intense i-color volumizing mascara - purple amethyst

Almay

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2.7

62 reviews
37%
would repurchase
3.2/5
package quality
price range
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    Reviews

    Reviews

    5.0
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    from
    lightleaves

    15 years ago

    I bought this product hoping for a pretty purple mascara, but I actually got a lot more. =D First of all, it doesn't really look purple once it's on. It looks, well, black. However it makes my...

    About reviewer (3 reviews)

    Age25-29

    SkinOily, Fair

    HairBlack

    EyesBlue

    3.0
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    from
    askr

    15 years ago

    The pros: it actually holds a curl and thickens quite well, and does not flake or irritate. The cons: you can barely see the amethyst color on the lashes, and therefore the color actually dulls...

    About reviewer (219 reviews)

    Age

    SkinCombination, Olive, Neutral

    HairBlack, Wavy, Medium

    EyesBrown

    1.0
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    from
    obsessed12

    15 years ago

    I would never buy another almay product as long as I live. For some reason almay seems like a makeup line that's gentle on the skin and not too harsh, but I think it's just tooooo gentle! The...

    About reviewer (119 reviews)

    Age19-24

    SkinOily, Fair-Medium, Not Sure

    HairBrunette, Straight, Fine

    EyesBrown

    2.0
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    from
    tusonpham

    15 years ago

    I like purple mascara because it fun with brown eye but this product the color look almost black on my eyelashes. I use this mascara as my 5 min on the go look when I late and have no time for full...

    About reviewer (9 reviews)

    Age25-29

    SkinNormal, Fair-Medium

    HairBlack

    EyesBrown

    2.0
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    from
    airedale3

    15 years ago

    This is not a pretty purple, which I was hoping for. It is clumpy and flakes off. I had hoped for much better.

    About reviewer (29 reviews)

    Age56 & Over

    SkinAcne-prone, Olive

    HairBrown

    EyesBrown

    3.0
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    from
    LilSphinx

    15 years ago

    When I'm wearing this I can't really tell that it's purple. On the comb/brush it looks more like a drab matte eggplant purple and on my lashes it's nearly black. I'm not crazy about the brush,...

    About reviewer (157 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Cool

    HairBlond, Relaxed, Medium

    EyesHazel

    2.0
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    from
    medea358

    15 years ago

    I bought it for the color. Purple eyeshadows make my dark brown eyes pop, so why not mascara? Well, it doesn't really show up very purple on my lashes. And it really doesn't enhance my eyes at...

    About reviewer (30 reviews)

    Age25-29

    SkinOily, Dark

    HairBlack

    EyesBlack

    3.0
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    from
    flcndvsx

    15 years ago

    Yeah this looked more black on my lashes, but I like the way it goes on, so I guess it's okay. It's definitely not the purple I expected, but it works when I'm doing something fun. At least I'LL...

    About reviewer (44 reviews)

    Age19-24

    SkinNormal, Fair-Medium

    HairBrunette

    EyesBlue

    1.0
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    from
    mariegabrielle

    15 years ago

    Almay NEVER fails to disappoint me. Carmindy should have signed with a superior company. The products smell bad. Enough said. Carmindy sold out. Should have valued her persona's...

    About reviewer (22 reviews)

    Age30-35

    SkinNormal, Fair, Warm

    HairBrunette, Straight, Other

    EyesBlue

    2.0
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    from
    rachie78

    15 years ago

    I bought this mascara because I wanted a POP of purple color - it really just looks black on my black lashes. The formula is more of a dark dark purple, like a black-purple. I bet it would look...

    About reviewer (32 reviews)

    Age25-29

    SkinNormal, Olive

    HairBrown

    EyesBrown

    1.0
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    from
    mochasplash

    15 years ago

    what a terrible product. i fell for this mascara because almay was the first company to bring out cosmetics suited for specific eye colors. the brush is weird looking and clumps my lashes within...

    About reviewer (339 reviews)

    Age19-24

    SkinCombination, Tan, Not Sure

    HairBrown, Straight, Medium

    EyesBrown

    2.0
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    from
    Jenni4Design

    16 years ago

    The only thing I like about this mascara is the color. That said the brush sucks and the mascara itself is clumpy and it gives you spidery lashes. I liked the color so much I went to Sally's and...

    About reviewer (189 reviews)

    Age25-29

    SkinNormal, Fair

    HairBrunette

    EyesBrown

    2.0
    Created with Sketch.
    from
    SunnyK

    16 years ago

    Not a good gamble this time...I've used Almay's One Coat and it was pretty good. I thought that this might be a similarly decent, economically priced mascara. No, it's pretty bad. From the first...

    About reviewer (323 reviews)

    Age36-43

    SkinSensitive, Fair-Medium, Warm

    HairBlack, Straight, Medium

    EyesBrown

    3.0
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    from
    philosophin

    16 years ago

    I got this because I was curious to see if the color would make the whites of my eyes look brighter or whatever the claims are for blue/purple mascara. It does not, but I do have blue eyes, not...

    About reviewer (77 reviews)

    Age25-29

    SkinOily, Fair, Warm

    HairRed, Wavy, Coarse

    EyesBlue

    2.0
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    from
    supnicole

    16 years ago

    I got this on sale..and boy I'm glad it was cheap. I was really looking forward to trying this color, but the color definitely did not show up. I hate the rubbery brush too..it brings out waayyy...

    About reviewer (8 reviews)

    AgeUnder 18

    SkinCombination, Tan

    HairBrunette

    EyesHazel

    5.0
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    from
    jenni_bebe

    16 years ago

    I love this mascera its great for a natural look but yet it gives your lashes that extra umhp :] i really like it and cant wait till it runs out too buy it again

    About reviewer (23 reviews)

    AgeUnder 18

    SkinCombination, Fair-Medium

    HairBlack

    EyesBrown

    2.0
    Created with Sketch.
    from
    pisces31919

    16 years ago

    My issues with this product are as follows: the brush is horrible and globs come out when you pull out the brush. The only reason why I like this product is because of the color. It's very...

    About reviewer (300 reviews)

    Age25-29

    SkinAcne-prone, Dark, Warm

    HairBrunette, Curly, Fine

    EyesBrown

    3.0
    Created with Sketch.
    from
    sushiomelette

    16 years ago

    I think I have the newer version of this mascara because I have a different type mascara brush than shown in the picture, but I think the purplish color doesn't really show on my eyes that well and...

    About reviewer (340 reviews)

    Age19-24

    SkinSensitive, Olive

    HairBlack

    EyesBlack

    2.0
    Created with Sketch.
    from
    MakeUpIsFabulous

    16 years ago

    This mascara clumped up my lashes like crazy and for atleast two days, because even with the Almay make up remover this would not come off my eyelashes! I am definately not going to get this...

    About reviewer (227 reviews)

    Age19-24

    SkinNormal, Olive, Warm

    HairBrown, Wavy, Coarse

    EyesBrown

    4.0
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    from
    jazzniks

    16 years ago

    This was a freebie when buying other Almay products and it turned out to be the best of the bunch! I have black lashes and it didn't show up as purple, just a dark colour. The rubber wand and...

    About reviewer (10 reviews)

    Age25-29

    SkinCombination, Other

    HairBlack

    EyesBrown

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