60%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


5.0
Created with Sketch.

2 years ago

I use this it’s a 10 shampoo and when I combine it with it’s a 10 daily conditioner and it’s a 10 leave in spray conditioner I have the best results. It’s a 10 is THE best brand I’ve ever tried and...

About reviewer (357 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBrown, Wavy, Other

EyesBrown



2.0
Created with Sketch.

3 years ago

UPDATE: Just moved down to two lippies. The Miracle Moisture shampoo and the Conditioner from It's a 10 line is just now so-so products. I found that the shampoo doesn't lather up well and the...

About reviewer (44 reviews)

Age30-35

SkinOily

HairBrown

EyesBrown


1.0
Created with Sketch.

5 years ago

I need some feedback on a hunch I have. I am 'older' and have (had) very thick shoulder length hair. For about the last year and a half I have been using almost exclusively the It's a 10 line of...

About reviewer (1 reviews)

Age56 & Over

SkinOther, Olive

HairBrunette

EyesBrown


5.0
Created with Sketch.

6 years ago

This low lathering, low fragranced silky feeling shampoo is terrific. It is sulfate free and is extremely gentle. It rinses cleanly and does not leave my hair feeling stripped. I have long,...

About reviewer (188 reviews)

Age56 & Over

SkinDry, Fair-Medium, Not Sure

HairBlond, Curly, Coarse

EyesHazel


4.0
Created with Sketch.
from

6 years ago

I love this shampoo! This shampoo is literally great for anyone. It features nourishing ingredients that really work to leave your hair feeling healthy and conditioned. I appreciate the packaging...

About reviewer (24 reviews)

Age19-24

SkinOily, Fair

HairBrunette

EyesHazel


2.0
Created with Sketch.

6 years ago

I got a sample of this when I purchased the leave in spray (which I love). I'm glad I did not buy the bottle. I have long fine blonde hair that needs a little tlc as my ends can dry out and split....

About reviewer (84 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBlond, Straight, Fine

EyesGreen


3.0
Created with Sketch.

8 years ago

yes, this was moisturizing, but it was nothing special. It didn't strip my hair of oils, but it thoroughly cleansed which was nice. but tons of shampoos I like do that i feel the same about the...

About reviewer (119 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue


5.0
Created with Sketch.
from

8 years ago

I have very fine hair that is not thick. With age and bleaching my hair has become dull, limp, very dry and coarse. I started using the Brazilian Blow out which has improved my hair tremendously...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.
from

9 years ago

I use this shampoo and conditioner almost daily. I have fine wavy-curly hair that's about shoulder length. I like this shampoo because even though it's a moisturizing shampoo, it still gets my hair...

About reviewer (3 reviews)

Age25-29

SkinOther, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesHazel


5.0
Created with Sketch.

9 years ago

Kinda bummed to see the bad reviews on here because this works flawlessly for me. Like many, I had amazing results with the leave-in and decided to try more from the It's a 10 line. I purchased...

About reviewer (282 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairRed, Straight, Medium

EyesGreen



5.0
Created with Sketch.

2 years ago

I use this it’s a 10 shampoo and when I combine it with it’s a 10 daily conditioner and it’s a 10 leave in spray conditioner I have the best results. It’s a 10 is THE best brand I’ve ever tried and...

About reviewer (357 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBrown, Wavy, Other

EyesBrown



2.0
Created with Sketch.

3 years ago

UPDATE: Just moved down to two lippies. The Miracle Moisture shampoo and the Conditioner from It's a 10 line is just now so-so products. I found that the shampoo doesn't lather up well and the...

About reviewer (44 reviews)

Age30-35

SkinOily

HairBrown

EyesBrown


1.0
Created with Sketch.

5 years ago

I need some feedback on a hunch I have. I am 'older' and have (had) very thick shoulder length hair. For about the last year and a half I have been using almost exclusively the It's a 10 line of...

About reviewer (1 reviews)

Age56 & Over

SkinOther, Olive

HairBrunette

EyesBrown


5.0
Created with Sketch.

6 years ago

This low lathering, low fragranced silky feeling shampoo is terrific. It is sulfate free and is extremely gentle. It rinses cleanly and does not leave my hair feeling stripped. I have long,...

About reviewer (188 reviews)

Age56 & Over

SkinDry, Fair-Medium, Not Sure

HairBlond, Curly, Coarse

EyesHazel


4.0
Created with Sketch.
from

6 years ago

I love this shampoo! This shampoo is literally great for anyone. It features nourishing ingredients that really work to leave your hair feeling healthy and conditioned. I appreciate the packaging...

About reviewer (24 reviews)

Age19-24

SkinOily, Fair

HairBrunette

EyesHazel