About the brand

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is "Clinical formulations with integrity". The Ordinary is a brand from DECIEM. We are an umbrella of brands focused on advanced functional beauty. Our team is specialized in materials chemistry and biochemistry, and we have brought pioneering innovation in skincare through NIOD. In the category of functional beauty, integrity is rare. Commonplace technologies are referred to as groundbreaking and insensible pricing strategies confuse the audience, disguising commodity technologies as advanced. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices. The Ordinary takes pride in honesty, fights innovation stagnancy in the industry and indirectly celebrates the depth of innovation NIOD continues to bring to the category.

https://theordinary.com/en-us

Overall rating
3.6
Created with Sketch.
60%
would repurchase
3.6
Created with Sketch.
Overall rating
60%
would repurchase

Latest The Ordinary Reviews

100% Plant-Derived Squalane
5.0
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19 days ago

I bought this to use it on my skin but somehow I ended up using this oil for my hair. Not too heavy and doesn’t make my hair feel oily or greasy. I use it as the last step of my nightly haircare...

100% Plant-Derived Squalane
5.0
Created with Sketch.

19 days ago

I bought this to use it on my skin but somehow I ended up using this oil for my hair. Not too heavy and doesn’t make my hair feel oily or greasy. I use it as the last step of my nightly haircare...


Azelaic Acid Suspension 10%
5.0
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19 days ago

I love Azelaic acid and wish I would of found out about this sooner. My skin would of been much happier. I started using 10% then switched to RX strength. Finally decided to start Agency skincare...

Azelaic Acid Suspension 10%
5.0
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19 days ago

I love Azelaic acid and wish I would of found out about this sooner. My skin would of been much happier. I started using 10% then switched to RX strength. Finally decided to start Agency skincare...

100% Plant-Derived Squalane
5.0
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from

a month ago

I purchased this product on a whim and ended up using it on the ends of my hair. It seemed a bit heavy for my face, but is perfect for dry, split ends. You can’t beat the price point. I just take...

100% Plant-Derived Squalane
5.0
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from

a month ago

I purchased this product on a whim and ended up using it on the ends of my hair. It seemed a bit heavy for my face, but is perfect for dry, split ends. You can’t beat the price point. I just take...

Glycolipid Cream Cleanser
5.0
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a month ago

I use the Glucoside foaming cleanser but my husband (45, VERY dry, sensitive skin) loves this one. He's very particular about what he puts on his face, as he has very dry and sensitive eyes, and is...

Glycolipid Cream Cleanser
5.0
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a month ago

I use the Glucoside foaming cleanser but my husband (45, VERY dry, sensitive skin) loves this one. He's very particular about what he puts on his face, as he has very dry and sensitive eyes, and is...

The Ordinary Natural Moisturizing Factors + HA
3.0
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a month ago

Absolutely not as good as the newer NMF + beta glucan (as my reviews show, I love this for oily/acne-prone/sensitive skin). And not as moisturising as the phytoceramides one, if you're a dry skin...

Natural Moisturizing Factors + PhytoCeramides
3.0
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a month ago

I absolutely agree with the reviewer below; adding my 2c just to confirm that this isn't a good choice for anyone with combo/oily skin (I don't think it is anyway) - the beta-glucan is much, much...

Glucoside Foaming Cleanser
5.0
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a month ago

Wow - what a fabulous (if "basic") cleanser for us oily/acne-prone/sensitive skin types. I adore it! I much prefer the way this cleanses to La Roche Posay cleansers (including the Toleraine and...

Glucoside Foaming Cleanser
5.0
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a month ago

Wow - what a fabulous (if "basic") cleanser for us oily/acne-prone/sensitive skin types. I adore it! I much prefer the way this cleanses to La Roche Posay cleansers (including the Toleraine and...

Natural Moisturizing Factors + Beta Glucan
5.0
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a month ago

I absolutely agree with the previous reviewer. This is the stuff of dreams for my oily, acne prone but clear skin that only tolerates very light gels...It has replaced my usual choice Aveeno Calm...

Multi-Peptide Eye Serum
2.0
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2 months ago

I got this eye serum for free when I ordered some products from The Ordinary. I wish that I liked it but there are some things I didn't like about it. It has a very fluid serum texture, VERY runny....

Multi-Peptide Lash and Brow Serum
5.0
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2 months ago

I bought this to replace my Etude serum - my previous HG was reformulated and is now useless. I have thin blonde brows, some are invisible. I have a dip in one eyebrow, with the tail completely...