About the brand

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is "Clinical formulations with integrity". The Ordinary is a brand from DECIEM. We are an umbrella of brands focused on advanced functional beauty. Our team is specialized in materials chemistry and biochemistry, and we have brought pioneering innovation in skincare through NIOD. In the category of functional beauty, integrity is rare. Commonplace technologies are referred to as groundbreaking and insensible pricing strategies confuse the audience, disguising commodity technologies as advanced. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices. The Ordinary takes pride in honesty, fights innovation stagnancy in the industry and indirectly celebrates the depth of innovation NIOD continues to bring to the category.

https://theordinary.com/en-us

Overall rating
3.6
Created with Sketch.
60%
would repurchase
3.6
Created with Sketch.
Overall rating
60%
would repurchase

Latest The Ordinary Reviews

Sulphate 4% Cleanser for Body and Hair
3.0
Created with Sketch.

3 days ago

A very no frills shampoo that's fragrance free which is perfect for people who have allergies. I do feel like it's a bit watery and for what you pay, I expect the shampoo to be more concentrated,...


Behentrimonium Chloride 2% Conditioner
5.0
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a month ago

Since I need hair care that's unscented and without a lot of "natural" ingredients, I decided to try this. (Good hair care that fits my description is exceptionally difficult to find.) I like it, a...

Sulphate 4% Cleanser for Body and Hair
5.0
Created with Sketch.

a month ago

Since I need hair care that's unscented and without a lot of "natural" ingredients, I decided to try this. (Good hair care that fits my description is exceptionally difficult to find.) I like it, a...

The Ordinary Natural Moisturizing Factors + HA
2.0
Created with Sketch.
from

2 months ago

This moisturizer felt fine on my skin, but somehow it made my skin feel dry as the day went on. This also caused a rash of little whiteheads. Sticking with Aveeno Eczema Cream because this has...

Pycnogenol 5%
1.0
Created with Sketch.

2 months ago

Pros: - oil format allows it to spread easily on skin - very affordable Cons: - no visible or tactile difference on my skin - stains white pillowcase or neckline of tshirts/tops Read somewhere...

Pycnogenol 5%
1.0
Created with Sketch.

2 months ago

Pros: - oil format allows it to spread easily on skin - very affordable Cons: - no visible or tactile difference on my skin - stains white pillowcase or neckline of tshirts/tops Read somewhere...

Azelaic Acid Suspension 10%
3.0
Created with Sketch.

3 months ago

On first try when I use this at night, it works. I wake up with much less redness in my face. However, if I attempt to use this regularly, it is extremely drying and irritates my eyes. I can also...

Azelaic Acid Suspension 10%
3.0
Created with Sketch.

3 months ago

On first try when I use this at night, it works. I wake up with much less redness in my face. However, if I attempt to use this regularly, it is extremely drying and irritates my eyes. I can also...

Squalane + Amino Acids Lip Balm
1.0
Created with Sketch.

3 months ago

I won this in a contest TO was running when the product was newly launched. If you apply too generously it forms this weird white gloopy film just on the lips where they close and in the corners...