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4.2

135 reviews

75%
would repurchase
3.8/5
package quality

price range

description

ingredients

Water, Glycerin, Dimethicone, Cyclomethicone, Cetyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride, Methyl Gluceth-20, Fragrance, Prunus Armeniaca (Apricot) Kernel Oil, Hydrolyzed Collagen, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Keratin Amino Acids, Beta-Glucan, Linum Usitatissimum (Linseed) Seed Extract, Ascorbic Acid, Citric Acid, Sodium Chloride, Hydroxyethylcellulose, Diazolidinyl Urea, Methylparaben, Propylparaben, Retinyl Palmitate, Tocopheryl Acetate, Hydroxycitronellal, Benzyl Salicylate, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, d-Limonene, BCC12-Base.

Reviews

Reviews


2.0
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a year ago

I purchased this mask at TJ Maxx for a decent price I think it was like 16.99. I thought that it might be an alternative to my macadamia mask. I am a little underwhelmed.While it is smoothing to...

About reviewer (174 reviews)

Age36-43

SkinCombination, Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown



5.0
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2 years ago

It's the best. It leave my hair silky smooth. A repurchase for life.

About reviewer (240 reviews)

Age30-35

SkinAcne-prone, Olive, Not Sure

HairBlack, Straight, Coarse

EyesBrown


3.0
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3 years ago

I so like this. But I can't tell a big difference when I use it or when I don't. What I love about it is the container...its a pop open lid...no struggling in the shower to screw on any lids....I...

About reviewer (1345 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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3 years ago

I love the hair mask from Itsa10. It makes my hair feel smoother then ever. I noticed my hair color lasts a lot longer when I use it too.

About reviewer (1 reviews)

Age25-29

SkinOily, Fair

HairOther

EyesOther


4.0
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5 years ago

I bought a large bottle of this after using up a generous sized sample with an Ulta order that included a few other hair products like other hair masks and conditioners. I used this one first and...

About reviewer (35 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


5.0
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7 years ago

Bought this because I saw it while looking for a hair mask at target. It smells very nice. I have very damaged hair but it was noticeably softer and smoother after 1 use. I was sad when I ran out....

About reviewer (20 reviews)

Age19-24

SkinOily, Medium Brown

HairBrown

EyesBrown


1.0
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7 years ago

This mask makes my hair feel soft quite fast. However, I noticed when reading the ingredients list that the third and fourth ingredients are silicones (dimethicone and cyclomethicone). This is...

About reviewer (110 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlond, Curly, Coarse

EyesBlack


5.0
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8 years ago

I have used this product once, and I already can't live without it. WOW. My hair is amazing, feels amazing, looks amazing- I'm head over heels obsessed.

About reviewer (35 reviews)

Age19-24

SkinSensitive, Fair, Cool

HairBlond, Wavy, Fine

EyesGreen


3.0
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8 years ago

This mask did nothing special for my hair at all. It did make it smoother, mostly because of the high silicone content. But the effects didn't last through a single shampoo. I used it after...

About reviewer (316 reviews)

Age44-55

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesHazel


2.0
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8 years ago

I bought this for $35 because I love the It's a 10 leave in conditioner and thought that this would give me good results. This did nothing that a normal conditioner wouldn't do and is most...

About reviewer (80 reviews)

Age25-29

SkinNormal, Fair

HairBrown

EyesHazel


5.0
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from

8 years ago

I have been using it for about 1 month and I can tell with confidence that it is the best product I've ever used on my hair. I have fine hair that lacks volume and tends to look flat. My ends are...

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesGreen


1.0
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9 years ago

I bought this at full price years ago, expecting miracles since it was a $40+ hair mask. The ingredients didn't stand out as anything wonderful, but the hype behind It's A 10 drew me in. I was so...

About reviewer (525 reviews)

Age25-29

SkinOther, Other, Neutral

HairBlond, Other, Fine

EyesOther


5.0
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9 years ago

LOVE LOVE THIS............I have tried everything for my highlighted, dry, damaged hair......I use this as a mask, per instructions, but after rinsing I put a little of this on my ends and run my...

About reviewer (1 reviews)

Age56 & Over

SkinDry

HairBlond

EyesGreen


3.0
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9 years ago

My hair is extremely dry and hard to moisturize (virgin, low porosity as it turns out), and this mask was not conditioning enough for me. It feels like a nice enough hair treatment though. I tried...

About reviewer (37 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesBrown


5.0
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9 years ago

I've only been using this product for about two weeks, but I am head over heels. I've used It's a 10's beloved leave-in treatment for a while to mediocre results, but this stuff really delivers. I...

About reviewer (31 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
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10 years ago

I saw this at Walmart and this was the last one on the shelf. Previously I had tried the leave-in conditioner and enjoyed that. Since this was the last one I decided to buy this and I'm so glad I...

About reviewer (15 reviews)

Age19-24

SkinOily, Fair

HairBrown

EyesBlue


5.0
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10 years ago

This is the 3rd product I've tried from the It's a 10 line. I never say a product is perfect, except for now. I swear by this stuff! My hair is damaged from the last time it was bleached and I've...

About reviewer (25 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairOther, Relaxed, Medium

EyesGray


5.0
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10 years ago

A week ago today, I decided to get a full foil (blonde hi-lights.) My hair was originally dark brunette so it took a lot to lift the color. The stylist left the bleach on too long to achieve the...

About reviewer (74 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Straight, Fine

EyesBrown


5.0
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10 years ago

All I can say is it is a ten. I can't really complain about the price since I get it half off at my moms salon but considering all the things you dont have to buy because of this product. I imagine...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
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10 years ago

Love this hair mask!! Makes my hair feel freshly cut and makes it so shiny and manageable. It's pretty pricey if you buy it at Ulta or Target but totally worth it. It's also available at CosmoProf...

About reviewer (36 reviews)

Age19-24

SkinOily, Fair-Medium, Cool

HairBrunette, Curly, Medium

EyesBlue




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