Almay is a cosmetics company founded in 1931 by chemist Alfred Woititz. He was inspired to make makeup for his wife, Fanny May, who had sensitive skin and a "delicate complexion".* He collaborated with Dr. Marion Sulzberger, a dermatologist, and together they created the first line of cosmetics that was both hypoallergenic and fragrance-free. Their products are not tested on animals and are available in retail and drugstore chains nationwide. *Source: Company website

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434 products

13,589 reviews

58% would repurchase

Recent Almay Reviews

Eyeliner -Almay -intense i-color eyeliner in Black Pearl


I usually just line my top lash line with this eyeliner. This applies smoothly and the color does not smudge. The color is soft black, with small silver shimmers in it, which I suppose is to brighten eyes. Claims to be for hazel eyes, but of course anyone with any eye color can use black liner! This Almay eyeliner is particularly attractive to me because I don’t need a sharpener, it twists up. Reasonably priced at around $6. Will def. repurchase!

2 of 2 people found this helpful.

Mascara -Almay -Liquid Lash Extenders Mascara

on 8/25/2018 6:27:00 PM


I like it, but perhaps that's because I don't look for volume in a mascara. I just want length, long fluttery *non-clumping* length. And this does that for me (plus, I do like the packaging)!

It was a learning curve, but now I realize I have to curl, apply the mascara--then wait. After a bit I re-curl--and it looks great. Very long feathery lashes, just as I want. No spiders here.

1 of 1 people found this helpful.

Concealers -Almay -Clear Complexion Blemish Healing Spot Concealer


I am 50/50 on almay products. I either love em or hate em....i surprisingly like this concealer. It's good for blemishes and imperfections. The formula is on the drier side...if that makes sense...its not super creamy or all the right ways. As far as the treatment part...ive seen no difference but I would repurchase for the concealer part....

Foundations -Almay -Smart Shade Smart Shade Anti-aging SPF 20

on 8/15/2018 2:25:00 PM


I picked this up on a whim. I am very pale and have trouble finding foundation that matches my skin. I usually buy Almay TLC liquid foundation in Ivory and it actually matches. I saw this and thought the anti-aging would be good. They have a shade called Pale and I thought since their ivory is light enough for me, this may work, especially since the color is supposed to match your skin tone. When I got it home and started to put it on, I discovered that the Pale shade is way too dark and very ORANGE. This would never blend into my skin.

Eyeliner -Almay -Liquid Eyeliner


This a very interesting liquid liner. I am an almost exclusively liquid liner girl so I am comfortable using more difficult applicators. This applicator is unique. It's hard but not a brush or sponge. If someone was wanting to try out liquid liner this would be a great place to start. It didn't dry too quickly so fixing mistakes was easy and it went on fairly easily. I wouldn't repurchase only because the black wasn't intense enough for me. It went on dark but dried much lighter. And it didn't last as long as I would like

1 of 1 people found this helpful.

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