most importantly it doesn't irritate my skin!!

1 of 1 people found this helpful.

Age: 56 & Over

Skin: Sensitive, Fair, Not Sure

Hair: Brown, Other, Other

Eyes: Brown

Was pleasantly surprised, particularly by the color range that offered a viable choice (Golden Beige) for my light, yellow-toned Asian coloration. The scent is vaguely paint like, which is preferable to a fake and skin-irritating perfumery. It takes a while to set and the coverage is medium. The effect is smooth, and if I were young again and line-free I would be absolutely delighted. The paddle is unusual but serviceable, and I have nothing but praise for the “cruelty-free” pledge. All in all, worth trying for $6.

1 of 1 people found this helpful.

on 8/23/2018 7:54:00 PM

Age: 56 & Over

Skin: Sensitive, Fair, Neutral

Hair: Silver, Curly, Medium

Eyes: Grey

OK, so I've used this four times--wanted to give it a fair try. I got Rose Ivory, I'm fair, neutral leaning cool.

Good coverage but not too heavy
Nice finish (though too matte for me)
Good wear time
Inexpensive, readily available

Awful smell, and I don't have a great sense of smell. Though it does dissipate quickly.
Way too flat/matte for my dry skin
Emphasizes deeper wrinkles

I did try applying with a brush, fingers, damp sponge; no real difference. The last time I mixed some oil with it, but other than thinning it (perhaps reducing coverage?), it didn't make a difference or create a dewier finish. Though it also didn't oxidize or break down from adding the oil. Too late to return, going into the declutter box. Not bad, probably great for oilier skin or those who like a matte finish, just not for me.

3 of 5 people found this helpful.

on 8/20/2018 4:05:00 AM

Age: 25-29

Skin: Sensitive, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Blue

I LOVE this foundation and I don't love many. *I bought the Soft Ivory shade*
As an acne and rosacea sufferer, I've tried every foundation under the sun and honestly, none compare to how good this feels on my skin. It's light, blends so well with my beauty blender and has a lovely skin feel and look finish.

I really wish it had a pump applicator instead of the little spatula thing but I found that after a couple goes I was able to get the right amount on my blender and blissfully tap away on my skin. It also pairs amazingly well with its concealer from the same range which was my first and favourite purchase from Wet n Wild.

I find it lasts really well throughout the day but I don't expect my makeup to last over 12hrs, nor and I looking for that level of gunk on my sensitive face. I do set my concealer with a bit of powder from LA Girl and a spritz of Essence fixing spray all over and I feel good to go for the day without touchups. If I'm having a problematic day with redness that burns through which is just a rosacea treat (sighs), then I will touch up with some concealer in that area or drink a ton of water, whichever is closer. But burn through is something I've had with all foundations, least of all with this one, it feels much lighter and gentler on my sensitive skin.

I also love any foundation that looks like skin and doesn't cake or wear away in patches which I feel this one doesn't!

As a cruelty-free makeup user, WW is by far my favourite!

Also, I totally recommend trying the Oil Cleansing Method, it has been a life and skin changing find!!!

5 of 5 people found this helpful.

on 6/7/2018 9:47:00 AM

Age: 56 & Over

Skin: Sensitive, Fair, Cool

Hair: Brown, Wavy, Fine

Eyes: Hazel

I wanted to try this foundation because I'd heard about it and Wet n Wild products have improved tremendously over the years. Overall, I like this foundation but I don't love it.

I'm a NW 15-20 in MAC and I found many fair foundations for me are warm (too yellow toned and me make look ill.). I bought Shell Ivory which is labelled as "Pale Neutral Toned" (the shade before it is warm toned.) It is an excellent match. PLEASE COMPANIES PUT THE UNDERTONES ON THE LABEL! It is very helpful to know if the foundation is warm, cool or neutral toned. Kudos to Wet n Wild for realizing that undertones matter.

I usually wear a foundation with a high spf (I have enough age spots aka sun damage and don't want more) but I knew it I doesn't have any (so it doesn't get flashback.)

I tried it with both brush and sponge/beauty blender application after applying a silicon based primer and NXY color corrector. I prefer a pump but I didn't mind the spatula (better than no application). It does have a strong paint smell. For me, it blended well and the texture was lovely. The coverage was medium but buildable (I added extra to my "problem" areas. I prefer full coverage due to very uneven skin tone.) It took a bit longer to dry than I prefer. The wear was about 6 hours (I prefer longer) but it did not look patchy. I do not irritate my sensitive combination skin.

