Rich girl red is exactly what I had hoped it would be. It's a warm toned red, but very "safe" because it is super sheer. You can put one layer for that barely there warm red tone, or build it up for more impact. Love it. Sort of like black honey but a red version. It feels nice on the lips, really nice actually, and hasn't migrated out of my lip lines being worn without a liner. I suppose it would look good with a red lip liner, but that would give the overall look more opacity. It looks slightly shiny but not particularly glossy, and not as shiny or slick as urban decay sheer formulas. Just a moisturized looking, barely there type of shine (once again reminds me of the clinique almost lipstick in terms of shine and opacity and even feel on the lips). I really like it. It was like 5 bucks at Wal-Mart. My only complaint is the packaging. The lid on the one I got is a bit loose and I'm worried it mi get come off in my bag. Other than that its great for what it is, a very sheer, very slightly orangey red creme lipstick. Very nice.