Almay is a cosmetics company founded in 1931 by chemist Alfred Woititz. He was inspired to make makeup for his wife, Fanny May, who had sensitive skin and a "delicate complexion".* He collaborated with Dr. Marion Sulzberger, a dermatologist, and together they created the first line of cosmetics that was both hypoallergenic and fragrance-free. Their products are not tested on animals and are available in retail and drugstore chains nationwide. *Source: Company website

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435 products

13,598 reviews

58% would repurchase

Recent Almay Reviews

Mascara -Almay -One Coat Multi-Benefit Mascara


This Mascara is causing me allergy in my eyes, Almay claims that the product is hypoallergenic but in reality, it's not
this is consumer fraud and they should be reported to consumer affairs. I have lost the receipt and Walgreens will not return the product

Brows -Almay -Brow Tint

on 1/13/2019 8:09:00 PM

Grandmother bought it as a christmas gift. I generally use Anastasia dip brow or too faced for my brows but decided to give this a shot. Let it dry for 5 minutes... DIDNT DRY.. so i decided to wipe it off... my face is now dyed red. Kill me.

Liquid -Almay -Smart Shade Makeup SPF 15

on 12/29/2018 1:33:00 PM


I surprisingly have used this quite a lot lately. Yes, it comes out like a scary white paste (like sunscreen), and is slightly hard to blend (again, like mineral sunscreen), but this works well for quick makeup days and light coverage. I apply it with my fingers.

My Mac color is NC25/27 and I use My Best Light, which although too fair for me, has yellow undertones. I then use bronzer to bronze up my face and the effect is polished and evened out.

If you’re looking for more coverage, this isn’t the foundation for you, but for something quick and light with spf 15 (titanium dioxide and zinc- another thing which I like about this foundation), then this is good. It’s also fragrance free.

1 of 1 people found this helpful.

Concealers -Almay -Clear Complexion Blemish Healing Spot Concealer

on 12/27/2018 8:39:00 PM


I’ve repurchased this 3 times now, the best price I’ve found is on Amazon. This is an excellent product that conceals well while also reducing the severity of my blemishes. Yesterday morning I put it on a Whitehead and by the end of the day it had crusted up and fell off when I washed my face. I stopped wearing foundation on a daily basis a few years ago and just use this, plus maybe a bit of blush. Sometimes it does get a little bit crusty if I’ve been treating a blemish for a few days in a row, but that’s to be expected because of the salicylic acid. I probably wouldn’t use this as a special event concealer, however as a day to day cover up it works perfectly for me. Shade-wise the range isn’t the best. The shade ‘light’ is closest to my skin tone, which is still slightly dark, however I do my best to blend it out with my fingertip.

3 of 3 people found this helpful.

Cleansers -Almay -Makeup Remover Cream Cleanser

on 12/17/2018 12:35:00 PM


So let me start off by admitting that I coupon'd the heck out of this, and scored it for 29 cents (USD)... and I still don't think it was worth it. :( I thought I could use this like a melting cleanser.

First strike was that it didn't remove all of my makeup. Even when I wore simple Maybelline Fit Me Matte & Poreless foundation (instead of Estee Lauder Double Wear), and regular, non-waterproof mascara. I had that lovely raccoon-face/Mulan-matchmaker look... and then uh, I kept it because this didn't actually finish washing off.

Second strike was that it gave me blur-o-vision/drunk goggles by leaving a weird oily film in my eyes. It didn't burn my eyes though. I could maybe live with this if not for the complete trifecta of fails.

Third strike was that is burned my face! Which is REALLY weird because my eyes were fine AND the other Almay makeup remover stings my eyes and not my skin. This actually burned my skin to the point of being red, stinging and dry.

I got halfway through the bottle and gave up. I've been seeing it in TJ Maxx and Ross, which for skincare almost feels like an assurance of failure. I'd advise you to steer clear.

1 of 1 people found this helpful.

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