To Summarize:

Pros (for me)
- Label clearly states the undertone, making it easier to match (Shell Ivory was an excellent match for my pale, cool toned skin).
- Blends well over with brush or beauty blender
- Texture is very good
- Does not irritate my sensitive /combination skin
- Very reasonable price

Cons: (for me)
- Coverage only medium (but buildable)
- Slower to dry (with brush or sponge)
- Not the longest wearing
- Strong paint smell (stronger than Revlon Colorstay)
- No SPF

I'm neutral about the spatula applicator.

For me, it is a good, not great foundation. I will use it as alternate for my primary foundation (Revlon Colorstay) for when I'm going to not be outside and I know I'm going to have my picture taken.

3 of 3 people found this helpful.

on 5/4/2018 1:00:00 AM

Age: 44-55

Skin: Sensitive, Fair, Not Sure

Hair: Red, Other, Other

Eyes: Green

This is a surprisingly good foundation for the price. Nice shades for light skin, blends well with buildable coverage. The applicator and cap are a little odd, but overall I don't regret purchasing.

3 of 3 people found this helpful.

on 3/30/2018 6:41:00 AM

Age: 19-24

Skin: Sensitive, Medium, Not Sure

Hair: Brown, Other, Other

Eyes: Brown

For reference, I am a MAC NC30 (medium with warm undertones). I have this in the shade "Golden Beige."

This foundation has received very good reviews on Youtube; however, my experience with this foundation was not that great. While it has a great finish and medium coverage that's buildable to full, I found that there are two major issues with this foundation: lasting power and oxidation.

The foundation does not seem to last very long on the skin. It seemed to start fading after the 4 hour mark. In addition, it has the tendency to crease, esp. around the mouth and under-eye area. It also gets cakier throughout the day as the skin dries out.

The biggest deal breaker with this foundation is the oxidation. It seems to start oxidizing orange on my skin almost immediately after application and gets worse throughout the day. I looked on the reviews on the WnW website for this foundation and this seems to be a pretty common issue.

Hard pass on this foundation. I would not recommend this to a friend nor will I be repurchasing. Instead, opt to get their cushion foundation, which is absolutely fantastic!

3 of 4 people found this helpful.

on 3/14/2018 3:26:00 PM

Age: 36-43

Skin: Sensitive, Fair-Medium, Cool

Hair: Black, Other, Other

Eyes: Black

Smells like paint and applies like paint. If you think that's good, think of a wall with pockmarks then paint it. From far away you can't see the pockmarks (i.e. my face) but up close it's horrible. Forget about building up the foundation because it goes into cake city after the first layer. Goodbye.

on 1/24/2018 5:29:00 PM

Age: 36-43

Skin: Sensitive, Fair, Cool

Hair: Brunette, Wavy, Fine

Eyes: Blue

Lasts all day, not patchy and does not cling to the dry parts of my skin. I normally would never use a drug store foundation as I have very sensitive skin but it has not caused any reaction. I needed to switch from Nars sheer glow after they decided to test on animals and I wish I had switched years ago. Nars wore off quickly and clung to dry patches in comparison.
Smells like house paint in the bottle but the smell dissipates really quickly and does smell at all when on your face.

6 of 6 people found this helpful.

Age: 30-35

Skin: Sensitive, Fair, Warm

Hair: Brunette, Curly, Medium

Eyes: Hazel

Finding a foundation that matches my skintone is a hard battle, and finding a cheap one that matches is even more amazing. I didn't actually like this when I grabbed it, I remember cursing the YT beauty gurus for conning me again. But after UD discontinued my primer and I had to switch, I decided to give this another try. I recommend a silicone based or heavier primer to get the best application. I did notice seperating near my nose when I didn't prime enough.

Pros: Non-oxidizing, palest shade is both the right shade for me and no yellow undertones, insanely affordable, coverage can be built up somewhat, doesn't settle into lines, long lasting, not tacky, has a nice glowy finish without being shiny.

Cons: Small shade range, the spatula applicator can be annoying/messy, needs the right primer to get a flawless application, might not be the best for oily skin and definitely slides around on my nose.

2 of 2 people found this helpful.

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