I hadn't heard any hype about this product, but if I had, it might indeed have been worth it. It's pretty darn good! It definitely volumized very satisfyingly, although it's possible to go too far and end up with a little flaking. I like the traditional nylon spoolie, though I wish it were a tiny bit narrower, or curved. Still, this is quite good even without pre-curling my lashes, and when I bother to curl them, it's excellent. Very water resistant, but removes easily with micellar cleanser. I wouldn't take a dip in a pool or wear a ton of it to a breakup. But it's a great go-to daily mascara that's also wearable for more dramatic looks.