Photo Focus Stick Foundation

This foundation stick is very creamy and goes on very light with a sponge or brush, so if you want a fuller coverage use your fingers!!! Warming up the product and massaging it into your skin works the best in my opinion. Even though I have dry skin, it does slip and slide around so a tackier drier primer worked better for me. This foundation doesn't really set, so you do need to use a …Read more

When I first tried this, it just sat on my skin. I was using a sponge applicator and no bueno. Today, I swiped it on and blended with my fingers to warm it up and it went on much better. I have normal/combination skin with some fine lines and melasma. So far, so good. Set it with a little mineral powder and it was easy to get out the door. Will update in a bit to see if it a.) lasts …Read more

I'm pretty impressed with this stick foundation from Wet n Wild. For the price it can't be beat! I actually think I prefer the stick Photofocus foundation over the liquid.

The stick itself is a nice size, applies nicely to the face. I find I have to work a little harder to blend than with a regular foundation, just being that it is more of a solid rather than a liquid. I …Read more

I have this foundation in “soft ivory”. A little bit of this goes a long way in my opinion, and the coverage is medium. It is easy to draw on, and then spread out across the face with a brush, I personally like to use a kabuki brush and have no problems whatsoever getting it to blend nicely. This product is so so so great if you’re looking for convenience and a cheap product thats has quality to …Read more

I am only taking a lippie off cuz you cannot try before you buy. I chose a neutral medium shade, whatever that was. It applied a bit dry looking then quickly warmed and blended into my skin to an almost matte finish. I applied the stick right to my face then blended with my fingers. I have normal skin which tends to have rosacea. This covered up a lot on a Saturday when I was in a rush and not …Read more

I really enjoy the stick but it was hard to find

Excellent Product from WET N WILD! Photo focus is a Retractable Stick. I'm a huge fan of stick Foundations, when you don't want to do a full face and you just want to quickly run out the door but still want some make up on, these are perfect! Just dab dab dab and done. I always keep a back up one in my purse for easy touch ups when I am out for a long night. *I have very oily skin and …Read more

This was SO dry that it wouldn't blend. (I do have dry skin, but I don't write a bad review based on something not being appropriate for that.) It is like a boatload of powder dissolved in wax--and you can imagine how hard it would be to get that right! I put it on, tried different brushes, sponges etc. Could not save it. Wouldn't blend into my skin at all and beaded up into a …Read more

I have no idea how people apply stick foundation with a brush or a sponge and have it look good. On me, I get brush strokes, product sinking in to my pores, polka dot face, or it all wipes off when I use a sponge. The only way I have success is by swiping the foundation on my skin and then tapping/blending in with my fingers. This gives me beautiful, even, smooth coverage. Like a lot of …Read more

Easy to apply and super easy to blend. Very little product goes a long way.
Buildable coverage. Looks pretty nice on the skin.
I was able to conceal everything using this product without reaching for a separate concealer except for underneath my eyes.
The issues I had were that it did not last all day.
If I were sitting around not doing much or just needed to run out real …Read more