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4.3

134 reviews

75%
would repurchase
3.8/5
package quality

price range

Reviews

Reviews


1.0
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7 years ago

I bought this at full price years ago, expecting miracles since it was a $40+ hair mask. The ingredients didn't stand out as anything wonderful, but the hype behind It's A 10 drew me in. I was so...

About reviewer (525 reviews)

Age25-29

SkinOther, Other, Neutral

HairBlond, Other, Fine

EyesOther



5.0
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7 years ago

LOVE LOVE THIS............I have tried everything for my highlighted, dry, damaged hair......I use this as a mask, per instructions, but after rinsing I put a little of this on my ends and run my...

About reviewer (1 reviews)

Age56 & Over

SkinDry

HairBlond

EyesGreen


3.0
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8 years ago

My hair is extremely dry and hard to moisturize (virgin, low porosity as it turns out), and this mask was not conditioning enough for me. It feels like a nice enough hair treatment though. I tried...

About reviewer (37 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesBrown


5.0
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8 years ago

I've only been using this product for about two weeks, but I am head over heels. I've used It's a 10's beloved leave-in treatment for a while to mediocre results, but this stuff really delivers. I...

About reviewer (31 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
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8 years ago

I saw this at Walmart and this was the last one on the shelf. Previously I had tried the leave-in conditioner and enjoyed that. Since this was the last one I decided to buy this and I'm so glad I...

About reviewer (15 reviews)

Age19-24

SkinOily, Fair

HairBrown

EyesBlue


5.0
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8 years ago

This is the 3rd product I've tried from the It's a 10 line. I never say a product is perfect, except for now. I swear by this stuff! My hair is damaged from the last time it was bleached and I've...

About reviewer (25 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairOther, Relaxed, Medium

EyesGray


5.0
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8 years ago

A week ago today, I decided to get a full foil (blonde hi-lights.) My hair was originally dark brunette so it took a lot to lift the color. The stylist left the bleach on too long to achieve the...

About reviewer (74 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Straight, Fine

EyesBrown


5.0
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8 years ago

All I can say is it is a ten. I can't really complain about the price since I get it half off at my moms salon but considering all the things you dont have to buy because of this product. I imagine...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
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9 years ago

Love this hair mask!! Makes my hair feel freshly cut and makes it so shiny and manageable. It's pretty pricey if you buy it at Ulta or Target but totally worth it. It's also available at CosmoProf...

About reviewer (36 reviews)

Age19-24

SkinOily, Fair-Medium, Cool

HairBrunette, Curly, Medium

EyesBlue


5.0
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9 years ago

I have fine, medium thick hair that was severely damaged from coloring, highlighting, and heat damage. For the past six months I have given up dye/highlights. I first use this mask and leave it in...

About reviewer (1 reviews)

Age25-29

SkinNormal, Other

HairBrunette

EyesGreen



1.0
Created with Sketch.

7 years ago

I bought this at full price years ago, expecting miracles since it was a $40+ hair mask. The ingredients didn't stand out as anything wonderful, but the hype behind It's A 10 drew me in. I was so...

About reviewer (525 reviews)

Age25-29

SkinOther, Other, Neutral

HairBlond, Other, Fine

EyesOther



5.0
Created with Sketch.

7 years ago

LOVE LOVE THIS............I have tried everything for my highlighted, dry, damaged hair......I use this as a mask, per instructions, but after rinsing I put a little of this on my ends and run my...

About reviewer (1 reviews)

Age56 & Over

SkinDry

HairBlond

EyesGreen


3.0
Created with Sketch.

8 years ago

My hair is extremely dry and hard to moisturize (virgin, low porosity as it turns out), and this mask was not conditioning enough for me. It feels like a nice enough hair treatment though. I tried...

About reviewer (37 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesBrown


5.0
Created with Sketch.

8 years ago

I've only been using this product for about two weeks, but I am head over heels. I've used It's a 10's beloved leave-in treatment for a while to mediocre results, but this stuff really delivers. I...

About reviewer (31 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
Created with Sketch.

8 years ago

I saw this at Walmart and this was the last one on the shelf. Previously I had tried the leave-in conditioner and enjoyed that. Since this was the last one I decided to buy this and I'm so glad I...

About reviewer (15 reviews)

Age19-24

SkinOily, Fair

HairBrown

EyesBlue