Ok, everyone is complaining about the price. I understand....I'm a makeup junkie too BUT, we're always loo,king for that product that does everything....and we want it for under 10 bucks?! It's not happenin girls! This is a primer, concealer, very even and good coverage BB cream. For me? It saves me $40 to $50 for foundation, $30 for concealer, moisturizer, primer, a product to give me that infamous "glow". Yes, I use higher end items....my skin needs it. I'm 50. I have age spots, pores, wrinkles, dry spots....honestly I could go on and on. I use just a bit of it under my eyes (my eyes aren't sensitive though, I don't know if that would bother someone with that) but it has saved me a FORTUNE! I spent way more on my moisturizer for day that the foundation and moisturizer and concealer combined. So, yes, I'm extreme....BUT! It lasts forever and it stays. If you add it up ladies....even if you are using mid priced items? If it didn't work? Different story. BUT! It does. I missed the HSN deal! Saw it....missed it! Dang it! I think it came with a brush too! Dang! Maybe she could add some shades but my skin is basically a medium tan and I didn't think there was a chance this would work but it did. It melts into your skin and takes on your tone. I can't say enough about it! So, just another perspective....someone asked..."Who do you think you are Trish McEvoy"?....she's Trish McEvoy and she knows what she's doing. You pay for what you get....like Bobbi Brown. Years of work and experience, the rest are just trying to use the least expensive ingredients that clog your pores and makes your skin sensitive. I did the half face for a week while I was stuck inside during a winter storm. I should have taken pictures. MAJOR difference! MAJOR. Buy what you can afford, I always have, I spent what I could get...I did the damage in the sun and have to pay for it is how I see it. And Trish and Bobbi know what they are doing. So invest in your face ladies! Buy what you can afford, ask for it for Christmas presents....my daughter just had first baby and she's been using BB for years....I buy her a kit every year. She uses it sparingly but that's because she can! Love this stuff ladies! It really is a fab product!