72%
would repurchase
3.8/5
package quality

price range

description

ingredients

Petroleum Distillates, C8 9 Isoparaffin, Disteardimonium Hectorite, Cera Alba (Beeswax), Carnauba (Copernicia Cerifera) Wax, Water (Aqua), Synthetic Beeswax, Allyl Stearate/VA Copolymer, Beeswax (Apis Mellifera), Propylene Carbonate, Polyvinyl Laurate, Silica, Oryza Sativa (Rice) Starch, Panthenol, Hydrolyzed Corn Starch, Methylparaben, Isoceteth 20, Lecithin, Octylacrylamide/Acrylates/Butylaminoethyl/Methacrylate Copolymer, Tocopheryl Acetate (Vitamin E), Disodium Cocoamphodiacetate, 2 Oleamido 1,3 Octadecanediol, Simethicone, Diazolidinyl Urea, Propylparaben, Disodium EDTA, May Contain (+/-):, CI 77492, CI 77499, CI 77491 (Iron Oxides), Carmine (CI 75470) (Carmine), CI 77007 (Ultramarines), CI 77288 (Chromium Oxide Greens) (Chromium Oxide Green), CI 77299 (Chromium Hydroxide Green), Mica, Titanium Dioxide (CI 77891) (Titanium Dioxide), CI 77510 (Ferric Ferrocyanide)

Reviews

Reviews


3.0
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5 years ago

To get right to the point, this product made my lashes as crispy and crunchy as dry cornflakes. And then flaked off.

About reviewer (108 reviews)

Age56 & Over

SkinCombination, Fair

HairBrunette

EyesBlue



2.0
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6 years ago

Glad so many enjoy this but sad I am not one. i waa hoping to find a great waterproof mascara. This flaked and smudgwd under eyes within a couple hrs. Nope. Not waterproof either for me.

About reviewer (35 reviews)

Age44-55

SkinCombination, Medium, Not Sure

HairBrown, Other, Fine

EyesBrown


2.0
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6 years ago

I used Maybelline Full and Soft in non-waterproof version and loved how it looked. Unfortunately, my sensitive eyes were not able to coop with it in the long run, so I decided to try the waterproof...

About reviewer (743 reviews)

Age36-43

SkinSensitive, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesHazel


5.0
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6 years ago

I keep coming back to this for an everyday mascara look. Holds a curl and feels like nothing. (So many mascaras that help hold a curl are waxy/crunchy feeling!). Won't give a false lash effect,...

About reviewer (8 reviews)

Age44-55

SkinCombination

HairBrown

EyesGreen


5.0
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6 years ago

I personally love this mascara. It's a gem for a drugstore brand. It makes my lashes extremely long and natural looking. Lashes are soft and not crunchy. The size of the brush is perfect for top...

About reviewer (64 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrown, Curly, Medium

EyesBrown


5.0
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6 years ago

TLDR: My HG waterproof mascara. Pass it up if you want something that's going to really volumize but if you want something gentle that'll stay on through sweat, blood, tears, and a trip to the...

About reviewer (65 reviews)

Age25-29

SkinDry, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBrown


1.0
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7 years ago

Argh! After ELF decided to "change the formula" of my HG every day $3 mineral mascara to a horrible, goopy formula - I had to find something else. I've read all the great MUA reviews for this...

About reviewer (489 reviews)

Age30-35

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBlue


4.0
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7 years ago

I wanted to enhance my lashes without the obvious mascara look, and the only kind that ever did that (wayyy back in the day) was Physician's Formula's Lash in a Tube. This had been on my list to...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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7 years ago

Love this! Such a great price! Don't let "soft" full you in title. Goes on thick and not clumpy! Wears well all day. Dupe: UD Perversion (whicheese clumped a tad more). Put each on one eye....

About reviewer (33 reviews)

Age44-55

SkinDry, Olive, Not Sure

HairBrown, Straight, Fine

EyesBrown


5.0
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7 years ago

Oh how I love thee, let me count the ways! This is a high-quality mascara for a wallet-friendly price. I love that the formula is thin so you never have to worry about clumps or spider lashes,...

About reviewer (272 reviews)

Age30-35

SkinDry, Medium, Warm

HairBrown, Straight, Medium

EyesBrown


4.0
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from

7 years ago

Good drugstore mascara on the market. This beats out many high end brands IMHO. Smudges on me but not as bad as some.

About reviewer (215 reviews)

Age44-55

SkinOily, Medium, Warm

HairBlack, Curly, Fine

EyesBrown


4.0
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from

7 years ago

I enjoy using this product, but it isn't my HG. It was a great natural look with 2 coats with minimal clumping or flaking. I'd like to try the non waterproof version - I bought waterproof by...

About reviewer (28 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBrunette, Straight, Other

EyesBrown


2.0
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7 years ago

really liked this mascara, it made my lashes soft and they felt natural yet they were volumized. However, it is SO not waterproof despite the name and I always have smudges:( I will not repurchase,...

About reviewer (57 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBrunette

EyesGreen


3.0
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7 years ago

I like this mascara because it's affordable, holds a curl, thickens my lashes, doesn't make my lashes crunchy, has minimal flaking, and doesn't smudge too much. For mascaras to not smudge on my...

About reviewer (84 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBlack, Straight, Medium

EyesBrown


4.0
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7 years ago

One of my favourite mascaras. Waterproof, doesn't flake, doesn't clump. Lengthening, moderately volumising but definitely buildable if you use a few coats. Most importantly it holds a curl on my...

About reviewer (5 reviews)

Age25-29

SkinCombination, Medium

HairBlack

EyesBlack


4.0
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8 years ago

This mascara makes my lashes look so natural and soft. it doesnt harden the lashes or clump. i love it! this is one of my favourites.

About reviewer (24 reviews)

AgeUnder 18

SkinOily, Fair, Neutral

HairBlond, Curly, Medium

EyesBlue


5.0
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8 years ago

Love love love. I have blonde, invisible eyelashes with watery eyes and this is my go to holy grail product for daytime wear. Great coverage, very waterproof, and just the right amount of volume...

About reviewer (1 reviews)

Age25-29

SkinNormal, Fair, Not Sure

HairRed, Straight, Other

EyesBlue


5.0
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8 years ago

PROS - volume without clumpiness - easiest waterproof mascara to remove by far, and doesn't leave black flakes everywhere - cheap as best daytime drugstore mascara in my opinion, doesn't get...

About reviewer (27 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Other, Other

EyesBrown


4.0
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8 years ago

Holds a curl and gives great length for my very fine lashes, BRAVO! I do use an eyelash curler and put on two coats, but after that there is some serious staying power. I do need to use a spoolie...

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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8 years ago

LOVE LOVE LOVE. I need a waterproof mascara because throughout the day my eyes get teary and non-waterproof smudges. This one is awesome. It stays all day and removes gently with a little bit of...

About reviewer (8 reviews)

Age19-24

SkinNormal, Fair

HairBlond

EyesBlue