47%
would repurchase
3.6/5
package quality

price range

Reviews

Reviews


5.0
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15 years ago

I used this product for the first time 4 days ago in brown/black. It is a beautiful, deep, rich, cool toned, dark brown. I think it is the best dark brown I have used. Having short hair that I use...

About reviewer (1341 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairRed, Other, Other

EyesGreen



5.0
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15 years ago

this is probably the best hair color brand i have ever used....the color comes out so beautifully rich it looks like i actually did it in the salon....i used intense auburn on my dark brown hair...

About reviewer (6 reviews)

AgeUnder 18

SkinAcne-prone, Tan

HairBrunette

EyesBrown


5.0
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15 years ago

intense auburn. simply amazing... no complaints. at all. none.

About reviewer (30 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Medium

EyesBlue


5.0
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15 years ago

I regularly use this colour in "Blue Black". I started dying my hair black in the eight grade, and used no other colour for 3ish years. This is the BEST black I've ever used. It's the darkest, and...

About reviewer (67 reviews)

AgeUnder 18

SkinSensitive, Fair, Not Sure

HairRed, Curly, Coarse

EyesGreen


2.0
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15 years ago

It was easy to use, but most at-home hair colour systems are. The colour fades in no time. I bought it because I had purple chunks in my hair and they had two actually purple colours, which faded...

About reviewer (137 reviews)

AgeUnder 18

SkinDry, Fair, Not Sure

HairBlack, Wavy, Medium

EyesHazel


4.0
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15 years ago

For a drugstore hair color, this one isn't bad. I've used several shades (most recently Dark Auburn Brown) and they last about a month or so before completely fading. The processors are strong...

About reviewer (401 reviews)

Age25-29

SkinNormal, Fair-Medium, Neutral

HairBrown, Straight, Medium

EyesGreen


5.0
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15 years ago

I used this dye in dark golden brown for about four years until I decided to go back to my natural color. The color always came out even, shiny and beautiful. Never had a problem with dulling or...

About reviewer (183 reviews)

Age36-43

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


4.0
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15 years ago

I was actually quite pleased with this dye. I have a hard time finding a good light reddish brown. Claroil Nice and Easy Lightest Golden Brown is probably the best I have found so far and will...

About reviewer (176 reviews)

Age36-43

SkinVery Oily, Fair, Neutral

HairBlack, Wavy, Fine

EyesBrown


3.0
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15 years ago

I tried the blue-black shade about 2 weeks ago. The color turned out gorgeous when it was first done - it was rich and shiny, the smell wasn't bad, and my hair didn't feel damaged at all. ...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


4.0
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15 years ago

I love this hair dye. I seem to alternate between this in Blue Black or Intense Black and L'Oreal Feria in Starry Night but find the blue shades wash out quicker. This dye gives a really intense,...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


4.0
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15 years ago

before i went light ash brown, I used thisa few years ago in dark golden brown. The color is very intense and highly pigmented. It created a warm red-gold dark, dark brown shade. I got lots of...

About reviewer (308 reviews)

Age30-35

SkinOily

HairBrown

EyesGreen


1.0
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16 years ago

Used the Deep Burgundy. I've been dying my hair various colors for probably 20 years, so I've tried many dyes. This one didn't hash my hair as much as others have and it smells as dreadful as the...

About reviewer (1727 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Other, Fine

EyesBrown


4.0
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from

16 years ago

I love this product. Gave almost exact shade i wanted, a dark, cool ash blonde (701). Some people could hardly call me blonde but i like it, cause i don't stand light hair/bronzed skin look; to me,...

About reviewer (94 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesGreen


2.0
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16 years ago

I have no idea why I keep buying this product. I've bought it in three different shades (Deep Mahogany 425, Bright Auburn Brown 562, and Intense Auburn 660). The colors themselves would be nice,...

About reviewer (70 reviews)

Age19-24

SkinNormal, Fair, Warm

HairOther, Wavy, Medium

EyesGreen


2.0
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16 years ago

When I used this, I was going from dark brown hair to Blue Black. I don't like this dye at all. I dyed my hair and waited about a week to wash my hair again, all was good until I straightened my...

About reviewer (2 reviews)

AgeUnder 18

SkinNormal, Tan

HairBrown

EyesBrown


5.0
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16 years ago

I think that this line is about to become defunct, but the colors are actually great for my purposes. Me and my sister both have ash blonde hair naturally (mine is about a level 6 ash, and hers a...

About reviewer (126 reviews)

Age19-24

SkinVery Oily, Fair, Warm

HairBrown, Straight, Fine

EyesGreen


4.0
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16 years ago

I use this in intense auburn and I really like it. My hair comes out mostly the color on the box and it's a pretty cool color! I've since moved on to other colors out of boredom, but I used this...

About reviewer (234 reviews)

Age19-24

SkinDry, Fair-Medium, Neutral

HairBrunette, Curly, Medium

EyesBrown


5.0
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16 years ago

I love this stuff! In the past I've tried used Natural Instincts rinses on my hair, but was too scared to go with a permanent color... one day I decided to take the plunge and went with Soft...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBlond, Wavy, Fine

EyesHazel


2.0
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16 years ago

I bought this because I was desperate and couldn't find the Garnier product that I ususally use (Sarah Jessica's stuff!). I consider myself a pretty experienced home-hair-colorist, since I've been...

About reviewer (49 reviews)

Age36-43

SkinOily, Fair-Medium

HairBrunette

EyesBlack


2.0
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16 years ago

I used this item because i had heard such great things about it. I used it and was immediately astounded i LOVED the colour, but to my dismay, after about a week the coulour seemed to have...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair

HairBlond

EyesGreen




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