I think this is a well formulated, cosmetically elegant product that is versatile in its use and never balls. I can use as serum, moisturiser or mixed with other lotions and potions which I tend to do. The only reason why I would not repurchase but I would recommend to beginner retinol users is that it is weak. It is very gentle, I would say less that 0.5% so won't get any burns from this. Give this a go if this is in your price range but if you are after something more effacious, I would give this a miss. Other retinol creams I like is Green Cream at the 0.9%, Dr Brandt retinol at 2%, the ordinary at 2% & 5%, all of which give quicker and stronger results than this, but may not be as cosmetically elegant. The packaging is a bit cheap, at this price, a pump is a must.