WRITE A REVIEW
76% would repurchase
Package Quality: 3.7
Style Essentials Curling Mascara
Avon Big & Multiplied Volume Mascara
Filter by skin/hair/eye
Filter by age
Start your review
on 11/12/2018 12:59:00 PM
More reviews by 5kids4us
Skin: Very Oily, Medium, Not Sure
Hair: Brunette, Other, Other
I feel as if MakeupAlley community has let me down on this product that I ordered from Amazon based on the reviews here. It is by far the worst mascara I have ever tried. I had read the reviews and was prepared for it to dry fast and be hard to remove. No problems there - coconut oil removes it and I knew to use a cutip fast to get off where it got on skin. It is way too thick and clumps the lashes together in a gloopy mess unless you spend a lot of time combing through with a fine metal comb. The gasket inside that removes excess product is way too big for the size of the brush so you have to manually remove all the excess rotating 5-6 times. I thought the gasket was missing but I tried inserting a clean disposable demo mascara wand and could feel the gasket. So disappointed that I asked Amazon for a refund as the product is useless.
on 10/15/2018 8:03:00 PM
More reviews by Summerkissniki
Skin: Normal, Fair-Medium, Not Sure
Hair: Brown, Other, Other
I love this stuff! I have straight lashes that can’t keep a curl and this stuff is eyelash crack! I’ve tried so many different brands of mascara and nothing holds the curl like this stuff. I also use the long and curl mascara and find both to be very similar. The applicator is more curved on the long & curl and volume & curl is a straight applicator. The applicator is small so it fits in your hand and easy to maneuver and apply. The applicator brush is small so it gets between the lashes. I usually add one layer as it is dry in prob less than 39 seconds, It doesnt smudge and the curl lasts all day as its waterproof. Removing it is so simple with dabbing some coconut oil on a flat cotton pad. I’ve never had an issue. I’m so glad I discovered this as the struggle was real being a straight lash girl with hooded eyes! Lol
1 of 1 people found this helpful.
on 7/8/2018 1:43:00 PM
More reviews by rsg5062
Skin: Combination, Fair, Neutral
Hair: Brunette, Wavy, Fine
The packaging has changed a little compared to the picture, the bottle now has a black and silver tube, with a silver lid.Heroine Make mascaras are like witchcraft in a bottle... the description "Super Waterproof" is 100% accurate. Once dry, it will magically repel all tears, sweat, sebum, water, and contact lens drops throughout the day with no running, smearing or smudging. On the flipside, if you make a bit of a mess when applying, you have around ten seconds to get it off with a cotton bud or tissue, otherwise the messy bits you don't want will also be just as invincible all day. I prefer the long & curl version overall because my short and stubby lashes need all the help they can get, but there's not much in it between the two if I'm honest. This version contains less fibres and instead of a curved wand, it's a straight brush with bristles spiralling towards the tapered end. It's not a very big brush, and teh bristles are well spaced apart so it's easy to get right up to the eyelash roots in the outer corners and lower lashes. Because of this, it does seem to give the illusion of a more volume compared to the lengthening one, because the brush allows for easy coating of the lash roots, and when wiggling side to side it will encourage some product between the lashes. Not so much that it looks clumpy or smeared, it just fills the lashline a little more right on the very lowest parts of the roots, next to the waterline - again, giving the illusion of thicker eyelashes I'll use this after curling my eyelashes, one coat gives a more natural and subtle appearance, and two coats is enough for dramatically defined eyelashes. Like the lengthening version, once dry it holds the curl all day. It doesn't flake or crumble, doesn't transfer onto eyelids and make me look like a panda, and doesn't irritate my contact lenses or eyes. The main issue that people struggle with is getting it off in the evenings - all you need is some cotton pads and an eye make-up remover that has an organic oily layer floating on an aqueous layer, Nivea does a nice and inexpensive one. Shake it up to mix the two phases, soak cotton pad, then press onto lids and eyelashes for 5-10 seconds, before gently rubbing off the remaining mascara with the pad. You only need to be gentle, so I've never noticed my eyelashes looking threadbare or anything. I've been alternating this with the equally bulletproof Long & Curl version of this mascara and it takes me less than a minute to get it all off in the evening using cotton pads soaked with biphasic make-up remover.
2 of 3 people found this helpful.
on 5/24/2018 12:15:00 AM
More reviews by angelmoore
Skin: Acne-prone, Tan, Not Sure
This is the best mascara ever! it volumizes and lengthens wonderfully.
on 5/7/2018 7:55:00 PM
More reviews by Endra
Skin: Normal, Fair, Warm
Hair: Black, Straight, Medium
This mascara is so difficult to remove!! As much as I do like the way this holds my curl and adds some volume to my lashes, I simply cannot deal with how much effort I have to put into removing this stuff. Micellar water + cotton pad just doesn't seem to do it. Eye makeup remover doesn't seem to do it. I end up having to try and work this off with my fingers in the shower after it has loosened up from the hot water. My search for my holy grail continues. 
