Firstly, I did not purchase this. It was given to me as a gift. I would not purchase unless this powder becomes cruelty free. But, coming from strictly a stance of reviewing the product itself, I have to say that this is possibly the best powder I've ever used. EVER.
I have the "Naturally Neutral" shade, which is a very light translucent. It doesn't really add any color, but I do find that it tones down the yellow undertones in my skin and gives almost a porcelain look, which I adore. I have used this for a couple days now to set my BB cream and my undereye concealer, and it works beautifully for both. It smooths my HAYUGE pores and really blurs the tiny fine lines under my eyes without emphasizing anything. I sometimes get dry patches, and this doesn't seem to accentuate them either. It's really awesome. It also contains no shimmer, but doesn't leave the skin looking dull.
This particular shade is scented, and while I don't mind it (it's got a nostalgic feel to it), it may be off-putting for some. It's quite floral and perfume-y.
The newer packaging doesn't have quite the vintage vibe of the old, but it's still dang good. It's not a screw-on lid, but I don't feel it's not secure or sturdy. It feels substantial. The sifter is actually decent in that it doesn't allow too much product to come out. This is mega helpful, as this is a very finely milled powder, so too much would make a mess. I can't really get on board with the puff it comes with, as it's a bit too wispy, but it does a good job of keeping the powder from escaping the sifter while the container is closed. I may purchase a large velour puff to keep in there instead, as I prefer a puff for application. That being said, this stuff does apply beautifully with a brush.
I've seen this go for $6 to $7, which is amazing since there's 2.3 ounces versus the e.l.f. loose powder that only amounts to 0.28 ounces. You're getting nearly ten times the amount that other loose powders on the market!
I really hope this becomes a cruelty-free brand, because even though it'll take me a million years to run out of this stuff, I would love to have the option to restock.