88%
would repurchase
4.3/5
package quality

price range

Reviews

Reviews


5.0
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13 years ago

This is my favorite toothpaste in the world! Its a miracle product for me, actually. My boyfriend noticed a different after me using it for 3 days, but I think it started before then.. that...

About reviewer (143 reviews)

AgeUnder 18

SkinCombination, Fair, Not Sure

HairBlond, Curly, Coarse

EyesHazel



5.0
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13 years ago

I always use colgate toothpaste that claims to whiten i dont keep track of which but i never noticed a difference it was just toothpaste my mom bought and stacked in my bathroom. Im not that great...

About reviewer (4 reviews)

AgeUnder 18

SkinOily, Tan

HairBrown

EyesBrown


5.0
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14 years ago

This is all I use ever since I saw the high rating it rec'd in Consumer Reports. It tastes great, whitens really well without feeling gritty and you can't beat the price.

About reviewer (201 reviews)

Age44-55

SkinNormal, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


5.0
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14 years ago

This is the best whitening tootpaste, hands down. I saw it in Consumer Reports a couple of years ago and decided to try it. I don't use any other whitening products but this and everyone comments...

About reviewer (6 reviews)

Age25-29

SkinOily, Fair, Not Sure

HairBlond, Other, Other

EyesGreen


5.0
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14 years ago

Great product! Bought for 97 cents at Walmart. I have been using this toothpaste since Consumer Reports rated it #1 for whitening a few years ago (it cleans really well too). I usually whiten my...

About reviewer (93 reviews)

Age44-55

SkinVery Oily, Fair

HairBrunette

EyesBlue


5.0
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14 years ago

love this!! so cheap and really does whiten!!

About reviewer (47 reviews)

Age25-29

SkinOther

HairOther

EyesOther


4.0
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14 years ago

That's so funny, I just picked up a tube of the baking soda & peroxide ultrabright at the dollar store on impulse & then saw the review below. This stuff has been around forever, and I think it...

About reviewer (454 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrown, Wavy, Fine

EyesBrown


5.0
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14 years ago

I bought this on an impulse after stopping by Walgreens and knowing my pocketbook was rather empty. I think it was $2. I usually use Crest, Rembrant, or Colgate and I always use whitening...

About reviewer (300 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBlond

EyesBlue



5.0
Created with Sketch.

13 years ago

This is my favorite toothpaste in the world! Its a miracle product for me, actually. My boyfriend noticed a different after me using it for 3 days, but I think it started before then.. that...

About reviewer (143 reviews)

AgeUnder 18

SkinCombination, Fair, Not Sure

HairBlond, Curly, Coarse

EyesHazel



5.0
Created with Sketch.

13 years ago

I always use colgate toothpaste that claims to whiten i dont keep track of which but i never noticed a difference it was just toothpaste my mom bought and stacked in my bathroom. Im not that great...

About reviewer (4 reviews)

AgeUnder 18

SkinOily, Tan

HairBrown

EyesBrown


5.0
Created with Sketch.

14 years ago

This is all I use ever since I saw the high rating it rec'd in Consumer Reports. It tastes great, whitens really well without feeling gritty and you can't beat the price.

About reviewer (201 reviews)

Age44-55

SkinNormal, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


5.0
Created with Sketch.

14 years ago

This is the best whitening tootpaste, hands down. I saw it in Consumer Reports a couple of years ago and decided to try it. I don't use any other whitening products but this and everyone comments...

About reviewer (6 reviews)

Age25-29

SkinOily, Fair, Not Sure

HairBlond, Other, Other

EyesGreen


5.0
Created with Sketch.

14 years ago

Great product! Bought for 97 cents at Walmart. I have been using this toothpaste since Consumer Reports rated it #1 for whitening a few years ago (it cleans really well too). I usually whiten my...

About reviewer (93 reviews)

Age44-55

SkinVery Oily, Fair

HairBrunette

EyesBlue