74%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


2.0
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9 years ago

Was pretty disappointed with the lack of gray coverage with this product. I used the Neutral Protein Filler product prior to applying the Wella Color Charm color, and it still didn't cover the gray...

About reviewer (23 reviews)

Age30-35

SkinOther, Fair, Cool

HairOther, Wavy, Medium

EyesGreen



4.0
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from

10 years ago

I read Carekate's review of this product (see under reviews for Color Charm Gel Permanent)--and thought she sounded like she knew what she was doing. I've had some real problems with store dye...

About reviewer (39 reviews)

Age36-43

SkinSensitive, Fair

HairBrown

EyesBrown


3.0
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10 years ago

I had high hopes for this product to be honest... A hairdresser said she swore by it. Used it on my mom followed the directions to a T. (I used dark ash blonde on her) and it turned out lighter at...

About reviewer (8 reviews)

Age25-29

SkinNormal, Tan

HairBrunette

EyesBrown


1.0
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10 years ago

Never again! It does fade more slowly than most, but the color is very flat with no highlights. And, they recently changed the formula, so the colors are not the same.

About reviewer (3 reviews)

Age44-55

SkinCombination, Fair, Warm

HairRed, Wavy, Fine

EyesGreen


4.0
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10 years ago

I love the color I used to get, only problem, it is "permanent" but totally faded with a month or so.

About reviewer (28 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBlue


5.0
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10 years ago

This haircolor is divine. I used the color 1N this weekend to dye my hair black for the first time ever. Major success. I had this irrational fear that the black would not cover my bright red hair,...

About reviewer (690 reviews)

Age19-24

SkinCombination, Fair

HairRed

EyesBlue


3.0
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10 years ago

Used 7R to freshen up my red....I normally use Ion Color in 7RR but it was not available at the time so this was the closest I could get. I was disappointed in the results....this color had a lot...

About reviewer (1 reviews)

Age25-29

SkinCombination, Olive, Warm

HairRed, Wavy, Medium

EyesBrown


4.0
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10 years ago

I've been lightening my naturally dark brown (and increasingly grey) hair for about 2 years now and I have experiemented with several different brands of haircolor. For the price, I get a beautiful...

About reviewer (153 reviews)

Age36-43

SkinOily, Fair, Cool

HairRed, Straight, Fine

EyesBlue


4.0
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11 years ago

I used this to tone down bleached yellow hair. T10 Ivory lady gave my hair a perfect natural color and got rid of the yellow. It did not however do anything for the part in my roots that is...

About reviewer (8 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


1.0
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11 years ago

I have over 10 years of hair coloring experience, yet I can never get the "professional" Sally Beauty brands to work for me. I previously had a bad experience with Ion... now with Wella as...

About reviewer (43 reviews)

Age25-29

SkinOily, Fair, Not Sure

HairBlond, Wavy, Medium

EyesHazel



2.0
Created with Sketch.

9 years ago

Was pretty disappointed with the lack of gray coverage with this product. I used the Neutral Protein Filler product prior to applying the Wella Color Charm color, and it still didn't cover the gray...

About reviewer (23 reviews)

Age30-35

SkinOther, Fair, Cool

HairOther, Wavy, Medium

EyesGreen



4.0
Created with Sketch.
from

10 years ago

I read Carekate's review of this product (see under reviews for Color Charm Gel Permanent)--and thought she sounded like she knew what she was doing. I've had some real problems with store dye...

About reviewer (39 reviews)

Age36-43

SkinSensitive, Fair

HairBrown

EyesBrown


3.0
Created with Sketch.

10 years ago

I had high hopes for this product to be honest... A hairdresser said she swore by it. Used it on my mom followed the directions to a T. (I used dark ash blonde on her) and it turned out lighter at...

About reviewer (8 reviews)

Age25-29

SkinNormal, Tan

HairBrunette

EyesBrown


1.0
Created with Sketch.

10 years ago

Never again! It does fade more slowly than most, but the color is very flat with no highlights. And, they recently changed the formula, so the colors are not the same.

About reviewer (3 reviews)

Age44-55

SkinCombination, Fair, Warm

HairRed, Wavy, Fine

EyesGreen


4.0
Created with Sketch.

10 years ago

I love the color I used to get, only problem, it is "permanent" but totally faded with a month or so.

About reviewer (28 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBlue