Drunk Elephant C-Firma Day Serum

I've purchased maybe four bottles of this stuff. Initially I was persuaded by the great review on Beautypedia (Paula Begoun's website) and what I heard in the blogsphere about it being a cheaper replacement for Skinceuticals vitamin C +E + Ferulic serum. Now, after maybe 18 months of continuous use, I'm not convinced. I don't think it did any damage, but I don't think it's really helped my skin that much. Plus, I'm skeptical of DE's claims that the yellowing of the serum is due to the tumeric included in the formula and not the vitamin C oxidizing. Not that I ever got that far past three months of use with each bottle---I think each bottle lasted me somewhere between 3-6 months. And because the bottle is opaque (good for limited exposure to antioxidants) I couldn't tell when the product was nearing empty. One morning I go to put it on and BAM! it's gone. Not a huge deal (I'd rather have the antioxidants stable) but it's a bit annoying. Also adding to my skepticism about the oxidation claims is the fact that my face felt a bit tighter and brighter at the beginning of each bottle, and less so towards the end. I would immediately repurchase (no lapse beyond 48 hours) between bottles, but yet the new bottle would feel noticeably more active on my skin. Made me think the product was degrading quite quickly.

Bottom line: Good, but not great.

The premise of this product is good but there are cheaper products on the market. Also, I don't like that it's orange. It's harder to tell if it has oxidized if it's already orange. The packaging is good and should protect the product nicely. The shelf life is only 6 months though. Vitamin c (ascorbic acid) can have an adverse effect on the skin if used once oxidized. Which you can't tell because it's made orange??? So I won't use it.

At this point I will only use any vitamin c (ascorbic acid) for 3 months before replacing it. That's expensive so I've been trying other forms of vitamin c which are more stable. The ordinary ethylated vit c is very nice. Peter Thomas Roth power c is nice too. It has THD ascorbate in it. There's not alot of research on these other forms so I judge them my how my skin looks and feels. And I don't have to throw them away after 3 months.

If you really want to try this, just buy the mini. Great for travel too.

I've used this product for over a year. I feel like it does a good job in keeping my skin hydrated but I didnt notice any difference in my skin looking more brighter and renewed. I felt like I was adding serum to my skin routine without the benefits vitamin c would because I didnt see a difference in my skin. I also felt like it oxidized quickly. The color is a dead giveaway. From what I've learned from research, vitamin c is supposed to colorless. I'm not a chemist or anything, but if the product is orange and turns into a darker brown overtime, then I believe it oxidized so for $100 CAD what was I putting on my face? I've used it for over a year as I believed its marketing claims, but learned so much more as I researched and have come to realize that I may have wasted money on a hydrating serum. Now I'm using a topical vitamin c powder and I definitely see a difference in brightening and my face looks renewed - overall, my face looks healthy. I do not recommend this product.

I am trying the whole Dunk Elephant line. I have been using it for about a month. My skin has improved remarkably. The C-Firma has helped even my skin-tone and glow.

This has been the one product that has saved my pitted acne scars and discolouration. I have been using this for a month now and my facialist was so amazed when she saw me 2 weeks after I started using this product.

Skin now has great tone and this is help fading any hyper pigmentation and lessening the depths of any pitted scars.

Expensive but a beautiful formulation. I find I need nothing else!

Expensive ! But it gives great VALUE!!
One of the best ! As it’s make my skin so much better such as combat hyper pigmentation and tightening pores!!
Just LOVE and LOVE it

This s the third product I have used from this brand , and I am beginning to think the brand is overrated . this didn't do much for my skin, it irritated it, and in the end I stopped using it fast...three products already thst haven't worked for me...done with this brand.

I just don't get the hype with this brand. C Firma Day Cream did nothing for me! I've had better, "glowing" results with lot cheaper less cutesy company names. I wonder if people are drawn the "drunk elephant" name and somehow they can bypass the poor quality of their products. this stuff turned orange in few weeks, which is a bad sign for vit C product, and this happened despite the airtight packaging. I continued to use it until finished with it, but it did absolutely nothing. Right now I'm using Protini Polypeptide Cream, which is also showing no results whatsoever. So hence my negativity to the whole brand...have had no results from 2 products so my decision is made.

I recently repurchased this for the 3rd time. The new packaging is much better than the old packaging. Now it's a twist top pump which I find it much more convenient & neater than how it was previously. The product itself is easily my favorite part of my skincare routine.

A thin orange serum packed full of vitamin c + other great skincare ingredients. While the $80 price tag for 1fl oz is pretty steep, there's nothing on the ingredients list that I find questionable. My skin drinks this stuff up. I love how it makes my face appear brighter. I've been using this in conjunction with the Josie Maran Argan Daily Moisturizer SPF 47 in the morning & my skin went from terrible to good within a week. I've heard so many people say that this product helped fade old acne scarring. It's helping me in that department too.

This product gets so much hate because it's expensive. Sure there are cheaper vitamin C serums out there. But people opt to buy pricier things all the time even though there are more affordable alternatives. If you're able & willing, there's nothing wrong with treating yourself. If you can't then that's absolutely understandable. If you wish you could... you'll get there one day! If you can afford high-end skincare but don't want to spend your money on it... fantastic! That doesn't change the fact that this is an excellent serum.

It is a well formulated vitamin C serum with good ingredients and nice packaging, BUT (as with every single product in the Drunk Elephant range) you can find WAY cheaper products that are just as effective as this for like half the price. So while not saying it's a bad product, having purchased the entire Drunk Elephant range I haven't seen the slightest improvement in my skin vs. my previous skincare routine (which was mainly based on Paula's Choice and Trilogy sensitive range) so I won't repurchase any of their products.