Almay is a cosmetics company founded in 1931 by chemist Alfred Woititz. He was inspired to make makeup for his wife, Fanny May, who had sensitive skin and a "delicate complexion".* He collaborated with Dr. Marion Sulzberger, a dermatologist, and together they created the first line of cosmetics that was both hypoallergenic and fragrance-free. Their products are not tested on animals and are available in retail and drugstore chains nationwide. *Source: Company website

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


432 products

13,568 reviews

58% would repurchase

Recent Almay Reviews

Highlighters -Almay -Make Them Jelly Hi-Lite

on 4/7/2018 1:15:00 PM

There is nothing wrong with the formula or product, but the Almay Make Them Jelly Hi-Lite is very overwhelming, blinding, and "unsubtle." I love highlighters, some glitter, some sparkle, but this combination is over the top. Nothing wrong with the formula or staying power. This isn't something I could pull off or use on a daily basis. My review and swatches can be seen here:

Cleansers -Almay -Cleansing lotion for oily skin

on 4/5/2018 3:46:00 AM


I don't know why but Ive been reviewing many different discontinued face cleansers lately ! LOL but I had bought like 3 bottles of this for a dollar each so it was a great deal from lot less this bargain bin store Bc it was being discontinued by almay & this was your typical air pump cleanser similar to the Clinique acne cleaning foam cleanser! Except the almay one had menthol & felt very cooling which is bad & the almay contained meadow sweet which is a flower 🌺 that has salicyclic acid in it & the almay cleanser had a lot of witch hazel in it which made it feel very astringent ! In fact it reminds me of Clinique #2 clarifying toner ! It was a ok face wash for oily skin ! & I appreciated that it was fragrance free like Clinique!

Lipstick -Almay -Smart Shade Butter Kiss Lipstick


I love these! Wow! Super hydrating and comfortable on the lips, actually improved my lips with wear! This product alone will keep me tryibg almay products (which typically don’t work for me). I have the Light-red shade and it is super beautiful: a bright, warm red with such a glossy finish that applies quite evenly and pigmented. This is the perfect easy to wear vibrant glossy red lip. Easy to apply, comfortable on the lips, lasts a pretty good length of time (especially for a balm type of lip product), less slip than the Revlon lip butters (which I love also), and such a shiny-glossy feeling. A lovely balm with a surprising amount of colour for all balm lovers. Highly recommend!

2 of 2 people found this helpful.

Eye Shadow -Almay -Shadow Squad⢠Eyeshadow

on 3/26/2018 7:01:00 PM


I have to agree with the reviews posted here, but I found a way to make mine work. I have "Making a Statement" the lavender one. Brushes and fingers don't work. Sponge applicators pressed hard into the shadow works best. I used a primer - wet n wild's photo focus. Sometimes I wet the sponge applicator, really wet, and swirl it into the three shades. I have carefully cut out the corner glitter shade (too much fallout and no pigment). I found using all three left over shades together wet stays on my eyelids better and it is not too sheer looking. It does fade after 4 hours or so. The search continues for a decent staying eyeshadow in lavender or lilac....

Highlighters -Almay -Instant Glow highlighting duo - 200 Nude Glow

This highlighter looked promising but was just meh at best. Right off the bat, the price is far too steep for this product. I liked the idea of layering the two: cream side topped up with the liquid but the two formulations didn’t work well with one another. I found this super odd as they are even included within that same wand/package. The cream side is too hard & waxy, it doesn’t blend well and lays too heavy on top of the skin, not blending into the skin or makeup. The liquid side is better but not noticeable enough... even on my very fair skin. The tone is lovely and warm. I also find that here is not much product in the liquid side at all and once it is about 1/2 used, it is very difficult to access the rest of the product. Would I buy this again if it was 1/3 the price and I had no other highlighter? Yes, I would. That said, Inwill likely continue to try other highlighters and skip this one in the future.

Top Rated Almay Products

Back to Top