I initially bought this product because I wanted BB cream that was (1) would match my pale skin; (2) had some SPF; and (3) wasn't super expensive in case it didn't work out. This is around $6, has SPF 21, and does work for my skin, so it matched all 3 of my criteria.
Like other reviewers have pointed out, this product is essentially tinted moisturizer. It's very sheer and lightweight, which is a plus if that's what you're looking for. I can tell that my skin tone is a bit more even after I put it on, but I don't know if most people would be able to tell the difference.
My main complaint is that I have been having issues with breakouts on my forehead that developed around the time I started using this product. Previous reviewers with sensitive skin have mentioned that this was not an issue for them, so I do not know if this is just my skin reacting to an ingredient in the BB cream. It's also possible that the breakouts are due to other factors (stress, sweat from summertime heat), but I do believe that the product has at least contributed to the problem
I was torn between giving this product a 2 and a 3, but I ultimately went with a 2 because of forehead breakouts. I might try this product again after my skin clears up, and if it works better the second time around I will update my review.