Isehan

Edit to add- in Canada you can get this at T&T the supermarket chain... The only thing is black (01) is always sold out very quickly, while dark brown and baby brown remain... Sometimes gone the same day they were re-stocked. This is nor just at T&T its at all stores that carry Asian cosmetics here, so I have a suspicion people buy them in bulk and resell them. The first one I used was from a girl who was reselling for much more. Also their gel twistup liner has nearly identical packaging, so you can accidentally pick that up if you are not careful to look closely (if you can't read Japanese). ---' This is the one makeup item I feel emotionally attached to. If they messed this up or discontinued it I would probably be ...inconsolable .... I kept referring to this as La Rose de Versaille liquid liner (which is just as good and likely the same item in different packaging) and feel embarrassed. The logo with the teary-eyed blonde girl is so similar to La Rose that I got mixed up. Anyway I prefer this above every other on the market (except aforementioned la Rose which is just as good-- perhaps too pigmented to where it went on too thickly at times--this has the right amount-- but pricier). I MAY have tried more liquid liners than many beauty editors to be honest. Everything has good and bad points except this. Just shake it--goes for any liquid liner aside from NYX epic ink which will gush out like a fire hydrant-- smoothen tip on tissue if need be (they instruct this but I have yet to feel a need to). They also advise to clean the brush after every use before securing the cap back on. I did not ever do this but it seems advisable to wipe with an alcohol or baby wipe just to prevent infections. This doesn't bleed, it has the best comfortable (not scratchy or too pointy) yet precise tip and best packaging, lasts for many months if not a whole year, never irritates my very sensitive eyes. Finish is not a completely deadening matte nor the L'oreal type of shine that never sets. It looks amazing in photos too- not blotchy from being too shiny nor in your face black and matte to where you see nothing else on the person's face Other liners I often had to toss out as they would begin irritating my eyes but not this. I only got the others when this was scarce in my area. Dolly Wink is better for sensitive eyes but not by much. This is more pigmented anyway. Another tip btw if you take any watery seeming pen liquid liner like Kat Von D or Love Liner--or even this if nearing the end-- you can rub it on any deep eyeshadow or cake liner to make a tinted liquid line. The liquid component is almost identical to any eyeliner sealant which is why it works. Now there'll be a single Buzzfeed article devoted to this banality but whatever.

I am really not sure what all the fuss is about with this mascara. Personally, I've found much better mascaras, especially with the likes of max factor masterpiece, that really do add length to lashes without clumping (sadly, this one does clog up) . Also, what on earth is going on with the the total inability to get this stuff off? It took days to go completely and God knows what does remove it because I had to resort to plain old soap in the end. Not impressed!

Gives you the lashes of a Disney princess...best mascara ever.