72%
would repurchase
3.8/5
package quality

price range

description

ingredients

Petroleum Distillates, C8 9 Isoparaffin, Disteardimonium Hectorite, Cera Alba (Beeswax), Carnauba (Copernicia Cerifera) Wax, Water (Aqua), Synthetic Beeswax, Allyl Stearate/VA Copolymer, Beeswax (Apis Mellifera), Propylene Carbonate, Polyvinyl Laurate, Silica, Oryza Sativa (Rice) Starch, Panthenol, Hydrolyzed Corn Starch, Methylparaben, Isoceteth 20, Lecithin, Octylacrylamide/Acrylates/Butylaminoethyl/Methacrylate Copolymer, Tocopheryl Acetate (Vitamin E), Disodium Cocoamphodiacetate, 2 Oleamido 1,3 Octadecanediol, Simethicone, Diazolidinyl Urea, Propylparaben, Disodium EDTA, May Contain (+/-):, CI 77492, CI 77499, CI 77491 (Iron Oxides), Carmine (CI 75470) (Carmine), CI 77007 (Ultramarines), CI 77288 (Chromium Oxide Greens) (Chromium Oxide Green), CI 77299 (Chromium Hydroxide Green), Mica, Titanium Dioxide (CI 77891) (Titanium Dioxide), CI 77510 (Ferric Ferrocyanide)

Reviews

Reviews


5.0
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11 years ago

I'm pretty new to mascara as I think they often turn out to be the same formula in different bottles or what have you. However, I love this mascara. It has a very light weight formula, although it...

About reviewer (7 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesHazel



4.0
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11 years ago

First and foremost, this mascara is only seven bucks! And it’s carried in most drugstores nationwide. This gem may not be in a pretty hot pink tube, with girly neon colors, it may not have...

About reviewer (172 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesGreen


4.0
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11 years ago

First and foremost, this mascara is only seven bucks! And it’s carried in most drugstores nationwide. This gem may not be in a pretty hot pink tube, with girly neon colors, it may not have...

About reviewer (172 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesGreen


5.0
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11 years ago

This has slowly become one of my go to mascaras. I've tried multiple other drug store brands and they have all smudged, clumped, or flaked on me and they wouldn't hold a curl very well at all. This...

About reviewer (2 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Straight, Fine

EyesHazel


4.0
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11 years ago

Great natural looking waterproof mascara. Good for if you're going to get sweaty or get in the water.

About reviewer (44 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Other

EyesBlue


5.0
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11 years ago

Amazing. I just got this today after reading all the glowing reviews and this mascara is amazing. I paid about $7 for it at target and put it on right when I got home. It separates every lash. No...

About reviewer (2 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesHazel


4.0
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11 years ago

UPDATE: I've worn it for a few days without a base, not in particularly dry or humid weather, and it's held up just as well. *Keep in mind that I'm reviewing this while wearing Shiseido Nourishing...

About reviewer (97 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairRed, Straight, Medium

EyesBlue


4.0
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11 years ago

I love this mascara as I find it's a great match for straight stubborn lashes like the ones I have. The waterproof version sets quickly and thus locks in a curl very well. It's not a very...

About reviewer (16 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBlack, Other, Other

EyesBrown


3.0
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11 years ago

This isn't the best mascara I've ever used but good for the price and I'd pick it up again in a pinch. I bought it to tide me over until I can reorder my usual Lights Camera Splashes. It gives a...

About reviewer (307 reviews)

Age36-43

SkinCombination, Medium, Neutral

HairBrown, Other, Medium

EyesBrown


3.0
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11 years ago

UPDATE: taking 1 lippie off for the AWFUL chemical smell! the waterproof one is indeed waterproof, but lawd, the smell just goes straight up my nose and stings! keeping to the NON waterproof water...

About reviewer (531 reviews)

Age36-43

SkinOily, Tan, Warm

HairBrunette, Straight, Fine

EyesBrown


5.0
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11 years ago

I think all mascaras start to clump or to flake after a month or two, so I prefer to use a drugstore brand that I can rotate often. I have used all the expensive brands, but I prefer this one (and...

About reviewer (26 reviews)

Age44-55

SkinCombination, Medium, Cool

HairBrown, Other, Other

EyesGreen


5.0
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11 years ago

My favorite mascara so far. Love the formula, not too wet, not too dry and the waterproof formula doesn't weigh my curls down. It lengthens and gives a clean and defined looked, which is what I...

About reviewer (70 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBlack, Straight, Coarse

EyesBlack


5.0
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11 years ago

I luuurve this mascara. I worked cosmetics all through college so i am familiar with all of the he lines. I find this mascara to be similar to hypnose by Lancôme minus 18$ and the flakes that seem...

About reviewer (1 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrunette, Wavy, Fine

EyesHazel


4.0
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11 years ago

This is my go-to waterproof mascara - it's amazing. The only downside for me, and the reason I don't use it every single day (though I'm tempted to because of how it makes my lashes look) is how...

About reviewer (104 reviews)

Age25-29

SkinOily, Fair-Medium, Neutral

HairBrunette, Straight, Medium

EyesBrown


5.0
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11 years ago

The only mascara that won't clump my eyelashes together, but will create good volume and length with a few extra coats applied one after the other. Don't let dry in between coats. WON'T RUB OFF...

About reviewer (8 reviews)

Age19-24

SkinAcne-prone, Fair

HairBlond

EyesGreen


5.0
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11 years ago

OMFG. HG. This is the most gorgeous thing! It gives the most natural looking lashes but makes them look fat and luscious! I have straight, thin lashes that point down, not the best but it's gotta...

About reviewer (8 reviews)

AgeUnder 18

SkinCombination, Other, Not Sure

HairBrown, Wavy, Other

EyesBrown


5.0
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11 years ago

Perfect mascara. Cheap and makes my lashes look great. Not the most waterproof as I have cried it off before but it works when you sweat.

About reviewer (16 reviews)

Age30-35

SkinDry, Fair, Not Sure

HairBrown, Wavy, Fine

EyesBlue


5.0
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11 years ago

I love this mascara. I have to use waterproof in order to keep my long, straight lashes curled all day. It is very soft but still manages to hold a curl. It is definitely not as brittle as other...

About reviewer (46 reviews)

Age25-29

SkinNormal, Fair-Medium, Neutral

HairBrunette, Straight, Fine

EyesBlue


3.0
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11 years ago

I LOVE THIS PRODUCT! At least, I wish I do!!! It makes my short stubby Asian lashes look beautiful -- and trust me, it takes a miracle product for it to even look like I have lashes! It's meant...

About reviewer (51 reviews)

Age19-24

SkinCombination, Olive, Warm

HairBlack, Wavy, Medium

EyesBrown


3.0
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11 years ago

Like many reviewers, I have also had problem with this so-called 'waterproof' mascara. It helped my naturally dark eyelashes pop even more but I couldn't go to the movies or theme parks without...

About reviewer (8 reviews)

Age25-29

SkinAcne-prone, Olive, Not Sure

HairBrunette, Wavy, Medium

EyesBrown