3.9

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1165 reviews
71%
would repurchase
3.8/5
package quality

price range

Reviews


3.0
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4 months ago

To get right to the point, this product made my lashes as crispy and crunchy as dry cornflakes. And then flaked off.

3 of 3 people found this helpful. Did you?

About reviewer (105 reviews)

Age56 & Over

SkinCombination, Fair

HairBrunette

EyesBlue



2.0
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12 months ago

Glad so many enjoy this but sad I am not one. i waa hoping to find a great waterproof mascara. This flaked and smudgwd under eyes within a couple hrs. Nope. Not waterproof either for me.

2 of 3 people found this helpful. Did you?

About reviewer (35 reviews)

Age44-55

SkinCombination, Medium, Not Sure

HairBrown, Other, Fine

EyesBrown


2.0
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Jul/10/2018

I used Maybelline Full and Soft in non-waterproof version and loved how it looked. Unfortunately, my sensitive eyes were not able to coop with it in the long run, so I decided to try the waterproof formula.

Pros:
- it gives exactly the same look as non-waterproof version - very defined lashes with ZERO clumps;
- the lashes are as soft to the touch as in the original …
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4 of 4 people found this helpful. Did you?

About reviewer (628 reviews)

Age36-43

SkinSensitive, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesHazel


5.0
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Jun/09/2018

I keep coming back to this for an everyday mascara look. Holds a curl and feels like nothing. (So many mascaras that help hold a curl are waxy/crunchy feeling!). Won't give a false lash effect, but it's perfect for me. I've lost track of how many tubes I've purchased--always need one on hand.

6 of 6 people found this helpful. Did you?

About reviewer (8 reviews)

Age44-55

SkinCombination

HairBrown

EyesGreen


5.0
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Apr/17/2018

I personally love this mascara. It's a gem for a drugstore brand. It makes my lashes extremely long and natural looking. Lashes are soft and not crunchy. The size of the brush is perfect for top and bottom. Love using with my tweezerman curler. :)

4 of 4 people found this helpful. Did you?

About reviewer (64 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrown, Curly, Medium

EyesBrown


5.0
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Jan/08/2018

TLDR: My HG waterproof mascara. Pass it up if you want something that's going to really volumize but if you want something gentle that'll stay on through sweat, blood, tears, and a trip to the beach, this is it.

One of my favorite things about summer season experimenting with waterproof eye makeup. This was recommended to me a few years ago as a cheap and effective …
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13 of 13 people found this helpful. Did you?

About reviewer (51 reviews)

Age25-29

SkinDry, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBrown


1.0
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Aug/02/2017

Argh! After ELF decided to "change the formula" of my HG every day $3 mineral mascara to a horrible, goopy formula - I had to find something else. I've read all the great MUA reviews for this mascara (and the non-waterproof) so I picked it up.

I've only been wearing this for three days - I love the natural look and it coats my lashes perfectly - but every single day …
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About reviewer (408 reviews)

Age30-35

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBlue


4.0
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Jun/12/2017

I wanted to enhance my lashes without the obvious mascara look, and the only kind that ever did that (wayyy back in the day) was Physician's Formula's Lash in a Tube. This had been on my list to try but always got pushed to the bottom due to the extra hype of all the new mascaras that are always being churned out. This is the perfect mascara for "no makeup makeup" days acting …Read more

1 of 1 people found this helpful. Did you?

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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Apr/01/2017

Love this! Such a great price! Don't let "soft" full you in title. Goes on thick and not clumpy! Wears well all day.

Dupe: UD Perversion (whicheese clumped a tad more). Put each on one eye. Subtle difference.

7 of 7 people found this helpful. Did you?

About reviewer (33 reviews)

Age44-55

SkinDry, Olive, Not Sure

HairBrown, Straight, Fine

EyesBrown


5.0
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Mar/11/2017

Oh how I love thee, let me count the ways!

This is a high-quality mascara for a wallet-friendly price. I love that the formula is thin so you never have to worry about clumps or spider lashes, no matter how many coats you apply. Plus, it's easy to remove despite the fact that it won't budge all day, even if I sweat.

I will continue to buy this for as long as they …
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4 of 4 people found this helpful. Did you?

About reviewer (272 reviews)

Age30-35

SkinDry, Medium, Warm

HairBrown, Straight, Medium

EyesBrown