Black Magic Mascara (Curved Brush)

The consistency is very wet for the first month so everytime I had mascara all over my lids, impossible to get off, no matter how careful I was. After that the mascara started to hold the curve quite ok, but still I'm not very impressed with this. Will use the tube but unlikely will be buying again.

I I love this mascara. I bought it on a whim since it was so cheap and despite the cheap price it matches up to the quality of higher end mascaras. I love the packaging since you can squeeze the tube and get mascara on the wand, you can cut it open before you throw it away. BeSt of all is the application, dark black color and it’s CRULETY FREE!!!

This was on sale at Ulta for $10 so I snatched it up in blue and holy moly I am in LOVE! This has replaced my other HG's, hands down. The packaging is so cute and unique and the curved brush performs really well. I get both length and volume from this product and the formula itself is the perfect consistency - not too thin or thick. It's highly pigmented - the blue is really intense and …Read more

Horrible and flakey. Sure, it made my lashes look long, but then I'd spend the day in agony from all of the mascara flecks in my eyes.

I used to love Eyeko as a schoolgirl - it was a very budget friendly brand with very cute packaging. Like little anime style motifs and cartoonish designs, it was cheesy but adorable. Their "Big Eyes" mascara was around 5 quid with free delivery for a long time, and came in a squeezy tube like this one - meaning it was easier to eke out every last scrap of usable product inside of it …Read more

I received a generous sample size of this mascara in a beauty advent calendar and had been curious on finding an alternative to my HG Chanel Le Volume mascara (which I know is probably an unfair starting point for a comparison). Having said that, I did have hopes that a brand which focuses on eyelashes and promises "drama and curl" might be a serious contender.

This is the …Read more

I am shocked by the lower reviews on this product! I have had it for about 2 months now, it’s the best I’ve ever had. Doesn’t smudge, lenghtens and gives good volume to the lashes, and lasts all day without coming off on my under eyes. This is excellent. I remove it easily at night with the black sugar cleanser balm from Skinfood!

I begin to think that I have unrealistic expectations about mascara, but I found this to be an average product. Its not expensive so I guess that's a plus but It doesn't do anything much good for my lashes. My lashes are relatively long and I have a lot of them, and have a natural curl to them. They are just very fine and light (I do tint them). Basically I want a mascara that …Read more

This is probably my favorite mascara of all time. I found that it gave a really impressive amount of length & curl without clumping. Does not smudge on me after I give it a few seconds to set. I also really appreciate the packaging because I feel like it's much better than traditional tubes for getting more product out. I have oily lids and I still found that it lasted without smudges or …Read more

Colour and application good. This darkens and lengthens my lashes - But, by the end of the day it flakes on me.