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3.6

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18 reviews
67%
would repurchase
4.1/5
package quality

price range

Reviews


1.0
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26 days ago

*UPDATE*....... My hair started breaking and became like straw after using after a few times, if it weren't $13 it would go in the garbage!!!!!!! If you want to take a chance with your precious highlights, well good luck! Last time I ever take recommendations from non professionals!!!!!!! Returning and RUNNING AWAY FROM SALLY***************I thought This is (was) magic in a bottle!. My …Read more

2 of 2 people found this helpful. Did you?

About reviewer (1 reviews)

Age44-55

SkinCombination, Medium

HairBlond

EyesGreen



5.0
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12 months ago

The shade "Ash Blonds" is GREAT for correcting brassiness in Dark Blond, Medium Brown, and even Dark Brown hair. You always hear: Blondes should use purple shampoo to combat brassiness. But what if you are medium blonde, light brown, or even dark brown? I used this product in the shade "Ash Blonds" on my Medium Blond hair. It's a mix of purple AND blue. Blue corrects …Read more

4 of 4 people found this helpful. Did you?

About reviewer (32 reviews)

Age36-43

SkinNormal, Fair, Warm

HairBrown, Wavy, Medium

EyesBlue


5.0
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Apr/04/2017

I've decided I can't live without this stuff. I've used just about every brand of purple tone-correcting shampoo out there. Naissant, Matrix, Jouco, Schwarzkopf (I loved Schwarzkopf So Silver or many years) then I found this, and I've repurchased it several times. It's cheap at $9, accessible at Sallys and it works better most I've used. I hate brassiness. You should …Read more

3 of 3 people found this helpful. Did you?

About reviewer (56 reviews)

Age36-43

SkinDry, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBlue


4.0
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Aug/20/2016

Tried so far: naissant perla beige
Blond Brilliance
John Frieda

My hair was bleached at the salon from level 6 to 9 with olaplex and is dry but ok. This shampoo was followed with an Argan Oil jasmine repair treatment and Aussie 3 minute moist. The shampoo was left in 17 min, the conditioner was left in an hour. My hair doesn't feel dry, and is noticeably cooler. The …
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4 of 4 people found this helpful. Did you?

About reviewer (19 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


5.0
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Jun/24/2016

Update edit: So about halfway through the bottle I've decided that it does in fact lather. But the lather is very gentle. I don't know how to describe it other than this stuff doesn't strip my hair the way Shimmer Lights did.

Added tip: If you REALLY want to get the most out of using this, let it sit on your hair for a few minutes. 1 moment of contact with the hair …
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7 of 7 people found this helpful. Did you?

About reviewer (513 reviews)

Age25-29

SkinVery Oily, Fair, Neutral

HairBlond, Wavy, Fine

EyesGreen


4.0
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Jun/06/2016

As a professional I am always looking for exciting new products to get the results I am after. I see that many assume this BB Lathering toner to be a shampoo and conditioner but it is definitely NOT that. It is in the colour isle for a reason, it is a toner NOT a shampoo or conditioner although it goes on the hair with ease and no premixing. A bonus feature for sure!! It has far more pigment …Read more

4 of 5 people found this helpful. Did you?

About reviewer (5 reviews)

Age44-55

SkinOther, Other, Not Sure

HairBlond, Straight, Coarse

EyesGreen


5.0
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fromTiaR

Mar/18/2016

I am surprised by the mixed reviews, as well.

If your lightened hair has gone brassy or yellowy and you want to neutralize it, this does an excellent job. It's very powerful, takes five minutes, and if you follow with a conditioner afterwards you shouldn't have any more dryness problems than usual.

I have not tried the 'warm' tones, only the cool purple …

1 of 1 people found this helpful. Did you?

About reviewer (133 reviews)

Age25-29

SkinOily

HairBrunette

EyesBrown


5.0
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Mar/06/2016

This is not your mother's purple shampoo! I found this in the toner section of Sally's but I think it actually is really just a concentrated purple/color depositing shampoo. When I got home and realized this I was worried it would be like Clairol Shimmer Lights, which turned my hair quite lavender. Anyway, after using this as a regular shampoo followed by my conditioner (I do not find …Read more

3 of 3 people found this helpful. Did you?

About reviewer (80 reviews)

Age36-43

SkinDry, Fair, Cool

HairBlond, Straight, Medium

EyesBlue


5.0
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Feb/10/2016

I was surprised by the mixed review here. I think this product is great. I use the Cool Blonde tone. While I find it a little bit drying, its nothing my conditioner afterwards doesn't immediately fix.

My hair is a little damaged from lightening so I usually co-wash. I use it in place of shampoo and get a great lather, then condition or sometimes just mix it with my conditioner …
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2 of 2 people found this helpful. Did you?

About reviewer (12 reviews)

Age30-35

SkinNormal

HairBlond

EyesGreen


1.0
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Feb/07/2016

Well, this is cr*p!
I bought the one for cool blondes, because my hair was getting a bit too yellow and I wanted more of an ash hue. I used it twice, and left it on for 5-7 minutes each time, and there was absolutely NO change to my hair. Actually upon closer look, it may look even MORE yellow/brassy! I was hoping to get amazing results with this, but my purple shampoos (especially Fudge) …
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1 of 2 people found this helpful. Did you?

About reviewer (193 reviews)

Age36-43

SkinCombination, Fair, Not Sure

HairBlond, Wavy, Fine

EyesGreen