Wow, I was not prepared for a mascara home run from Almay! Not that I wasn't expecting much, I just prefer very dramatic lashes and I didn't foresee this making the grade. Maybe it was the kind of boring packaging, or the fact that Almay is not a brand that screams "GLAM" to me, but I really didn't know if I would like this mascara too much..
Well, every once in a while on my makeup journey I am very pleasantly surprised! This is pretty much a winner across the board- the price is decent ($8.99), it's a volumizing formula that holds a curl super well, doesn't flake, doesn't smudge. The wand is average-sized, so I guess Almay didn't get the memo that every new mascara has to have a wand either super thin or massively caterpillar-huge (good on them- not everyone is "into" those).
If you're familiar with drugstore mascaras and looking for a comparison, I would say this achieves the same overall "look" as the Maybelline Lash Sensational or CG Super Sizer. The wand on the former is curved and a bit harder to apply; the wand on the latter is very small and thin. If you want volumized, curled lashes and don't mind just a regular spiral mascara wand, this One Coat is a great alternative for you. I was especially pleased that this mascara held a curl really well and didn't smudge at ALL after 10+ hours of wear. This is kind of a rarity for me with mascaras, so yes I will be repurchasing!