Almay is a cosmetics company founded in 1931 by chemist Alfred Woititz. He was inspired to make makeup for his wife, Fanny May, who had sensitive skin and a "delicate complexion".* He collaborated with Dr. Marion Sulzberger, a dermatologist, and together they created the first line of cosmetics that was both hypoallergenic and fragrance-free. Their products are not tested on animals and are available in retail and drugstore chains nationwide. *Source: Company website

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434 products

13,599 reviews

58% would repurchase

Recent Almay Reviews

Mascara -Almay -One Coat Get Up and Grow Extreme Length

on 11/17/2018 7:43:00 AM


I love this mascara as it gave me long, voluminous lashes and does not clump at all. But then having said that it is a little dry but then the application is not messy and makes my lashes look naturally curly and thick. I love the brush as it applies the product evenly I don’t need to remove excess before applying and doesn’t transfer onto my eyelids. I haven’t experienced product transfer yet and is perfect to wear to work for the no makeup makeup look. Inexpensive and definitely a repurchase or buying backups.

Foundations -Almay -TLC Truly Lasting Color

on 11/9/2018 9:28:00 PM


This is the best foundation I’ve found yet. So good that I’ve barely even been tempted to stray... I may cast a curious glance over at new products, but I don’t linger.

My skin is not in terrible shape, but it certainly has its issues. Oily in spots, dry/flaky at times in others, and with both the extreme sensitivity and fair amount of redness as well from rosacea. Not only has this never made me flare up, but it covers the redness well, along with some hyperpigmentation on my forehead.

I’d call it medium coverage, with the ability to be either lighter or heavier. I’ve learned that the best application method for me is using a beauty blender type-thing (not damp, just as is) to gently press into my skin; this makes for just the right coverage and allows it to go nicely over any dry areas without accentuating any flakiness.

With a moisturizer underneath, I’d describe the finish as “satin”. I need more mattifying, so a pressed powder on top (same application method) sets it well. It’s reasonably long-lasting on me this way.

All in all, this is best foundation I’ve found yet. Have actually repurchased (rare for me), and I think it may well be a long-term relationship!

3 of 3 people found this helpful.

Mascara -Almay -One Coat Multi-Benefit Mascara

on 10/28/2018 5:53:00 PM


I got this on sale for about $4. I think it's a good mascara for natural looking lashes, not quite buildable. I do get a bit of transfer onto my eyelids over 5+ hours of wear, that may be due to my oily lids. I don't like how big the brush is, I cannot apply it without getting at least a bit on my actual eyelid.

Highlighters -Almay -Make Them Jelly Hi-Lite

on 10/28/2018 2:57:00 PM

I got this product at ulta. Unfortunately there is no seal on the product so people can open them freely. I liked how it felt so I bought the product. It feels like silly putty.
The good:
Very pretty pink sparkles
Feels cool to touch
Long lasting

The bad:
It is very wet and sticky. I had trouble getting my hair to unstick and stay away from my face.
It feels like rubbing glue on your face
If you put a little in a place you didn’t mean to it is there for good
Smells gluey

Liquid -Almay -Almay Truly Lasting Color longwear makeup

on 10/27/2018 5:06:00 AM


I bought this foundation because it is supposed to have a good color match for pale olive skin tones. I tried it in the color Buff #140, which comes quite close, but is missing a bit of yellow and/or green for me. The color might work well for the less green faces, though.

I have combination skin that has been on the drier side lately. Then this foundation doesn't look too good on the skin. It gets almost a textured, dry look. It looks better when the skin is less dry. The coverage is medium, I would say, which I like.

I don't know what it is about the formula of this foundation, but I don't enjoy putting it on. That's a big turn-off for me. I want to enjoy the products I am using every day. I also feel like I have to use quite a bit of product to be able to spread it all over my face.

The staying power of this foundation is very good. I never have to worry about touching my face throughout the day – the color will stay put. It also doesn't make my skin look too shiny throughout the day.

The packaging is practical with the pump.

Given the user experience, as well as the condition of my skin, I will not be repurchasing this foundation. But it's not a bad foundation. And it's pretty cheap too.

1 of 1 people found this helpful.

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