Wow was I shocked at how good this product turned out to be. To be fair, it's not my favorite gel liner and I'd only ever buy again if I was tight on cash, but this really is great for the price. I only picked this up because my local drugstore had a 50% off sale on wet n wild eye cosmetics so I figured, hey, it's $2, let's try it. The first day I really didn't like it but that's my fault, I completely forgot to put primer on that morning. The next day was much better. It's super creamy, super pigmented, and it has a decent staying power. The inner corner of my lids do tend to fade no matter what by the end of the day. If it's been on for 6+ hours it will smear when touched. I touch my eyes when I'm tired/they get itchy so I rub and scratch and when I'd use the L'oreal infallible gel liner my liner stuck to my lids like glue at all hours of the day and all amounts of rubbing. This however leaves smeared black liner on my fingers. So it doesn't have the same staying power as my current HG gel liner but it's definitely a cheaper alternative. The staying power and the shelf life is literally the only thing I'm sacrificing because the packaging is definitely poor. The brush it comes with is also complete rubbish--it's too thick and the bristles are too hard so toss that the first chance you get. Otherwise this is a great liner for people on a budget, I'd definitely recommend.
UPDATE: So above I mentioned how my eyes would get tired/itchy as the day progressed so I would touch my eyes and that's how I knew this liner wasn't completely smudge proof. The reason my eyes were itchy in the first place was BECAUSE of this liner. I switched back to L'oreal because I needed the staying power and immediately noticed how comfortable my eyes were even after 12+ hours of wear. I don't know if it's just my eyes or what but beware of itchiness. Because of the itch factor I probably will not buy again and am very hesitant to recommend this to anyone