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81% would repurchase
Package Quality: 4.4
Miracle Moisture Shampoo by It's A 10 for Unisex - 10 oz ..
Paul Mitchell Instant Moisture® Shampoo - 10.14 oz. Sh ..
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on 3/9/2017 11:56:00 AM
More reviews by SDukes925
Skin: Combination, Fair-Medium, Not Sure
Hair: Brunette, Other, Other
Smells FANTASTIC, and everything was great for the first few washes, but unfortunately it leaves a heavy residue on my hair and I will not be purchasing it again.
on 3/1/2017 3:27:00 PM
More reviews by Jpostorino
Age: 56 & Over
Skin: Dry, Medium, Not Sure
Hair: Brown, Other, Other
Well, why I haven't tried this as long as I am a Costco member and that's a LOOONG time... I have just used the shampoo twice and I am completely amazed at the results and the second wash was better than the first. I have healthy, below shoulder length, slightly layered, older virgin hair with very little gray. Almost every shampoo I've tried recently, and that includes spending a fool hardy mini fortune on Its a 10 products, this has them beat by a mile, at least for me. The 10 products, with the exception of the mask which is nice, seem to, while I don't understand, dry my hair out !? I don't have curly, coarse or processed hair in any way, tends to be on the softer side and needs a very good shaping to just agree with my waves and I wash, dry upside down, a couple flicks with the brush and I'm good to go. This shampoo has brought my routine to an amazing return! I work full time in Manhattan and I need to feel comfortable with how my hair looks and this brought my hair confidence back.My hair is soft, shiny, bouncy and suddenly has the texture, movement and body it hasn't had in quite a long time and I'm going on 66. Most everything I have used recently from Pantene (which I like but builds up) Organix (sort of like) and others seems to weigh my hair down and I only on occasion condition the last few inches.For the price and quality and ingredients and lack there of (deemed to be made by Purology) in my opinion and with my hair type and expectations, I'd say its a clear winner. I also love the fragrance, very light, clean and earthy (Ha! I did say I was going to be 66 :) ).There are hundreds of products out there and not all are right for all :)
4 of 4 people found this helpful.
on 2/2/2017 10:56:00 AM
More reviews by tr20726p
Skin: Sensitive, Tan, Not Sure
Hair: Black, Other, Other
I'm not too sure about this product. I brought it only because I wanted something new and something that would be sulfate free without paying too much. The shampoo itself is super thick which makes me think it's nourishing my hair. I pair it with the conditioner - smells great. My biggest issue is that since the shampoo/conditioner is so thick it leaves a nasty residue in my tub which eventually clogs it which means I end up having to clean my tub more often than I have time for. Unfortunately this makes me NOT want to purchase again.
2 of 3 people found this helpful.
on 1/11/2017 6:35:00 PM
More reviews by IGotThemBunz
Skin: Combination, Medium, Warm
Hair: Brunette, Wavy, Medium
This product is good, but it does nothing for my hair. I have wavy, frizzy, color processed hair and honestly after using this shampoo, my hair feels like it gets more frizzy. Also, this shampoo smells wonderful, but the scent doesn't last a very long time. It probably only lasts about a day and after that, it's completely gone. I really wanted to love this shampoo, but it is just not for me !
1 of 1 people found this helpful.
on 10/17/2016 3:02:00 PM
More reviews by merline
Skin: Normal, Other, Not Sure
It's such a great shampoo! Comparable to high end shampoos in the market. Hope they will not change the formula or discontinue because I will cry!
2 of 2 people found this helpful.
on 8/26/2016 5:26:00 PM
More reviews by krnole2002
Skin: Normal, Fair, Not Sure
Hair: Blond, Other, Other
on 8/9/2016 7:02:00 PM
More reviews by samb421
Skin: Acne-prone, Fair, Not Sure
This is by far the best shampoo I've ever used! I have thick, wavy shoulder length hair that gets frizzy easily. I swear I've been searching for years for the holy grail of shampoos and I found it! I have tried just about everything out there. Even the expensive salon brands like Redken and Kerastase just never left my hair looking all that great. This stuff definitely gives my hair the moisture it needs. Love that it is sulfate and paraben free and the vegan and gluten free is an added bonus. It smells amazing as well. Sort of a cherry vanilla scent. The matching conditioner is great too and gives my hair that slip feeling. The shampoo is $9.99 and conditioner is $7.49 which is pretty cheap considering its compare able to Pureology. Will continue to buy this stuff as long as Costco will sell it!
8 of 8 people found this helpful.
on 1/13/2016 1:21:00 PM
More reviews by graceg104
Skin: Combination, Tan, Warm
Hair: Black, Straight, Coarse
Tried this today and was impressed. It made my hair super soft and shiny. The scent is a bit strong but smells good.
on 9/25/2015 4:33:00 AM
More reviews by chipshumptydumpty
Skin: Combination, Olive, Warm
I'm from Montreal Canada and the bottle here is red but I'm pretty sure it's the same product cause the label and name are the same. At first I was really excited to get this after reading all the positive reviews about it and I've been wanting a good sulfate-free shampoo for a while. My first few washes were really good, my hair felt hydrated and my curls air dried really well but after a couple months using only this I think it was too good and cheap to be true. I'm going to stop using it because my hair has been feeling extremely dry and fried, more than before I started and like I'm not 100% sure if it's because of the shampoo or my hair routine but I've also noticed that I started getting a few pimples on my scalp in my hair and around my ears and neck, something that I've never had before. I think the shampoo feels too chemical and silicone-y to be a true good for your hair sulfate-free product, like I found that it lathers the same as the regular stuff. It did clean my thick frizzy hair really well and didn't weight it down. I'm now gonna look into cleansing conditioners or a more natural sulfate free option.
on 9/6/2015 10:58:00 PM
More reviews by Kishes
Skin: Oily, Fair-Medium, Neutral
Hair: Black, Straight, Medium
This is the most moisturizing and gentle shampoo I've ever used! I'm very low maintenance with my hair as I never chemically dyed it and I use heating tools like once in a while. I don't like spending a lot on money on my naturally thick and straight Asian hair, but my hair is prone to dryness. Usually I find most shampoos strip my hair dry despite claiming to be moisturizing and I can tell by how tight and knotted my hair gets after rinsing. However this one impressed me after I used it for the first time. It was thick, but lathered nicely and yet I could run it through my strands without a hassle. My hair is no longer dry because of this! I do use this with the conditioner, but that one seems runny and less moisturizing compared to this shampoo. I will repurchase this alone!Pros: - Good price with its large amount- Comes with a pump dispenser- Moisturizing- VeganCons: none, because I can't really think of any.
3 of 5 people found this helpful.
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