This is one of those "Youtube made me buy it" sort of situations.
My search was borne out of necessity, as one of my more expensive liquid lipsticks dried out rather quickly after a couple of months after use - it ended up being twenty-five dollars worth of disappointment.
So after many hours of watching youtube videos - and rave reviews from several influencers - I decided to head to my local Sephora to pick up a tube for myself.
Granted, this isn't really all that cheap at fourteen dollars, but it is a bit cheaper than the other alternatives out there.
Usually, the in-store brands aren't as impressive (I'm looking at you, Ulta), but sometimes you find gems among garbage - this just happens to be one of them.
As others have mentioned in videos - and perhaps below me in previous reviews - this does have a rather interesting scent. I wouldn't necessarily say chemical, but I would compare it to a fizzy vanilla soda - which is tolerable. It's rather light, so you don't have to worry about your nostrils being inundated with some sort of crazy smell.
As far as the applicator goes, it's a typical doe-foot which I personally feel to be a bit of a hassle as it makes application a little bit more difficult, but it was a test run so precision wasn't at the top of the list.
What really caught my attention was how the formula itself felt on my lips. "Light" is the only apropos descriptor that I could think of, as it felt as if I was applying almost nothing to my lips. The formula didn't feel heavy, goopy, or any texture whatsoever. What was amazing is that when it dried, again, it felt like there was NOTHING on my lips at all.
After a couple of kiss tests, I did find out this does transfer, but it takes A LOT smearing - and added pressure - to get it to budge. So I'm sure it'll last through light makeout sessions, and maybe a couple of bites of super-greasy nachos.
I have 01-Always Red, as I'm a red-lip junkie, and let me say that it easily ranks with Ruby Woo as universally flattering blue-red. It's certainly just a bright, so I'm sure this will turn heads when wearing it.
If I didn't have so many reds already, I think I would repurchase this.