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4.3

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18 reviews
83%
would repurchase
4.2/5
package quality

price range

Reviews


5.0
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Feb/12/2017

Great toning shampoo. Performs the same as Clairol Shimmer Lights but smells ridiculously better. If you enjoy Shimmer Lights but aren't crazy about the "old lady" smell, try this version it just smells fresh.

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About reviewer (16 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue



4.0
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Mar/22/2016

I like it for the fact that it does tone my hair pretty well and it doesnt seem like it dries my hair out like at all, BUT i couldnt give it a full 5 stars just for the simple fact that it contains sodiums and sulfates. I will continue using until i find a purple shampoo that does not contain harsh ingredients.

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About reviewer (10 reviews)

Age25-29

SkinNormal, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesGreen


4.0
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Oct/22/2015

Great toning shampoo. Takes all the yellow out of my bleached hair. And decent price. If you leave it on for a long time it'll turn silver/lilac.

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About reviewer (9 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Cool

HairBlond, Curly, Medium

EyesHazel


4.0
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Aug/18/2015

i bought two gigantic bottles of this when Sallys had a special - i think it was b1g1free? might have been b2g1 and i had another coupon, i don't remember exactly but i know i came home with three gihugic bottles (two of this, one of a conditioner) (that conditioner, Ion Effective Care Treatment, is awful, it stinks like coconut and feels like wax!).

i put a pump top on it, i …
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About reviewer (10 reviews)

Age36-43

SkinNormal, Fair, Not Sure

HairBlond, Wavy, Fine

EyesBlue


5.0
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May/02/2015

Sally's has sales and I got this in a liter bottle for $9 I think, what a great deal! This works the same as other purple shampoos, anyone who complains isn't letting it sit on their hair long enough. When I bleach my hair I will put this on and let it sit 30min-1hour to tone. I have hard water so my blonde hair turns dishwater fast, I use this shampoo almost every wash and let it sit …Read more

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About reviewer (14 reviews)

Age30-35

SkinOily, Fair, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
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Nov/21/2014

Had this product once before when I was trying to get my blonde white, worked wonders! I recently did my own ombre, I started with faded red hair (warm chestnut red) I guess.. Ive been dying my own hair for years bleaching once never seems to turn out right.. 😔 I was planning on doing an ombre then dying my while head red again to get my ends brighter, anyways I ended up loving my …Read more

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About reviewer (5 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrown

EyesBrown


4.0
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May/16/2014

I've recently made a few haircolor mistakes on my naturally dark blonde hair. For many years I was only getting highlights, but now I'm living on an island and have no access to a proper colorist. In the meantime, my hair has really started to get more and more gray so I decided to do an all over color. I used One n Only haircolor in 9N and although my hair felt fabulous I chose the …Read more

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About reviewer (19 reviews)

Age44-55

SkinCombination

HairBlond

EyesHazel


5.0
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Mar/08/2013

I have light/medium blonde hair. This shampoo isn't exactly "conditioning" like it says, however I don't really care since that's not the reason I purchase it. This shampoo is excellent at taking out the brassiness of my hair, turning it from yellow blonde to a beautiful cooler blonde. If I leave it on too long it tends to turn my tips (which are much lighter/almost …Read more

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About reviewer (19 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


1.0
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Aug/29/2012

I hate this purple shampoo. I figured I would save some money, but no... I'm just gonna have to look for another purple shampoo... This actually made my blonde color dull and did not help with brassiest or yellow tints!( weird right? Because its supposed to be made for the OPPOSITE of that! ) it also made my scalp and hair REaLLY dry!!! Not kidding! Also made my scalp itchy!!! Yuck. I'm …Read more

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About reviewer (26 reviews)

Age19-24

SkinAcne-prone, Fair, Not Sure

HairBrunette, Wavy, Fine

EyesBrown


5.0
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Dec/14/2011

This is such a great shampoo. I have medium strawberry blonde hair right now, which turns very brassy and yellow after only two days. So, I use this shampoo for 5 minutes, rinse out, then use a conditioner afterwards and my hair looks hot! This is almost like a mini-toner in a bottle. Perfect!

I've not experienced any drying, mainly because I use a daily conditioner any time I …
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3 of 3 people found this helpful. Did you?

About reviewer (47 reviews)

Age25-29

SkinNormal, Fair

HairBrunette

EyesBlue