72%
would repurchase
3.8/5
package quality

price range

description

ingredients

Petroleum Distillates, C8 9 Isoparaffin, Disteardimonium Hectorite, Cera Alba (Beeswax), Carnauba (Copernicia Cerifera) Wax, Water (Aqua), Synthetic Beeswax, Allyl Stearate/VA Copolymer, Beeswax (Apis Mellifera), Propylene Carbonate, Polyvinyl Laurate, Silica, Oryza Sativa (Rice) Starch, Panthenol, Hydrolyzed Corn Starch, Methylparaben, Isoceteth 20, Lecithin, Octylacrylamide/Acrylates/Butylaminoethyl/Methacrylate Copolymer, Tocopheryl Acetate (Vitamin E), Disodium Cocoamphodiacetate, 2 Oleamido 1,3 Octadecanediol, Simethicone, Diazolidinyl Urea, Propylparaben, Disodium EDTA, May Contain (+/-):, CI 77492, CI 77499, CI 77491 (Iron Oxides), Carmine (CI 75470) (Carmine), CI 77007 (Ultramarines), CI 77288 (Chromium Oxide Greens) (Chromium Oxide Green), CI 77299 (Chromium Hydroxide Green), Mica, Titanium Dioxide (CI 77891) (Titanium Dioxide), CI 77510 (Ferric Ferrocyanide)

Reviews

Reviews


3.0
Created with Sketch.

4 years ago

To get right to the point, this product made my lashes as crispy and crunchy as dry cornflakes. And then flaked off.

About reviewer (108 reviews)

Age56 & Over

SkinCombination, Fair

HairBrunette

EyesBlue



2.0
Created with Sketch.

5 years ago

Glad so many enjoy this but sad I am not one. i waa hoping to find a great waterproof mascara. This flaked and smudgwd under eyes within a couple hrs. Nope. Not waterproof either for me.

About reviewer (35 reviews)

Age44-55

SkinCombination, Medium, Not Sure

HairBrown, Other, Fine

EyesBrown


2.0
Created with Sketch.

5 years ago

I used Maybelline Full and Soft in non-waterproof version and loved how it looked. Unfortunately, my sensitive eyes were not able to coop with it in the long run, so I decided to try the waterproof...

About reviewer (743 reviews)

Age36-43

SkinSensitive, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesHazel


5.0
Created with Sketch.

5 years ago

I keep coming back to this for an everyday mascara look. Holds a curl and feels like nothing. (So many mascaras that help hold a curl are waxy/crunchy feeling!). Won't give a false lash effect,...

About reviewer (8 reviews)

Age44-55

SkinCombination

HairBrown

EyesGreen


5.0
Created with Sketch.

5 years ago

I personally love this mascara. It's a gem for a drugstore brand. It makes my lashes extremely long and natural looking. Lashes are soft and not crunchy. The size of the brush is perfect for top...

About reviewer (64 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrown, Curly, Medium

EyesBrown


5.0
Created with Sketch.

5 years ago

TLDR: My HG waterproof mascara. Pass it up if you want something that's going to really volumize but if you want something gentle that'll stay on through sweat, blood, tears, and a trip to the...

About reviewer (65 reviews)

Age25-29

SkinDry, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBrown


1.0
Created with Sketch.

6 years ago

Argh! After ELF decided to "change the formula" of my HG every day $3 mineral mascara to a horrible, goopy formula - I had to find something else. I've read all the great MUA reviews for this...

About reviewer (478 reviews)

Age30-35

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBlue


4.0
Created with Sketch.

6 years ago

I wanted to enhance my lashes without the obvious mascara look, and the only kind that ever did that (wayyy back in the day) was Physician's Formula's Lash in a Tube. This had been on my list to...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
Created with Sketch.

6 years ago

Love this! Such a great price! Don't let "soft" full you in title. Goes on thick and not clumpy! Wears well all day. Dupe: UD Perversion (whicheese clumped a tad more). Put each on one eye....

About reviewer (33 reviews)

Age44-55

SkinDry, Olive, Not Sure

HairBrown, Straight, Fine

EyesBrown


5.0
Created with Sketch.

6 years ago

Oh how I love thee, let me count the ways! This is a high-quality mascara for a wallet-friendly price. I love that the formula is thin so you never have to worry about clumps or spider lashes,...

About reviewer (272 reviews)

Age30-35

SkinDry, Medium, Warm

HairBrown, Straight, Medium

EyesBrown



3.0
Created with Sketch.

4 years ago

To get right to the point, this product made my lashes as crispy and crunchy as dry cornflakes. And then flaked off.

About reviewer (108 reviews)

Age56 & Over

SkinCombination, Fair

HairBrunette

EyesBlue



2.0
Created with Sketch.

5 years ago

Glad so many enjoy this but sad I am not one. i waa hoping to find a great waterproof mascara. This flaked and smudgwd under eyes within a couple hrs. Nope. Not waterproof either for me.

About reviewer (35 reviews)

Age44-55

SkinCombination, Medium, Not Sure

HairBrown, Other, Fine

EyesBrown


2.0
Created with Sketch.

5 years ago

I used Maybelline Full and Soft in non-waterproof version and loved how it looked. Unfortunately, my sensitive eyes were not able to coop with it in the long run, so I decided to try the waterproof...

About reviewer (743 reviews)

Age36-43

SkinSensitive, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesHazel


5.0
Created with Sketch.

5 years ago

I keep coming back to this for an everyday mascara look. Holds a curl and feels like nothing. (So many mascaras that help hold a curl are waxy/crunchy feeling!). Won't give a false lash effect,...

About reviewer (8 reviews)

Age44-55

SkinCombination

HairBrown

EyesGreen


5.0
Created with Sketch.

5 years ago

I personally love this mascara. It's a gem for a drugstore brand. It makes my lashes extremely long and natural looking. Lashes are soft and not crunchy. The size of the brush is perfect for top...

About reviewer (64 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrown, Curly, Medium

EyesBrown