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3.1

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21 reviews
42%
would repurchase
3.4/5
package quality

price range

Reviews


2.0
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fromJanay

Oct/18/2018

Not super-impressed with this product. I purchased it based on positive reviews of beauty editors and reviewers at Ulta where I do lots of my shopping. Should have consulted MUA as well! It's not a terrible product. The dark brown shade I selected did a fairly good job matching my roots with my colored hair, although my results would be better if there was a dark auburn option. The only …Read more

2 of 2 people found this helpful. Did you?

About reviewer (385 reviews)

Age44-55

SkinAcne-prone, Fair, Warm

HairBrunette, Wavy, Medium

EyesBrown



4.0
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May/03/2018

I've repurchased this and think it works well. I just picked up another brand that's cheaper and it works too so if you like this KIND of product, then you should try the less expensive ones to see if they work for you. I haven't tried using this and then getting super sweaty to see if it lasts, but for regular going to the office sort of wear, there's no problem.

2 of 2 people found this helpful. Did you?

About reviewer (136 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBrunette, Straight, Fine

EyesHazel


4.0
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Sep/28/2017

I started going grey at 16.. and now 30 years later.. I am REALLY grey. So no joke, on the calendar every 3 weeks I get my roots touched up (thankfully, my hubby helps and we use profession color) But, my hair grows very quickly and in no time i get a silver runway. I do have highlights.. so i tried 2 colors of the color wow. The dark brown and the darker blonde. This is just what I …Read more

2 of 2 people found this helpful. Did you?

About reviewer (16 reviews)

Age44-55

SkinNormal, Medium, Neutral

HairBrunette, Wavy, Coarse

EyesBlue


5.0
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Feb/11/2017

This worked really well as eyebrow color. I only needed a tiny little brush to fill in gaps and add definition, so it would have lasted forever for that purpose. I only needed to apply once a day. Lasting power was amazing compared to waxy pens. However, my husband dropped it on the floor and it shattered. Back to using eyebrow mousse and Gimme Brow, but will def repurchase when I get near an …Read more

1 of 1 people found this helpful. Did you?

About reviewer (109 reviews)

Age44-55

SkinOily, Fair-Medium, Not Sure

HairBrunette, Wavy, Fine

EyesGray


5.0
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Jun/03/2016

WOW is right! This is the best root touch up product ever for me. Comes in a portable small oblong compact with creme and powder based product inside and a perfect application brush. Comes in every color imaginable and is easy to use Doesn't spill or flake Waterproof and doesn't rub off in rain or if it gets wet. Only comes off with shampoo. Works like a charm on roots and bald spots …Read more

7 of 8 people found this helpful. Did you?

About reviewer (376 reviews)

Age56 & Over

SkinVery Dry, Fair, Neutral

HairOther, Straight, Fine

EyesHazel


2.0
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Jan/03/2016

you really have to keep packing it on to cover up grey, and you get a tiny bit for 34.00
not worth it, i will buy the one for 10.00 next time

3 of 6 people found this helpful. Did you?

About reviewer (39 reviews)

Age36-43

SkinVery Oily, Medium

HairBrunette

EyesBrown


3.0
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Nov/26/2015

My hair grows very fast - my stylist tells me this is a sign of good health, but it's not so healthy for my wallet as I have both highlights and lowlights done and it's a costly and time consuming procedure so to extend the time between colourings, I had been using Roux Tween Time touch up stick which is a good and inexpensive product. The downside is that it leaves my hair …Read more

1 of 1 people found this helpful. Did you?

About reviewer (1483 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Wavy, Coarse

EyesBrown


2.0
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fromazur77

Nov/21/2015

Quite surprised at the negative reviews for this product. Have been using it for about a year and am just reaching the end of the palette. Very easy to use - just flatten the hair next to your parting with your hand and brush onto the roots. It lasts until you wash it out and has worked great for me to successfully disguise small amounts of roots. My hair grows so quickly I used to have to redo …Read more

3 of 3 people found this helpful. Did you?

About reviewer (24 reviews)

Age36-43

SkinDry, Fair, Not Sure

HairBrunette, Wavy, Fine

EyesGreen


5.0
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Nov/20/2015

I really love this product! Why?:
- it covers my grey roots beautifully
- it is easy to apply (just pull your hair straight to your scalp and apply powder with a 'firm hand'
- the product goes a long way (for me: min. 3 months with 4 applications per week)
- is stays put until the next shampoo (even in the rain, after running 20k)
- is saves money because I can …
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2 of 2 people found this helpful. Did you?

About reviewer (1 reviews)

Age44-55

SkinSensitive, Fair-Medium

HairBlond

EyesBrown


5.0
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Sep/29/2015

This is a great product, as long as you get the right colour and know how to use it. As a non-natural redhead who´s hair grows out so much between monthly appointments at the hair dresser, this is what gets me through the last week before I get my roots done.

The amount of product might seem small, but you use such a small amount each time, it really will last for a …
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1 of 1 people found this helpful. Did you?

About reviewer (27 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairRed, Straight, Coarse

EyesGreen