If you have oily and fair skin with pink undertones, you might like this. I would not recommend this for (1) anyone without pink undertones and/or (2) any skin type that experiencing dryness, from retinoids, dehydration, or just natural dryness. It has a very dry/matte finish that accentuates dryness and dehydration. If not for the tint, I think it's possible my oily skin would have loved this before I started using retinoid.
This applies better than any mineral sunscreen I have ever used. Its light formula goes on easily, without a strong scent. Every other mineral sunscreen I've used has been super chalky (with tiny white chunks) and/or very greasy. This has a smooth consistency and is not greasy in the least. Some people (me) might find it too matte and dry. It has no shine whatsoever on my skin.
For my fairly light-leaning-medium skin, it's not too dark, no white caste on me. But the tint is too pink. It's sheer, so it's not glaringly pink like an opaque foundation would be on me, but it is a noticeable compared to my neck (plus I'm perfectly happy with my olive skin, thanks). I guess if you are fair skinned with cool pink undertones, it might be great for you, BUT this is NOT Universal tint as the brand claims, not in the least (unless they are so Eurocentric they think everyone is pink). They could offer a neutral undertone if they are going to just stick to just one, or offer a variety, including yellow undertones and medium to dark shades. The formula is somehow sheer ( for a mineral product) so they could, I don't know, test these on medium and dark skin tones? /s. I wouldn't exactly call this inclusive as is.
Price: it's priced fairly for the generous amount you get (my tube was 3 oz for about $10).
ETA: the third time I used this I ended up with very dry, itchy, reactive skin by the end of the day. I'm not sure if it was caused this sunscreen but when I thought about it, I didn't really want to use it again anyway . Because of the off-color tint (pink) and using the very dry texture while I'm on a retinoid doesn't make any sense for me. I would try again if they changed the tint to be more inclusive (nuetral) and maybe add some lightly soothing and moisturizing ingredients. An the end of the day, the only thing I liked about this was the light, fluffy formula and the fact that they were successful in doing away with the white cast that's typical with mineral sunscreen (if only to replace it with a pink cast). Luckily, the store I bought it from granted a return.