4 of 4 people found this helpful.
on 1/26/2018 10:23:00 AM
More reviews by joy2uandme
Age: 56 & Over
Skin: Sensitive, Fair, Warm
Hair: Brown, Wavy, Fine
I just bought my first tube and have, after 2 weeks, turned around and bought a 2nd tube, I like it that much. This mascara fulfills my mascara needs. Creates long, defined and some volume. Lasts all day and then some. Is waterproof but comes off with makeup remover and concentrated effort. Does not smudge, flake, ball up, chip, or glob. Worth the $18 price. I would even go higher. For once I agree with the reviewers 100%.
2 of 2 people found this helpful.
on 12/17/2017 3:25:00 AM
More reviews by thewenonaa0406
Skin: Acne-prone, Fair-Medium, Not Sure
Hair: Black, Other, Other
This is my game changer. I remember the first time i started using this is when i had a gym class ; body combat and weightlifting. With all of those sweats IT STILL STAYS NO MATTER WHAT. After that, i showered with warm water and wash my face also, this one still stays. Love of my life.
on 10/28/2017 5:25:00 AM
More reviews by Gulliblevulnerable
Skin: Oily, Fair-Medium, Neutral
Hair: Black, Straight, Fine
Pros: Meant for asian lashes, lengthens like hell, curls all day long, doesn't smudge, waterproofCons: Can be clumpy, hard to remove (especially the advanced film one)Even though the name is Volume & Curl, it doesn't have as much volume as you would expect. It does curl your lashes prettily though. The most important part is this mascara stays on no matter what. It won't smudge or budge through rain, sweat, tears, or even after I clean my face with my cleanser. If I have an outdoor job (I'm interning as a photographer), I will use this since I trust this mascara with all my life. With that being said, this mascara is a pain in the ass to remove. I didn't like how hard it is to remove at first, but I found out it can be removed with Muji's Cleansing Oil, therefore I keep on using it.UPDATE 25/4/2018: I just bought this in the Advanced Film which is like the advanced (well, hence the name) version of this. It is more volumizing (I looked like I have falsies on) and even harder to remove. The other con is that it can get a clumpy.
on 8/3/2017 10:13:00 AM
More reviews by tsamaraha
Skin: Acne-prone, Olive, Not Sure
I don't like this mascara. It says "volumizing and curling" but it does almost nothing. It doesn't volumize instead it thins out my natural lashes. The curling effect is decent, the length is also decent. The only plus points that I can give is for the cute packaging and the very, very waterproof formula.
on 4/5/2017 1:58:00 PM
More reviews by Deandra
Skin: Sensitive, Fair, Neutral
Hair: Blond, Straight, Medium
So many reviewers raved about this mascara that I finally ordered it from Japan. I bought the "Volume & Curl Super Waterproof" mascara, but would also like to try "Long & Curl" at some point. Because it’s an import, all the writing on the package is in Japanese, so if you must have an ingredients list, you’ll need an interpreter. I was pleased with how well this performs. This is waterproof. It passed my shower test. Isehan's mascara does not smudge at all, even on humid days. I have no complaints of "panda eyes" or "raccoon eyes." If you overbuild, this can clump, but if you have a lash comb, it's an easy fix.I am able to build decent volume with it...but not staggeringly shocking volume. For more lush, abundant lashes, I apply Tarte’s Opening Act primer, or a base coat of Charlotte Tilbury’s Legendary Lashes before applying Kiss Me Heroine. Tilbury’s mascara isn’t waterproof and has been known to smudge on occasion. With Isehan’s mascara on top of it, I have the best of both worlds: a smudge-free eye and thick, long lashes. If you have naturally thick or long lashes, you won't need a primer. (My lashes need the extra help.)This mascara holds a curl beautifully. It's available in brown as well as black. I purchased black but it's nice to know there's another color for a subtle, natural look.Isehan's mascara doesn’t make the lashes feel stiff to the touch, and doesn’t weigh them down. It doesn’t contain annoying fragrance or anything else irritating. I wear contacts and I have sensitive eyes that occasionally water. I have had no trouble using this. And it's not very expensive, even for an import. I paid about $10 USD which also covered the shipping. In fact the only real negative is a predictable one. Waterproof mascaras are notorious for being more difficult to wash off and this is no exception. Cinema Secrets Break It Down makeup remover takes it off, and so does MAC's cleansing oil. But it you accidentally get some mascara on your lid during application, plain water on a Q-tip doesn't remove it. I have since purchased Isehan’s mascara remover (the one with the wand) and I will probably order the two products together from now on…just for my own sanity. If you live in the States, it takes weeks for this item to ship from Japan. You have to plan ahead. I would buy this again as long as I have time to wait for the shipment. If I need mascara immediately, Urban Decay Cannonball is widely available in the U.S. and it holds up when I swim. However, Cannonball costs $20. Isehan Kiss Me Heroine Make Volume & Curl Super Waterproof is more affordable.
8 of 8 people found this helpful.
Are you sure this product is discontinued?
daasfdsad, asdadasd, addasdasdas, asdasdasdasfsdfgdfs, fgdssdgfdgfg, gfgdgdfgdhfgj
Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)