This is not just for gloss.... This stuff works GREAT, FANTASTIC, PERFECT ... as a lip liner BUT, most people try to put it where they would any lip liner and that does not work. This is made to put OUTSIDE your normal lip line and not on it as you would regular lip liners. Prescriptives has the same thing but they call theirs " Lip Diffusion" and they have two shades and I can not live without their MEDIUM ! I like Cargo's reverse lip liner but Love Prescriptives because it is much SOFTER and easier to apply and you get MUCH more for your money. Their stick is huge compared to this one and it comes in two colors, one for light skin and one for darker skin. I do not like the hard type of pencils that do not go on as easily like this one. These reverse lip liners OR diffusers REALLY make your lips stand out and look fantastic AND fuller if you put them on right. When used correctly, they HIGHLIGHT you lips and bring them out. If you put this ON YOUR LIP LINE, it will make you lips look smaller and it is NOT meant to go there and that may be why it is not working for some ?? It shapes your lips however you want. YES, it is great for the eyes but you are REALLY REALLY MISSING out if you do not use this as a lip liner for any color or gloss out there.